Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Aol.com
Author: Kara Swisher
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Publisher: Three Rivers Press
ISBN: 9780812931914
Category : Biography & Autobiography
Languages : en
Pages : 404
Book Description
In 1996, Kara Swisher, then a reporter at The Washington Post, was granted unprecedented access to one of the hottest and most closely watched companies in the world, America Online, Inc. In aol.com, Swisher has written a book that captures the secrets of how AOL beat the competition and became the world's biggest online company. Swisher also reveals the company's behind-the-scenes dealings with Microsoft cofounders Bill Gates and Paul Allen, CompuServe, Prodigy, Netscape, and the Christian Right. Throughout its existence, AOL has repeatedly been written off by the media and the high-tech world. Bill Gates threatened to buy it or bury it. Deep-pocketed competitors such as CompuServe and Prodigy thought little of their smaller rival. And AOL made matters worse by committing a series of public-relations and technical blunders that became front page news and enraged its subscribers. But the company--a "cyber-cockroach"--refused to die. Now, with over eleven million subscribers, AOL is the undisputed leader in the online world, vitally positioned at the nexus of big business, high tech, advertising, and new media. In telling the story of AOL, Swisher also conveys the fascinating history of the online business, which has its origins in the dreams of an eccentric and little-known entrepreneur named Bill Von Meister, whose grand ideas and big spending spawned the fledgling company that would become AOL. But it fell to a young marketing executive named Steve Case to build AOL while fending off an onslaught of wealthier competitors and suitors. Ultimately, as Swisher vividly illustrates, AOL gained supremacy because Case possessed the best vision for his company, establishing AOL as avibrant virtual community rather than an online shopping center or business tool. Included in that community is an array of enthusiasts, activists, and deviants who at times clash in battles over freedom of expression and family values, a flash point best illustrated here by AOL's fight against the Communications Decency Act. Re-creating all of the major moments in AOL's frenzied history, aol.com is a fascinating and important inside story about the birth of a new medium, the enterprising innovators who are leading it, and the way it is changing our culture.
Sams' Teach Yourself America Online 4.0 in 24 Hours
Author: Bob Temple
Publisher: Sams.Net Software
ISBN: 9781575213279
Category : Computers
Languages : en
Pages : 340
Book Description
"Learn the basic features, services, and functions of America Online 4.0, including how to use, navigate, and explore the Internet from America Online. Bob Temple teaches each lesson in a humorous and easy-to-understand manner that makes learning fast and fun. Each chapter discusses tools needed to explore America Online's feature-rich service. After 24 hours you will be sending email, tooling around the Internet and World Wide Web, chatting with cyberfriends, or even creating your own Web page."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publisher: Sams.Net Software
ISBN: 9781575213279
Category : Computers
Languages : en
Pages : 340
Book Description
"Learn the basic features, services, and functions of America Online 4.0, including how to use, navigate, and explore the Internet from America Online. Bob Temple teaches each lesson in a humorous and easy-to-understand manner that makes learning fast and fun. Each chapter discusses tools needed to explore America Online's feature-rich service. After 24 hours you will be sending email, tooling around the Internet and World Wide Web, chatting with cyberfriends, or even creating your own Web page."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
America Online for Dummies
Author: John Kaufeld
Publisher: For Dummies
ISBN: 9780764505027
Category : Computers
Languages : en
Pages : 438
Book Description
America Online For Dummies is recognized as the best-selling beginning reference on the market on AOL. This edition, updated for the latest AOL features, contains all the great info on using AOL that is the hallmark of the book, including guidance for getting on the service, navigating AOL channels, using AOL e-mail, browsing the Web via AOL, communicating with other Internet and AOL users, applying AOL to your job or hobby, and customizing the service to make it work best for you. This updated edition covers the latest enhancements to AOL including changes to the AOL e-mail, Web browsing, connectivity, and calendaring features.
Publisher: For Dummies
ISBN: 9780764505027
Category : Computers
Languages : en
Pages : 438
Book Description
America Online For Dummies is recognized as the best-selling beginning reference on the market on AOL. This edition, updated for the latest AOL features, contains all the great info on using AOL that is the hallmark of the book, including guidance for getting on the service, navigating AOL channels, using AOL e-mail, browsing the Web via AOL, communicating with other Internet and AOL users, applying AOL to your job or hobby, and customizing the service to make it work best for you. This updated edition covers the latest enhancements to AOL including changes to the AOL e-mail, Web browsing, connectivity, and calendaring features.
