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Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
Get Book Here
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Mike Moran
Publisher: Pearson Education
ISBN: 0137005148
Category : Business & Economics
Languages : en
Pages : 866
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Book Description
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.
Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 1491905883
Category : Computers
Languages : en
Pages : 78
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Book Description
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.
Author: Utku Taşova
Publisher: Entropol
ISBN:
Category : Computers
Languages : en
Pages : 565
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Book Description
Unveiling the Future: Your Portal to Artificial Intelligence Proficiency In the epoch of digital metamorphosis, Artificial Intelligence (AI) stands as the vanguard of a new dawn, a nexus where human ingenuity intertwines with machine precision. As we delve deeper into this uncharted realm, the boundary between the conceivable and the fantastical continually blurs, heralding a new era of endless possibilities. The Dictionary of Artificial Intelligence, embracing a compendium of 3,300 meticulously curated titles, endeavors to be the torchbearer in this journey of discovery, offering a wellspring of knowledge to both the uninitiated and the adept. Embarking on the pages of this dictionary is akin to embarking on a voyage through the vast and often turbulent seas of AI. Each entry serves as a beacon, illuminating complex terminologies, core principles, and the avant-garde advancements that characterize this dynamic domain. The dictionary is more than a mere compilation of terms; it's a labyrinth of understanding waiting to be traversed. The Dictionary of Artificial Intelligence is an endeavor to demystify the arcane, to foster a shared lexicon that enhances collaboration, innovation, and comprehension across the AI community. It's a mission to bridge the chasm between ignorance and insight, to unravel the intricacies of AI that often seem enigmatic to the outsiders. This profound reference material transcends being a passive repository of terms; it’s an engagement with the multifaceted domain of artificial intelligence. Each title encapsulated within these pages is a testament to the audacity of human curiosity and the unyielding quest for advancement that propels the AI domain forward. The Dictionary of Artificial Intelligence is an invitation to delve deeper, to grapple with the lexicon of a field that stands at the cusp of redefining the very fabric of society. It's a conduit through which the curious become enlightened, the proficient become masters, and the innovators find inspiration. As you traverse through the entries of The Dictionary of Artificial Intelligence, you are embarking on a journey of discovery. A journey that not only augments your understanding but also ignites the spark of curiosity and the drive for innovation that are quintessential in navigating the realms of AI. We beckon you to commence this educational expedition, to explore the breadth and depth of AI lexicon, and to emerge with a boundless understanding and an unyielding resolve to contribute to the ever-evolving narrative of artificial intelligence. Through The Dictionary of Artificial Intelligence, may your quest for knowledge be as boundless and exhilarating as the domain it explores.
Author: Rakesh Gandla
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In these days Digital Marketing has become one of the most indispensable aspects of the business marketing activities. To imagine a modern business without latest digital marketing techniques is almost impossible. To envision current business without the most recent systems of digital marketing is practically incomprehensible. This viewpoint has experienced an ocean change and as yet moving towards unusualness. Truth be told, it is hard to anticipate its future as the straightforwardness is promoting and marking won’t proceed for quite a while. At present adjacent to conventional strategies for digital marketing, the executives numerous other most recent systems are accessible which were never heard in this field. In digital world, the executive’s idea like “SEO, SEM, Digital Advertising and Customer digital first experience” are picking up notoriety alongside most recent methods perspectives and the idea of promoting. The very purpose of this book is to make readers to understand the concepts of “Digital Marketing” – Amateur to I'm Mature. This book will give a holistic view of digital marketing techniques and aspects.
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 0470381531
Category : Computers
Languages : en
Pages : 322
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Book Description
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.
Author: June Cohen
Publisher: New Riders
ISBN: 9780735712065
Category : Computers
Languages : en
Pages : 410
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Book Description
Cohen's "Unusually Useful Web Book" is just that--full of unusually useful tips and tricks users need to make the best Web site quickly and without expense. Sheoffers common sense tips and tricks that Web site designers and developers can employ to make an immediate difference.
Author: Amos Fiat
Publisher: Springer
ISBN: 3642041280
Category : Computers
Languages : en
Pages : 807
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Book Description
This volume contains the papers presented at ESA 2009: The 17th Annual - ropean Symposium on Algorithms, September 7–9, 2009. ESA has been held annually since 1993, and seeks to cover both theoretical and engineering aspects of algorithms. The authors were asked to classify their paper under one or more categories as described in Fig. 1. Since 2001, ESA has been the core of the larger ALGO conference, which typically includes several satellite conferences. ALGO 2009 was held at the IT University of Copenhagen, Denmark. The ?ve members of the ALGO 2009 - ganizing Committee were chaired by Thore Husfeldt. The ESA submission deadline was April 12, Easter Sunday. This was clearly an error and we o?er profuse apologies for this mistake. Albeit no excuse, the hard constraints we faced were (a) ICALP noti?cation, April 6, and (b) ESA in Copenhagen, September 7. Between these two endpoints we needed to design a schedule that allowed modifying ICALP rejections for resubmission (1 week), Program Committee deliberations (7 weeks), preparing ?nal versions (4 weeks), and, to prepare, publish, and transport the proceedings (9 weeks). ESA 2009had 272submissions ofwhich 14 werewithdrawn overtime. Of the remaining 222 submissions to Track A (Design and Analysis), 56 were accepted. Of the remaining 36 submissions to Track B (Engineering and Applications), 10 were accepted. This gives an acceptance rate of slightly under 25%.
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1119477468
Category : Social Science
Languages : en
Pages : 576
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Book Description
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author: Dan Rahmel
Publisher: John Wiley & Sons
ISBN: 0470233192
Category : Computers
Languages : en
Pages : 482
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Book Description
As a major force in the world of affordable, advanced web site deployment, Joomla! has become the most important noncommercial Content Management System (CMS) in the world. The number of Joomla! downloads and add-ons continues to grow at lightning pace, spurring the need for a resource that explores the diverse needs of professional Joomla! developers. This book fills that void by covering the two main areas of the Joomla! field--development and deployment--with a focus on the new Joomla! version 1.5 and all the features it provides. Seasoned author Dan Rahmel walks you through the process of creating all three types of Joomla! extensions (modules, components, and plug-ins), explains how best to use Ajax technology, and shows you how to adopt design patterns and incorporate source code control. You'll examine the underlying technologies (PHP, Apache, etc.) that can be tuned to offer the best system performance, and you'll explore interfacing with outside content, Lightweight Directory Access Protocol (LDAP) setup, and much more. You'll even delve into the internal structure of the Joomla! framework, and obtain a unique behind-the-scenes education so that you can modify and extend Joomla! to meet the needs of you and your customers. What you will learn from this book * How each server of a Joomla! system can be installed and configured for maximum performance * The process of creating a module from scratch * Ways to use Ajax to add dynamic data retrieval to Joomla! * Techniques for using design patterns to solve common programming problems * How to create and retain a virtual community * Procedures for tuning a Joomla! site for both Search Engine Optimization (SEO) and Search Engine Management (SEM) Who this book is for This book is for web developers, hobbyists, web designers, bloggers, corporate content creators, and support specialists who are looking to build a more robust web site. Basic skills in the area of PHP programming are necessary. Wrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.
