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Author: Valerie Forrestal
Publisher: Rowman & Littlefield
ISBN: 153810606X
Category : Language Arts & Disciplines
Languages : en
Pages : 121
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Book Description
Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a “broadcasting” tool, and highlights innovative methods to use the service to spark communication and create ties within your institution’s greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: Creating a Social Media Strategy/Policy Choosing the Right Software Gaining Followers How to curate content How and when to automate your feed How and when to embed your feed How to use cross-platform strategies Using Analytics This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization’s Twitter presence into an impactful medium in your community.
Author: Valerie Forrestal
Publisher: Rowman & Littlefield
ISBN: 153810606X
Category : Language Arts & Disciplines
Languages : en
Pages : 121
Get Book Here
Book Description
Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a “broadcasting” tool, and highlights innovative methods to use the service to spark communication and create ties within your institution’s greater community. Appropriate for the social media beginner as well as the experienced user, it covers topics like: Creating a Social Media Strategy/Policy Choosing the Right Software Gaining Followers How to curate content How and when to automate your feed How and when to embed your feed How to use cross-platform strategies Using Analytics This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization’s Twitter presence into an impactful medium in your community.
Author: Scott W.H. Young
Publisher: Rowman & Littlefield
ISBN: 1442270527
Category : Language Arts & Disciplines
Languages : en
Pages : 177
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Book Description
Using Social Media to Build Library Communities: A LITA Guide is a community-building action manual for practitioners across the profession. By bringing together an array of perspectives to explore community building through social media, this book serves as the go-to resource for professionals who want to take social media beyond marketing and promotion to build an inclusive and engaged community of library users. Each chapter contains clear explanations of important topics for building communities through social media, and readers will come away with cohesive approaches for their own libraries. Using Social Media to Build Library Communities demonstrates that an energetic and committed community exists to help and guide fellow community builders.
Author: Lauren Perkins
Publisher: Apress
ISBN: 143024996X
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Author: Bernie Potvin
Publisher: Brush Education
ISBN: 1550595520
Category : Education
Languages : en
Pages : 219
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Book Description
Educators in online and other technology-rich environments consistently ask, “How can I build community among the learners in my class?” They know learning is strengthened by community, but aren’t sure how to design a community in a learning environment where technology plays a significant role. Ten Strategies for Building Community with Technology answers their question with proven strategies developed over the authors’ thirty years’ experience designing and teaching online classes. The ten strategies demonstrate that technology is not an impediment to community, but instead a tool for building more effective learning environments than are possible with traditional, face-to-face classrooms. Used the right way, technology can provide more instructional time, more opportunities for students to reflect, more chances to share and connect, and more access to feedback. But these effective learning environments don’t happen by chance. This book will give you all the background, tactics, examples and advice you need to design successful learning communities with technology. Ten Models for Building Learning Communities Transmission/Direct Instruction Guided Discovery Nurturing Apprenticeship Case Study Shared Praxis Insight-Generating Training Projects Inquiry
Author: Jaafar, Inaya
Publisher: IGI Global
ISBN: 1799864820
Category : Education
Languages : en
Pages : 338
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Book Description
The COVID-19 pandemic has shed light on how much humans rely, more than ever before in our history, on technology. While technology in its simplest definition is the use of a tool for a practical purpose, in the last three decades, educators can confidently say it has revolutionized how information is communicated and accessed. Most importantly, educators who had to recently shift their classes online understood the important role of technology to stay connected and instruct students remotely. There are many different facets of technology in today's classrooms and ideas on where educators are headed in preparing their students for a technology-rich world. With new technologies being constantly developed and new scenarios rising to the surface in the educational environment, the future of technology in the classroom is widespread, consistently growing, and always advancing with more technological reliance. Emerging Realities and the Future of Technology in the Classroom provides an understanding on how technology is integrated into today's classroom and how institutions can be further informed of the importance of technology in today's world. This book examines a variety of pertinent topics that look at the present and future potential roles of technology in the classroom. While highlighting topics such as STEM in online education, leadership and technology, new instructional models in online learning, and gaming in education, this book is essential for teachers across all disciplines and in higher education and K-12, school administrators, principals, instructional designers, librarians, media specialists, educational software developers, educational technologists, IT specialists, practitioners, researchers, academicians, and students interested in the current status of technology in the classroom and its potential role in education for the years ahead.
Author: Brad Hokanson
Publisher: Springer Nature
ISBN: 3030372545
Category : Education
Languages : en
Pages : 320
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Book Description
This book is the outcome of a research symposium sponsored by the Association for Educational Communications and Technology [AECT]. Consisting of twenty-four chapters, including an introduction and conclusion, it argues that informational content should not be the main element of education, and that to provide more for learners, it is necessary to go beyond content and address other skills and capabilities. It also discusses the false premise that learning is complete when the information is known, not when learners seek more: their own directions, answers, and ideas. The authors assert that the ability to synthesize, solve problems and generate ideas is not based on specific content, although education often focuses solely on teaching content. Further, they state that content can be separated from the learning process and that instructional design and educational technology must be about the skills, habits, and beliefs to be learned.
Author: Melina Aarnikoivu
Publisher: Emerald Group Publishing
ISBN: 1837975000
Category : Education
Languages : en
Pages : 193
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Book Description
This book contains an Open Access chapter. Building Communities in Academia poses important questions, providing extensive insights that scholars and practitioners can use when developing community-related activities to enhance connection in academia.
Author: Denise Garofalo
Publisher: Elsevier
ISBN: 1780634013
Category : Computers
Languages : en
Pages : 243
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Book Description
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?' - Provides information on how to plan, integrate, and assess the use of social media in academic libraries - Gives examples on the best social media technologies to implement in academic libraries - Discusses the skills and knowledge required in the academic library to launch a successful social media campaign
Author: Anita Chandra
Publisher: Rand Corporation
ISBN: 0833052098
Category : Business & Economics
Languages : en
Pages : 104
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Book Description
Community resilience, or the sustained ability of a community to withstand and recover from adversity has become a key policy issue at federal, state, and local levels, including in the National Health Security Strategy. Because resources are limited in the wake of an emergency, it is increasingly recognized that resilience is critical to a community's ability to reduce long recovery periods after an emergency. This report provides a roadmap for federal, state, and local leaders who are developing plans to enhance community resilience for health security threats and describes options for building community resilience in key areas. Based on findings from a literature review and a series of community and regional focus groups, the authors provide a definition of community resilience in the context of national health security and a set of eight levers and five core components for building resilience. They then describe suggested activities that communities are pursuing and may want to strengthen for community resilience, and they identify challenges to implementation.
Author: Joshua Brunty
Publisher: Routledge
ISBN: 1317521641
Category : Computers
Languages : en
Pages : 98
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Book Description
Social media is becoming an increasingly important—and controversial—investigative source for law enforcement. Social Media Investigation for Law Enforcement provides an overview of the current state of digital forensic investigation of Facebook and other social media networks and the state of the law, touches on hacktivism, and discusses the implications for privacy and other controversial areas. The authors also point to future trends.
