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Author: Béatrice Collin
Publisher:
ISBN: 9782100532766
Category :
Languages : fr
Pages : 166
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Book Description
Ce livre s'adresse aux acteurs de la DSI ainsi qu'aux managers métiers avec lesquels ils collaborent. Comment concevoir et mettre en oeuvre une stratégie marketing de la DSI ? Ce livre répond à ce questionnement en présentant un modèle opérationnel d'élaboration et de mise en oeuvre d'une démarche marketing au sein de la fonction SI. Désigné sous le terme de " IT Marketing ", ce modèle innovant se compose de cinq axes : la communication, les services, les clients, les relations avec les utilisateurs, ainsi que la mise en perspective de la démarche. Cet ouvrage apporte les clés stratégiques et opérationnelles pour améliorer et valoriser la relation partenariale entre les SI et les différentes entités de l'entreprise. La DSI évoluera ainsi vers un pôle maîtrisé et piloté contribuant activement à la création de valeur de l'entreprise. Les concepts et la méthode s'appuient sur une enquête réalisée auprès des directeurs des systèmes d'information d'entreprises de tailles et de secteurs divers. Des témoignages et des retours d'expériences illustrent également les propos.
Author: Béatrice Collin
Publisher:
ISBN: 9782100532766
Category :
Languages : fr
Pages : 166
Get Book Here
Book Description
Ce livre s'adresse aux acteurs de la DSI ainsi qu'aux managers métiers avec lesquels ils collaborent. Comment concevoir et mettre en oeuvre une stratégie marketing de la DSI ? Ce livre répond à ce questionnement en présentant un modèle opérationnel d'élaboration et de mise en oeuvre d'une démarche marketing au sein de la fonction SI. Désigné sous le terme de " IT Marketing ", ce modèle innovant se compose de cinq axes : la communication, les services, les clients, les relations avec les utilisateurs, ainsi que la mise en perspective de la démarche. Cet ouvrage apporte les clés stratégiques et opérationnelles pour améliorer et valoriser la relation partenariale entre les SI et les différentes entités de l'entreprise. La DSI évoluera ainsi vers un pôle maîtrisé et piloté contribuant activement à la création de valeur de l'entreprise. Les concepts et la méthode s'appuient sur une enquête réalisée auprès des directeurs des systèmes d'information d'entreprises de tailles et de secteurs divers. Des témoignages et des retours d'expériences illustrent également les propos.
Author: Ahmed Bounfour
Publisher: Psychology Press
ISBN: 0415224934
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.
Author:
Publisher: Allied Publishers
ISBN: 9780821344620
Category : Juvenile Nonfiction
Languages : en
Pages : 168
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Book Description
South Asia Rural Development Series. India's economic policies are aimed at increasing economic growth, improving market efficiency and competitiveness, and integrating the Indian economy with global markets. Much of the population and industrial growth is expected to occur in urban centers. Consequently, the demands on the Urban Water Supply and Sanitation sector (UWSS), will be great. Urban Water Supply and Sanitation states the UWSS sector needs urgent attention both to meet these new demands and to ensure that all city-dwellers have access to basic services at reasonable costs. This book outlines the way forward which includes a discussion on institutional reform and financial reform as well an action plan.
Author: Søren Brier
Publisher: University of Toronto Press
ISBN: 0802092209
Category : Literary Criticism
Languages : en
Pages : 505
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Book Description
Cybersemiotics not only builds a bridge between science and culture, it provides a framework that encompasses them both.
Author: Jean Gadrey
Publisher: Routledge
ISBN: 1134418140
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
The 'new economy' has been criticised greatly of late, and after the speculation and hype that surrounded the internet bubble, this is hardly surprising. This book, first published in French and updated here, however treats the 'new economy' as a discourse - one that is often misleading. In order to understand what happened during the internet bubb
Author: Fritz Machlup
Publisher: Princeton University Press
ISBN: 9780691003566
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
The Production and Distribution of Knowledge in the United States marked the beginning of the study of our postindustrial information society. Austrian-born economist Fritz Machlup had focused his research on the patent system, but he came to realize that patents were simply one part of a much bigger "knowledge economy." He then expanded the scope of his work to evaluate everything from stationery and typewriters to advertising to presidential addresses--anything that involved the activity of telling anyone anything. The Production and Distribution of Knowledge in the United States then revealed the new and startling shape of the U.S. economy. Machlup's cool appraisal of the data showed that the knowledge industry accounted for nearly 29 percent of the U.S. gross national product, and that 43 percent of the civilian labor force consisted of knowledge transmitters or full-time knowledge receivers. Indeed, the proportion of the labor force involved in the knowledge economy increased from 11 to 32 percent between 1900 and 1959--a monumental shift. Beyond documenting this revolution, Machlup founded the wholly new field of information economics. The transformation to a knowledge economy has resonated throughout the rest of the century, especially with the rise of the Internet. As two recent observers noted, "Information goods--from movies and music to software code and stock quotes--have supplanted industrial goods as the key drivers of world markets." Continued study of this change and its effects is testament to Fritz Machlup's pioneering work.
