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Author: Robert J. Kaden
Publisher: SAGE
ISBN: 1412991315
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Author: Chris Diener
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Choice modeling (sometimes called choice-based conjoint analysis or discrete conjoint analysis) isn't for everyone, but its wide range of applications can help many companies optimize their new products or existing product lines. It allows firms to increase competitiveness and profitability and can provide ROI analysis of marketing decisions before you finalize them. It tells you what kinds of trade-offs your customers may be willing to make and helps analyze those trade-offs.Diener stresses that choice modeling more closely represents the actual decisions that customers make when they are considering purchases, especially of big-ticket items. His step-by-step analysis of the choice modeling process helps uninitiated marketers decide whether a choice modeling project is appropriate for their situation, helps managers explain it to their clients and colleagues, and helps marketing executives unlock the potential of their market research investment.This book will help executives understand the strategic power of market research. It will help managers explain the value and accuracy of choice modeling (or choice-based conjoint analysis) to their colleagues. And, it will give research salespeople confidence in explaining choice modeling to their potential clients.As competition heats up among both domestic and global companies, it is critical to know as much as possible about what will cause customers to choose your products and services and stay loyal to you. Choice modeling will help.
Author: Robert J. Kaden
Publisher: SAGE
ISBN: 1412991315
Category : Business & Economics
Languages : en
Pages : 505
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Book Description
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Author: Vithala R. Rao
Publisher: Springer Science & Business Media
ISBN: 3540877533
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.
Author: Ian R McLaren
Publisher: Crown House Publishing
ISBN: 1845904966
Category : Psychology
Languages : en
Pages : 166
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Book Description
This ten-lesson course will transform you into an excellent communicator. Providing invaluable training in key NLP-based methods, it will increase your ability to: manage; market; sell; influence; inspire; innovate. " ... a wealth of good ideas ..." Judith E. Pearson PhD, Psychotherapist and Certifi ed NLP Trainer/Practitioner
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 1182
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Book Description
Author: Simon Clifton
Publisher: Simon Clifton
ISBN: 9695592392
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
"Transform your business for 2025 with AI-driven marketing. Drive growth and stay competitive in the digital age." Artificial Intelligence is reshaping and revolutionising marketing, and it’s the game changer you’ve been waiting for. With this practical guide, AI-driven marketing is now easily accessible to small and medium-sized businesses. You'll learn how to leverage AI tools to supercharge your marketing campaigns, drive sales, gain an edge over your competitors, and enhance customer engagement—all without needing a technical background. In this book, you’ll explore: AI-powered social media automation: Schedule, optimise, and personalise posts across platforms like Instagram, Facebook, X, and LinkedIn to increase engagement and momentum with minimal effort. Automating email marketing: Design highly personalised campaigns that improve open rates and drive customer interaction. Customer segmentation and targeting: Use AI tools to pinpoint your ideal audience and deliver the right message to them at the right time. Content creation made easy: Discover AI-driven tools for generating high-quality and individually personalised blogs, newsletters, and emails quickly. Simplify and speed up market research: Understand trends and customer buying sentiment in real-time, and learn how to react swiftly and decisively before your competitors! Sales and lead generation: Learn how AI can accurately predict customer behaviour and drive sales with smarter strategies. The ethics and facts behind data privacy: Use them to build respect and trust from your customers. The book features Actionable Strategies, Cutting-Edge Techniques, and Real-World Case Studies for Competitive Growth. You’ll discover how to: Streamline your marketing efforts with automation and AI-powered tools. Personalise your customer outreach for better engagement and higher conversion rates. Stay ahead of competitors by embracing AI-driven insights and strategies. Choose the right AI tools for your business needs with clear recommendations. Understand your Marketing ROI: Learn how to really understand what is working and what isn’t, to maximise your investment in time and cash. Whether you're a business owner, manager, or professional marketeer, this book empowers you to adopt AI and transform your marketing—saving time, increasing efficiency, driving momentum, and boosting profits in the digital age.
Author: Tom Asacker
Publisher: Paramount Market Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.
Author: Jono Bacon
Publisher: HarperCollins Leadership
ISBN: 1400214890
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like Salesforce.com, Star Citizen via Kickstarter, and Red Hat. Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively. People Powered helps C-suite leaders, founders, marketers, customer advocates, and community leaders gain a competitive advantage by answering the following questions: What is the key value proposition of building a community? What kind of community do we need and how do we build and integrate it into our organization? How do we incentivize and encourage people to get involved, build reliable growth, and keep community members engaged? How do we develop authentic, productive relationships with community members both online and in person? How do we get departmental buy-in, hire effectively, and create consistent, reliable community engagement skills in our organization? What are the strategic and tactical pitfalls and roadblocks we need to avoid? How do we make sure that our community continues to grow with us—and more importantly, how do we make sure that we continue to grow with them? People Powered pulls together over 20 years of pragmatic experience into a clear, simple methodology and blueprint to not just answer these questions, but deliver results. Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.
Author: Jamie Turner
Publisher: Pearson Education
ISBN: 0132696436
Category : Business & Economics
Languages : en
Pages : 854
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Book Description
3 expert guides to profiting from the latest social and mobile marketing tools and platforms! Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t! From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner
Author: Satya Prakash Yadav
Publisher: CRC Press
ISBN: 1000262111
Category : Technology & Engineering
Languages : en
Pages : 282
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Book Description
Distributed Artificial Intelligence (DAI) came to existence as an approach for solving complex learning, planning, and decision-making problems. When we talk about decision making, there may be some meta-heuristic methods where the problem solving may resemble like operation research. But exactly, it is not related completely to management research. The text examines representing and using organizational knowledge in DAI systems, dynamics of computational ecosystems, and communication-free interactions among rational agents. This publication takes a look at conflict-resolution strategies for nonhierarchical distributed agents, constraint-directed negotiation of resource allocations, and plans for multiple agents. Topics included plan verification, generation, and execution, negotiation operators, representation, network management problem, and conflict-resolution paradigms. The manuscript elaborates on negotiating task decomposition and allocation using partial global planning and mechanisms for assessing nonlocal impact of local decisions in distributed planning. The book will attract researchers and practitioners who are working in management and computer science, and industry persons in need of a beginner to advanced understanding of the basic and advanced concepts.
