Author: Edgar A. Pessemier
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 110

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Book Description

Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490

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Author: Doug Newsom
Publisher:
ISBN: 9780170991032
Category :
Languages : en
Pages :

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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Marzia Zaman
Publisher: Springer Science & Business Media
ISBN: 3642163963
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
The International Conference on E-business Technology & Strategy (CETS) provides a peer-reviewed forum for researchers from across the globe to share contemporary research on developments in the fields of e-business, information technology and business strategy. It seeks to promote effective and vibrant networking among researchers and practitioners from around the world who are concerned about the effective management of information technology in organizations. This network of researchers views fostering the development of emerging scholars in the information technology and e-business fields as its primary task. Consequently the conference is designed to provide a venue for researchers to get substantive and beneficial feedback on their work. There were 134 contributions submitted to CETS 2010. After in-depth discussions, 29 high-quality contributions were selected for publication in this volume. The authors are from Canada, USA, China, Japan, India and Malaysia. We thank all the authors who submitted papers, the Program Committee members, and the external reviewers. We also thank all the local people who were instrumental in making this edition of CETS another very successful event. In particular, we are very grateful to Ying Xie, who was responsible for the local arrangements. Special gratitude goes to the publishing editor, Leonie Kunz, who managed the complexity of information and communication aspects. Furthermore, we thank the many students who volunteered on the organization team, as well as the IT services of Carleton University.

Author: P Parwito
Publisher: European Alliance for Innovation
ISBN: 1631903055
Category : Social Science
Languages : en
Pages : 277

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Book Description
The Faculty of Economics and Business Bengkulu University (UNIB) Provinsi Bengkulu, Indonesia, organized the 3rd Beehive International Social Innovation Conference (BISIC) 2020 on 3rd- 4th Oct 2020 in Bengkulu, Indonesia. The number of participants who joined the zoom room was recorded at 450 participants. Participants came from 4 countries, namely Indonesia, Malaysia, Philippines, Thailand. BISIC 2020 is implemented with the support of a stable internet network system and a zoom application. In the implementation there were several technical obstacles encountered by the participants, namely the difficulty of joining the zoom application due to the unstable internet signal. The holding of a virtual conference felt less meaningful, due to the lack of interaction between speakers and participants. The BICED 2020 committee 30 papers were presented and discussed. The papers were authored by researchers from Thailand, Malaysia, Philippines and Indonesian. All papers have been scrutinized by a panel of reviewers who provide critical comments and corrections, and thereafter contributed to the improvement of the quality of the papers.

Author:
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 494

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Author: Henry Ludwell Moore
Publisher: New York : The Macmillan Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 178

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Author: Michael R. Solomon
Publisher:
ISBN: 9780137865093
Category :
Languages : en
Pages : 0

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Book Description

Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1787430073
Category : Business & Economics
Languages : en
Pages : 197

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Book Description
The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.