Author: Michael Buckland
Publisher: Bloomsbury Publishing USA
ISBN: 031339041X
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
Michael Buckland offers an examination of information systems that is comparative rather than narrowly technical in approach. With careful attention to different meanings of information, Buckland examines the nature of retrieval-based information systems such as archives, databases, libraries, and museums, and their relationships to their social context. The introductory material examines difficulties of definition and terminology in relation to information systems. There is a systematic overview of the concepts and processes involved in the provision and use of information systems. Buckland's attention to unusual examples, to how different aspects interact with each other, and to how information systems are influenced by their contents and their context yields interesting insights and conclusions which force reconsideration of common assumptions in information science. This volume, with its subject index and bibliography, provides for students and professionals a valuable and readable introduction to this rapidly expanding field.
Author: Jean-Baptiste Say
Publisher: Taylor & Francis
ISBN: 1317912292
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Jean-Baptiste Say (1767–1832) was one of the first great economists to have laid down the foundations of economic science. Author of the famous Treatise on Political Economy in 1803, which was revised and re-edited on several occasions, he published numerous other works including a voluminous Complete Course in Practical Political Economy in 1828–9. He also taught political economy successively from 1815 until his death in three Parisian establishments: the Athénée, the Conservatory of Arts and Trades, and the Collège de France. The texts in which Say exposes his approach to political economy have not been available in the English language until now except for the fourth edition of the ‘Preliminary Discourse’ which serves as an introduction to the Treatise. This book presents a translation which renders his works accessible to the English speaking world. For the first time, English readers will be able to become directly immersed in Say’s principal texts, where he develops his conception of political economy. Jean-Baptiste Say and Political Economy proposes a translation of a selection of eleven of Say’s texts. The first three are versions of the ‘Preliminary Discourse’ from the Treatise’s editions of 1803, 1814 and 1826 with the variations of the editions of 1817, 1819 and 1841. The following four texts are the opening discourses pronounced at the Conservatory in 1820 and 1828 and the Collège de France in 1831 and 1832. The eighth text is the ‘General Considerations’ which open the Complete Course in Practical Political Economy of 1828, with the variations of the 1840 re-edition. The final three texts are those Say devotes to ‘the progress of political economy’ in what is akin to a history of economic thought. This volume is of great importance to economic historians and people studying Jean-Baptiste Say, as well as those who are interested in economic theory and philosophy and political economy.
Author: Julie L. Davis
Publisher: John Wiley & Sons
ISBN: 0471217352
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new andinnovative ideas that can be used to generate revenue. Up untilrecently, this meant taking these ideas and turning them intoproducts or services, which could then be sold for profit. Buttoday, a unique new concept is revolutionizing the way companiesare getting value from ideas. Instead of incorporating them intoproducts or services, today's innovations may be bartered, licensedor sold in the "idea" stage for tremendous amounts of money. Forexample, IBM currently receives well over $1 billion in revenueevery year from licensing its intellectual property, unrelated tothe manufacture of a single product. Today more and more companiesare adopting this idea of turning their legal departments, whereintellectual property is housed, from cost centers into profitcenters. Edison in the Boardroom: How Leading Companies Realize Value fromTheir Intellectual Assets takes an in-depth look at therevolutionary concept of Intellectual asset management (IAM). IAMis changing the way companies all over the world are doingbusiness. In their careers as business consultants, the authorshave been privileged to meet individuals who were clearly ahead oftheir time when it came to realizing value from their companies'innovations. Based on their interactions with the ICM Gathering--aninternational group of companies who meet several times a year tocreate, define and benchmark best practices in the area of IAM--theauthors have compiled a wealth of knowledge and successful storiesthat illustrate how far businesses have come in their ability toleverage and monetize their intellectual assets. Incorporating stories and teachings from some of the mostsuccessful companies in the worlds -- such as Hewlett-Packard, IBM,Procter & Gamble, Rockwell, Dow, Ford and many others -- theauthors have made an exhaustive study of IAM and its implicationsfor today's businesses. They have culled a hierarchy of bestpractices that today's companies can integrate into their ownbusiness philosophies to gain the best return from theirintellectual assets.
Author: Peter Weill
Publisher: Harvard Business Press
ISBN: 1422163342
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Firms with superior IT governance have more than 25% higher profits than firms with poor governance given the same strategic objectives. These top performers have custom designed IT governance for their strategies. Just as corporate governance aims to ensure quality decisions about all corporate assets, IT governance links IT decisions with company objectives and monitors performance and accountability. Based on a study of 250 enterprises worldwide, IT Governance shows how to design and implement a system of decision rights that will transform IT from an expense to a profitable investment.