The American Yawp
Author: Joseph L. Locke
Publisher: Stanford University Press
ISBN: 1503608131
Category : History
Languages : en
Pages : 670
Book Description
"I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume I begins with the indigenous people who called the Americas home before chronicling the collision of Native Americans, Europeans, and Africans.The American Yawp traces the development of colonial society in the context of the larger Atlantic World and investigates the origins and ruptures of slavery, the American Revolution, and the new nation's development and rebirth through the Civil War and Reconstruction. Rather than asserting a fixed narrative of American progress, The American Yawp gives students a starting point for asking their own questions about how the past informs the problems and opportunities that we confront today.
Publisher: Stanford University Press
ISBN: 1503608131
Category : History
Languages : en
Pages : 670
Book Description
"I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume I begins with the indigenous people who called the Americas home before chronicling the collision of Native Americans, Europeans, and Africans.The American Yawp traces the development of colonial society in the context of the larger Atlantic World and investigates the origins and ruptures of slavery, the American Revolution, and the new nation's development and rebirth through the Civil War and Reconstruction. Rather than asserting a fixed narrative of American progress, The American Yawp gives students a starting point for asking their own questions about how the past informs the problems and opportunities that we confront today.
Zeran v. America Online Ebook
Author: Eric Goldman
Publisher: Eric Goldman & Jeff Kosseff
ISBN:
Category : Law
Languages : en
Pages : 261
Book Description
The Fourth Circuit's 1997 ruling in Zeran v. America Online played a critical role in Section 230 jurisprudence and, by extension, the Internet's development. To better understand this seminal case, we compiled a variety of resources about the case, including (1) two dozen essays reflecting upon the decision's 20th anniversary, and (2) key opinions and filings from the litigation, some of which have never before been available in electronic format. This compilation should interest anyone researching the history of Internet Law or thinking about the implications of online speech policies and the ongoing policy debates about Section 230.
Publisher: Eric Goldman & Jeff Kosseff
ISBN:
Category : Law
Languages : en
Pages : 261
Book Description
The Fourth Circuit's 1997 ruling in Zeran v. America Online played a critical role in Section 230 jurisprudence and, by extension, the Internet's development. To better understand this seminal case, we compiled a variety of resources about the case, including (1) two dozen essays reflecting upon the decision's 20th anniversary, and (2) key opinions and filings from the litigation, some of which have never before been available in electronic format. This compilation should interest anyone researching the history of Internet Law or thinking about the implications of online speech policies and the ongoing policy debates about Section 230.
Library of Congress Subject Headings
Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 2024
Book Description
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 2024
Book Description
Library of Congress Subject Headings
Author: Library of Congress. Cataloging Policy and Support Office
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1808
Book Description
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1808
Book Description
Families in America
Author: Susan L. Brown
Publisher: Univ of California Press
ISBN: 0520961242
Category : Social Science
Languages : en
Pages : 244
Book Description
In this accessible, engaging, and up-to-date course book, Susan L. Brown employs ethnographic vignettes and demographic data to introduce students to twenty-first century perspectives on contemporary families. Appropriate as a primary or secondary text in classes on family and marriage, this book probes momentous shifts in the definition of family, such as the legalization of same-sex marriage and policy debates on welfare reform and work-family issues. Brown also explores the rise in nonmarital childbearing and single-mother families and the decline of “traditional” marriage by delving into the historical roots of family change, current trends of family formation and dissolution, and the implications of family change for the well-being of adults and children. With a lens toward socioeconomic inequality and racial-ethnic variation in family patterns, Families in America illustrates how family diversity is now the norm. The Sociology in the Twenty-First Century series introduces students to a range of sociological issues of broad interest in the United States today, with each volume addressing topics such as family, race, immigration, gender, education, and social inequality. These books—intended for classroom use—will highlight findings from current, rigorous research and demographic data while including stories about people’s experiences to illustrate major themes in an accessible manner. Learn more about the Sociology in the Twenty-First Century Series.
