Using Big Data Analytics In: Passenger Travel with Mobile Trajectory , Usage of E-Wallet, Luxury Brand's Social Media Marketing PDF Download
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Author: David Gerald
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
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Book Description
Contents ************************************** Discovering spatiotemporal characteristics of passenger travel with mobile trajectory big data ************************************** Examining actual consumer usage of E-wallet ************************************** Examining the impact of luxury brand's social media marketing on customer engagement ************************************** Keywords: IT investment IT risk Big data Data Privacy Data Security Event study Big data analytics Environmental air pollution BDA-EAP management system UTAUT Task-technology fit Mobile payment E-Wallet Big data analytics Promotional campaigns Ecosystem Big data Luxury brand Customer engagement Social media Twitter big data big design big data book big data dangerous big data demystified big data design big data does size matter big data driven business big data engineer big data engineering big data español big data finance big data for beginners big data for social good big data frameworks big data fundamentals big data fundamentals concepts, drivers & techniques big data genomics big data glossary big data health analytics big data in education big data in finance big data in healthcare big data in practice big data integration big data interview big data lake big data management big data manning big data marketing big data marz big data mba big data mba driving business strategies with data science big data modeling big data on campus big data para ceos y directores de marketing big data platform big data policing big data principles and best practices big data profits success analytics big data project big data project management big data python big data questions and answers big data race big data real estate big data revolution big data science big data science in finance big data security big data small wars big data spanish big data spark big data system big data technologies for business big data textbook big data uncharted big data understanding how data powers big business big data using hadoop big data using hadoop and hive big data visualization big data with java big data with spark
Author: David Gerald
Publisher:
ISBN:
Category :
Languages : en
Pages : 94
Get Book Here
Book Description
Contents ************************************** Discovering spatiotemporal characteristics of passenger travel with mobile trajectory big data ************************************** Examining actual consumer usage of E-wallet ************************************** Examining the impact of luxury brand's social media marketing on customer engagement ************************************** Keywords: IT investment IT risk Big data Data Privacy Data Security Event study Big data analytics Environmental air pollution BDA-EAP management system UTAUT Task-technology fit Mobile payment E-Wallet Big data analytics Promotional campaigns Ecosystem Big data Luxury brand Customer engagement Social media Twitter big data big design big data book big data dangerous big data demystified big data design big data does size matter big data driven business big data engineer big data engineering big data español big data finance big data for beginners big data for social good big data frameworks big data fundamentals big data fundamentals concepts, drivers & techniques big data genomics big data glossary big data health analytics big data in education big data in finance big data in healthcare big data in practice big data integration big data interview big data lake big data management big data manning big data marketing big data marz big data mba big data mba driving business strategies with data science big data modeling big data on campus big data para ceos y directores de marketing big data platform big data policing big data principles and best practices big data profits success analytics big data project big data project management big data python big data questions and answers big data race big data real estate big data revolution big data science big data science in finance big data security big data small wars big data spanish big data spark big data system big data technologies for business big data textbook big data uncharted big data understanding how data powers big business big data using hadoop big data using hadoop and hive big data visualization big data with java big data with spark
Author: N. Ayyanathan
Publisher: Shanlax Publications
ISBN: 8195088406
Category : Computers
Languages : en
Pages : 177
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Book Description
To introduce the concepts of Big data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry. Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics. To apply the Big Data analytics and Business Intelligence concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery. To evolve Big Data strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools. To create attractive dashboards for SMART tourism application using storyboarding and Human-Computer Interaction techniques. Visualization techniques for descriptive data analytics and business insights. Intelligent Decision support system for Tourism destination choice.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Omer Artun
Publisher: John Wiley & Sons
ISBN: 1119037336
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Mr.Amadou N Sy
Publisher: International Monetary Fund
ISBN: 1484385667
Category : Business & Economics
Languages : en
Pages : 61
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Book Description
FinTech is a major force shaping the structure of the financial industry in sub-Saharan Africa. New technologies are being developed and implemented in sub-Saharan Africa with the potential to change the competitive landscape in the financial industry. While it raises concerns on the emergence of vulnerabilities, FinTech challenges traditional structures and creates efficiency gains by opening up the financial services value chain. Today, FinTech is emerging as a technological enabler in the region, improving financial inclusion and serving as a catalyst for the emergence of innovations in other sectors, such as agriculture and infrastructure.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749464925
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 206
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Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Author: Patrick Viguerie
Publisher: John Wiley & Sons
ISBN: 1118045475
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
While growth is a top priority for companies of all sizes, it can be extremely difficult to create and maintain—especially in today’s competitive business environment. The Granularity of Growth will put you in a better position to succeed as it reveals why growth is so important, what enables certain companies to grow so spectacularly, and how to ensure that growth comes from multiple sources as you take both a broad and a granular view of your markets.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
