American Horticultural Annual PDF Download
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Category : Gardening
Languages : en
Pages : 196
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Category : Agriculture
Languages : en
Pages : 52
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4th ser., v. 1-4 includes the Proceedings of the 1st-11th annual meetings (1848-58) of the Maryland State Agricultural Society.
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Category : Agriculture
Languages : en
Pages : 848
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Category : Agriculture
Languages : en
Pages : 492
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Category : Gardening
Languages : en
Pages : 416
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Author: Library of Congress (Washington, DC)
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Category :
Languages : en
Pages : 432
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Category : Phrenology
Languages : en
Pages : 536
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Author: Thomas J. Mickey
Publisher: Ohio University Press
ISBN: 0804041148
Category : Gardening
Languages : en
Pages : 208
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A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies. “There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds. Vick was genuinely passionate about floriculture, but he also pioneered what we now describe as integrated marketing. He spent a mind-boggling $100,000 per year on advertising (mostly to women, his target demographic); he courted newspaper editors for free publicity; his educational guides presaged today’s content marketing; he recruited social influencers to popularize neighborhood gardening clubs; and he developed a visually rich communication and branding strategy to build customer loyalty and inflect their purchasing needs with purchasing desire.
Author:
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ISBN:
Category : Gardening
Languages : en
Pages : 196
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Category : Agriculture
Languages : en
Pages : 868
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Category : Country life
Languages : en
Pages : 496
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