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Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 111820381X
Category : Business & Economics
Languages : en
Pages : 533
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Book Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Author: Greg Jarboe
Publisher: John Wiley & Sons
ISBN: 111820381X
Category : Business & Economics
Languages : en
Pages : 533
Get Book Here
Book Description
Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Author: Jon Mowat
Publisher: Kogan Page Publishers
ISBN: 0749481587
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.
Author: Jon Mowat
Publisher: Kogan Page Publishers
ISBN: 1398601152
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones. Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
Author: Kevin Daum
Publisher: John Wiley & Sons
ISBN: 1118188764
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
A good marketing video can grab customers' attention and maybe even boost your profits. Get the expertise of four video marketing pros, for maximum return on video investment, so you can create a buzz-worthy video and reach the right audience.
Author: Michael Wiese
Publisher: Michael Wiese Productions
ISBN:
Category : Business & Economics
Languages : en
Pages : 516
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Book Description
In the highly competitive film and video markets, conceiving an idea worthy of production is half the battle. This insider's book shares industry techniques one can use to sell investors, exhibitors, distributors, home video suppliers, wholesalers, retailers, and the buying public. Lightning Print on Demand Title
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutÂter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Lou Bortone
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548286514
Category : Internet marketing
Languages : en
Pages : 184
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Book Description
Video Marketing Rules shows entrepreneurs and business owners how to take advantage of the Online Video Revolution for business and revenue growth. The Web - and in fact the whole world - has gone video. Cisco Systems predicts that, in the next couple of years, 90% of all web traffic will be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell. Video has also become the way we search (YouTube is the second most popular search engine), the way we "surf," and the way we make buying decisions. 65% of consumers will visit a brand's website and make a purchase decision after watching a video. As an entrepreneur, video marketing is your single most powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money and have more impact. It's no surprise that ReelSEO reports 87% of online marketers are now using video to promote their products and services. And eMarketer confirms that 4 times as many consumers would rather watch a video about a product than read about it. Video Marketing Rules, and the accompanying website, will walk you through everything you need to know to succeed with video marketing. Once armed with your new video "superpower," there will be nothing you can't accomplish using video marketing.
Author: Elliott Bryan
Publisher: IdeaPress Publishing
ISBN: 9781940858784
Category : Business & Economics
Languages : en
Pages :
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Book Description
This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author: Gerry Oginski
Publisher:
ISBN: 9781595717832
Category : Advertising
Languages : en
Pages : 0
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Book Description
Video is the best way to communicate online today. Your consumers and potential clients expect you to be on video. The only question is "How will you create great educational video to show your viewers you have information they want and need to know?" Will you create video on your own and learn to do it all yourself? Or will you hire a tested and proven video marketing company to do it all for you?" Read the book to learn more. "Gerry Oginski is the master of online video." Ben Glass, Esq., Benjamin W. Glass, III & Assoc., PC "Gerry is the leading expert on attorney video marketing I highly recommend Gerry and his video production services." Kenneth L. Hardison, Hardison & Cochran P.L.L.C. "Gerry Oginski is the leading expert on creating lawyer videos." Larry Bodine, Editor, LawMarketing Channel
Author: Marcus Sheridan
Publisher: IdeaPress Publishing
ISBN: 9781646870189
Category :
Languages : en
Pages : 220
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Book Description
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
