Challenges and Opportunities for Change in Food Marketing to Children and Youth

Challenges and Opportunities for Change in Food Marketing to Children and Youth PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269563
Category : Medical
Languages : en
Pages : 87

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Book Description
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Challenges and Opportunities for Change in Food Marketing to Children and Youth PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309269563
Category : Medical
Languages : en
Pages : 87

Get Book Here

Book Description
The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

The Marketing Challenge

The Marketing Challenge PDF Author: Dana G. Dalrymple
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 552

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Book Description


The SDGs and food system challenges: Global trends and scenarios toward 2030

The SDGs and food system challenges: Global trends and scenarios toward 2030 PDF Author:
Publisher: Intl Food Policy Res Inst
ISBN:
Category : Political Science
Languages : en
Pages : 51

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Book Description
Progress toward reducing global hunger has stalled since the mid-2010s. In fact, hunger is on the rise again, driven by slowing economic growth and protracted conflict, intensified by the impacts of climate change and economic shocks in many low- and middle-income countries. In addition, food systems worldwide have suffered disruptions in recent years, caused by the COVID-19-related global recession and associated supply chain disruptions, and exacerbated by the war in Ukraine. These factors have also jeopardized efforts at addressing the challenges to food system sustainability. The 2030 Agenda for Sustainable Development and the related sustainable development goals (SDGs), defined in 2015, recognize these challenges and set ambitious targets to end hunger and all forms of malnutrition and to make agriculture and food systems sustainable by 2030. Many other fora have restated and reiterated these ambitions, including the 2021 United Nations Food System Summit (UNFSS). While governments around the world have subscribed to these ambitions, collectively they have not been very specific as to how to achieve the SDGs and related goals and targets, except for three means of implementation (MOI) involving (i) increases in research and development, (ii) reductions in trade distortions, and (iii) improved functioning and reduced volatility in food markets. This paper is part of a wider effort at assessing the international community’s follow-through on the above ambitions and the related (implicit or explicit) commitments made toward action for achieving them. While not presenting new research findings, we bring together available evidence and scenario analyses to assess the progress made toward the ambitions for transforming food systems, the actions taken in regard of the internationally concerted agenda, and the potential for accelerating progress. The number of hungry people in the world has risen from 564 million in 2015, when the SDGs were agreed, to 735 million in 2022. While declines to between 570 and 590 million by 2030 are projected, this is far above the 470 million projected in the absence of the COVID-19 pandemic and the Ukraine war. The share of the world’s people unable to afford healthy diets is projected to decline from 42 percent in 2021 to a still far too high 36 percent by 2030. On the means of implementation, levels of spending on agricultural research and development have increased, particularly in key developing countries such as Brazil, China and India. However, rates of investment remain too low for comfort, particularly in low-income countries. Also, little progress has been made in reducing agricultural trade distortions and many countries continue to use trade policy measures, such as export restrictions, which have proven to increase the volatility of both world and domestic food prices. We conclude that progress toward the SDG-2 targets has been dismal, and that the food system challenges have only become bigger. But we also find that it is not too late to accelerate progress and that the desired food system transformation can still be achieved over a reasonable timespan and at manageable incremental cost. Doing so will require unprecedented concerted and coherent action on multiple fronts, which may prove the biggest obstacle of all.

Marketing Information Guide

Marketing Information Guide PDF Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 706

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Book Description


Food Marketing to Children and Youth

Food Marketing to Children and Youth PDF Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537

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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Agriculture & Food Systems To 2050: Global Trends, Challenges And Opportunities

Agriculture & Food Systems To 2050: Global Trends, Challenges And Opportunities PDF Author: Rachid Serraj
Publisher: World Scientific
ISBN: 9813278366
Category : Business & Economics
Languages : en
Pages : 680

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Book Description
This book features a comprehensive foresight assessment, exploring the pressures — threats as well as opportunities — on the global agriculture & food systems between now and 2050. The overarching aim is to help readers understand the context, by analyzing global trends and anticipating change for better planning and constructing pathways from the present to the future by focusing on the right questions and problems. The book contextualizes the role of international agricultural research in addressing the complex challenges posed by UN 2030 Agenda and beyond, and identifies the decisions that scientific leaders, donors and policy makers need to take today, and in the years ahead, to ensure that a global population rising to nine billion or more combined with rising incomes and changing diets can be fed sustainably and equitably, in the face of the growing climate threats.

Formulations, Regulations, and Challenges of Nutraceuticals

Formulations, Regulations, and Challenges of Nutraceuticals PDF Author: Tingirikari Jagan Mohan Rao
Publisher: CRC Press
ISBN: 1000910911
Category : Medical
Languages : en
Pages : 338

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Book Description
Formulations, Regulations, and Challenges of Nutraceuticals focuses on various novel micro- and nanocarriers being employed in the formulation and delivery of nutraceutical ingredients to increase their efficacy, bioavailability, safety, and stability. It also highlights the current challenges and future strategies for the development of novel nutraceuticals and functional foods with enhanced health benefits. The focus is on the formulations and regulations. As compared to traditional drugs, there are no minimal regulations on nutraceutical products, which make them more market friendly. Since nutraceutical ingredients have no defined regulations at global level, they are not considered as medicine or therapeutic agents. Some countries have devised their own guidelines for regulating the usage of nutraceuticals, either as pharmaceutical ingredients or as food supplements. This volume addresses the need for common regulatory guidelines with important research on the production of stable and efficient nutraceutical formulations. The numerous regulatory frameworks being employed in Asia and European regulatory agencies in commercialization of nutraceutical products produced by manufacturing companies are discussed. Chapters examine the factors affecting the stability of nutraceuticals in food and gut environments by stressing the results generated from in vitro and in vivo studies and suggests good manufacturing practices to be followed for the development of nutraceuticals. Formulations, Regulations, and Challenges of Nutraceuticals will be valuable for upper-level students, faculty, nutraceutical researchers and practitioners, regulatory agencies, and those involved in the production and development of nutraceutical products.

Organization and competition in the fruit and vegetable industry

Organization and competition in the fruit and vegetable industry PDF Author: United States. National Commission on Food Marketing
Publisher:
ISBN:
Category : Food industry and trade
Languages : en
Pages : 404

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Proceedings of the National Conference of Bargaining Cooperatives

Proceedings of the National Conference of Bargaining Cooperatives PDF Author: National Conference of Bargaining Cooperatives
Publisher:
ISBN:
Category : Agriculture, Cooperative
Languages : en
Pages : 674

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Book Description


World Food Needs and Availabilities

World Food Needs and Availabilities PDF Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 56

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Book Description