Publisher: Univ of California Press
ISBN: 0520961242
Category : Social Science
Languages : en
Pages : 244
Book Description
In this accessible, engaging, and up-to-date course book, Susan L. Brown employs ethnographic vignettes and demographic data to introduce students to twenty-first century perspectives on contemporary families. Appropriate as a primary or secondary text in classes on family and marriage, this book probes momentous shifts in the definition of family, such as the legalization of same-sex marriage and policy debates on welfare reform and work-family issues. Brown also explores the rise in nonmarital childbearing and single-mother families and the decline of “traditional” marriage by delving into the historical roots of family change, current trends of family formation and dissolution, and the implications of family change for the well-being of adults and children. With a lens toward socioeconomic inequality and racial-ethnic variation in family patterns, Families in America illustrates how family diversity is now the norm. The Sociology in the Twenty-First Century series introduces students to a range of sociological issues of broad interest in the United States today, with each volume addressing topics such as family, race, immigration, gender, education, and social inequality. These books—intended for classroom use—will highlight findings from current, rigorous research and demographic data while including stories about people’s experiences to illustrate major themes in an accessible manner. Learn more about the Sociology in the Twenty-First Century Series.
Switching to the Mac: The Missing Manual, Snow Leopard Edition
Author: David Pogue
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383084
Category : Computers
Languages : en
Pages : 660
Book Description
Is Windows giving you pause? Ready to make the leap to the Mac instead? There has never been a better time to switch from Windows to Mac, and this incomparable guide will help you make a smooth transition. New York Times columnist and Missing Manuals creator David Pogue gets you past three challenges: transferring your stuff, assembling Mac programs so you can do what you did with Windows, and learning your way around Mac OS X. Learning to use a Mac is not a piece of cake, but once you do, the rewards are oh-so-much better. No viruses, worms, or spyware. No questionable firewalls, inefficient permissions, or other strange features. Just a beautiful machine with a thoroughly reliable system. Whether you're using Windows XP or Vista, we've got you covered. If you're ready to take on Mac OS X Snow Leopard, the latest edition of this bestselling guide tells you everything you need to know: Transferring your stuff -- Moving photos, MP3s, and Microsoft Office documents is the easy part. This book gets you through the tricky things: extracting your email, address book, calendar, Web bookmarks, buddy list, desktop pictures, and MP3 files. Re-creating your software suite -- Big-name programs (Word, Photoshop, Firefox, Dreamweaver, and so on) are available in both Mac and Windows versions, but hundreds of other programs are available only for Windows. This guide identifies the Mac equivalents and explains how to move your data to them. Learning Snow Leopard -- Once you've moved into the Mac, a final task awaits: Learning your way around. Fortunately, you're in good hands with the author of Mac OS X: The Missing Manual, the #1 bestselling guide to the Macintosh. Moving from Windows to a Mac successfully and painlessly is the one thing Apple does not deliver. Switching to the Mac: The Missing Manual, Snow Leopard Edition is your ticket to a new computing experience.
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383084
Category : Computers
Languages : en
Pages : 660
Book Description
Is Windows giving you pause? Ready to make the leap to the Mac instead? There has never been a better time to switch from Windows to Mac, and this incomparable guide will help you make a smooth transition. New York Times columnist and Missing Manuals creator David Pogue gets you past three challenges: transferring your stuff, assembling Mac programs so you can do what you did with Windows, and learning your way around Mac OS X. Learning to use a Mac is not a piece of cake, but once you do, the rewards are oh-so-much better. No viruses, worms, or spyware. No questionable firewalls, inefficient permissions, or other strange features. Just a beautiful machine with a thoroughly reliable system. Whether you're using Windows XP or Vista, we've got you covered. If you're ready to take on Mac OS X Snow Leopard, the latest edition of this bestselling guide tells you everything you need to know: Transferring your stuff -- Moving photos, MP3s, and Microsoft Office documents is the easy part. This book gets you through the tricky things: extracting your email, address book, calendar, Web bookmarks, buddy list, desktop pictures, and MP3 files. Re-creating your software suite -- Big-name programs (Word, Photoshop, Firefox, Dreamweaver, and so on) are available in both Mac and Windows versions, but hundreds of other programs are available only for Windows. This guide identifies the Mac equivalents and explains how to move your data to them. Learning Snow Leopard -- Once you've moved into the Mac, a final task awaits: Learning your way around. Fortunately, you're in good hands with the author of Mac OS X: The Missing Manual, the #1 bestselling guide to the Macintosh. Moving from Windows to a Mac successfully and painlessly is the one thing Apple does not deliver. Switching to the Mac: The Missing Manual, Snow Leopard Edition is your ticket to a new computing experience.
The Advertising Age Encyclopedia of Advertising
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.