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Author: Gabe Reilich
Publisher: Disney Electronic Content
ISBN: 1426224265
Category : Self-Help
Languages : en
Pages : 353
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Book Description
For anyone who could use proof that the world is full of good people, this beautifully illustrated book features 101 stories of human decency from Upworthy, the beloved social media brand that reaches more than 100 million people per month. This heartening book from Upworthy, the kindest place on the internet, offers respite to everyone navigating an increasingly turbulent world, both online and off. Filled with personal stories handpicked from millions of the brand’s impassioned followers, it reinforces the notion that humanity is fundamentally good. Rippling with emotion, humor, and honesty, the tales collected here are mined from the community’s comment section in response to such questions as: What’s the kindest thing a stranger has ever done for you? Who’s the teacher who changed your life? When did the “little things” make a difference? Who was there for you when you needed it most? Each chapter is anchored by intimate long-form stories punctuated with lighthearted anecdotes and whimsical line drawings. Together, they provide a stirring testament to the complexity and resilience of the human spirit. An inspiring counterbalance to today’s daunting news cycle, this timely book is a go-to resource for comfort and joy.
Author: Gabe Reilich
Publisher: Disney Electronic Content
ISBN: 1426224265
Category : Self-Help
Languages : en
Pages : 353
Get Book Here
Book Description
For anyone who could use proof that the world is full of good people, this beautifully illustrated book features 101 stories of human decency from Upworthy, the beloved social media brand that reaches more than 100 million people per month. This heartening book from Upworthy, the kindest place on the internet, offers respite to everyone navigating an increasingly turbulent world, both online and off. Filled with personal stories handpicked from millions of the brand’s impassioned followers, it reinforces the notion that humanity is fundamentally good. Rippling with emotion, humor, and honesty, the tales collected here are mined from the community’s comment section in response to such questions as: What’s the kindest thing a stranger has ever done for you? Who’s the teacher who changed your life? When did the “little things” make a difference? Who was there for you when you needed it most? Each chapter is anchored by intimate long-form stories punctuated with lighthearted anecdotes and whimsical line drawings. Together, they provide a stirring testament to the complexity and resilience of the human spirit. An inspiring counterbalance to today’s daunting news cycle, this timely book is a go-to resource for comfort and joy.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: David Karpf
Publisher: Oxford University Press
ISBN: 0190266120
Category : Computers
Languages : en
Pages : 225
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Book Description
Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
Author: Alberto Acerbi
Publisher:
ISBN: 0198835949
Category : Computers
Languages : en
Pages : 273
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Book Description
From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. Cultural Evolution in the Digital Age examines, for the first time in a cognitive and evolutionary perspective, the impact of online and digital media on how we produce and transmit culture.
Author: Micah L. Sifry
Publisher: OR Books
ISBN: 1939293510
Category : Political Science
Languages : en
Pages : 256
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Book Description
The web and social media have enabled an explosive increase in participation in the public arena—but not much else has changed. For the next step beyond connectivity, writes Sifry, “we need a real digital public square, not one hosted by Facebook, shaped by Google and snooped on by the National Security Agency. If we don’t build one, then any notion of democracy as ‘rule by the people’ will no longer be meaningful. We will be a nation of Big Data, by Big Email, for the powers that be.”
Author: John Semley
Publisher: Penguin
ISBN: 0735236178
Category : Social Science
Languages : en
Pages : 152
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Book Description
A timely manifesto urging us to think critically, form opinions, and then argue them with gusto. Hater begins from a simple premise: that it's good to hate things. Not people or groups or benign belief systems, but things. More to the point, it's good to hate the things everyone seems to like. Scan the click-baiting headlines of your favorite news or pop-culture website and you're likely to find that just about everything is, supposedly, "what we need right now." We are the victims of an unbridled, unearned optimism. And our world demands pessimism. It's vital to be contrarian--now, as they say, more than ever. Because ours is an age of calcified consensus. And we should all hate that. In this scathing and funny rebuke of the status quo, journalist John Semley illustrates that looking for and identifying nonsense isn't just a useful exercise for society, it's also a lot of fun. But Hater doesn't just skewer terrible TV shows and hit songs--at its core it shows us how to meaningfully talk about and engage with culture, and the world. Ultimately, Hater is what we actually need right now.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 876
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Book Description
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Ruth Whippman
Publisher: Macmillan + ORM
ISBN: 1466882662
Category : Psychology
Languages : en
Pages : 223
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Book Description
NAMED ONE OF THE 40 BEST BOOKS BY THE NEW YORK POST A New York Times Editor's Choice pick “Ruth Whippman is my new favorite cultural critic...a shrewd, hilarious analysis.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B (coauthored with Sheryl Sandberg) "I don't think I've enjoyed cultural observations this much since David Foster Wallace's A Supposedly Fun Thing I'll Never Do Again. Reading this book is like touring America with a scary-smart friend who can't stop elbowing you in the ribs and saying, "Are you seeing what I'm seeing?!" If you want to understand why our culture incites pure dread and alienation in so many of us (often without always recognizing it), read this book." —Heather Havrilesky, writer behind "Ask Polly" for New York Magazine and nationally bestselling author of How to Be a Person in the World Are you happy? Right now? Happy enough? As happy as everyone else? Could you be happier if you tried harder? After she packed up her British worldview (that most things were basically rubbish) and moved to America, journalist and documentary filmmaker Ruth Whippman found herself increasingly perplexed by the American obsession with one topic above all others: happiness. The subject came up everywhere: at the playground swings, at the meat counter in the supermarket, and even—legs in stirrups—at the gynecologist. The omnipresence of these happiness conversations (trading tips, humble-bragging successes, offering unsolicited advice) wouldn’t let her go, and so Ruth did some digging. What she found was a paradox: despite the fact that Americans spend more time and money in search of happiness than any other nation on earth, research shows that the United States is one of the least contented, most anxious countries in the developed world. Stoked by a multi-billion dollar “happiness industrial complex” intent on selling the promise of bliss, America appeared to be driving itself crazy in pursuit of contentment. So Ruth set out to get to the bottom of this contradiction, embarking on an uproarious pilgrimage to investigate how this national obsession infiltrates all areas of life, from religion to parenting, the workplace to academia. She attends a controversial self-help course that promises total transformation, where she learns all her problems are all her own fault; visits a “happiness city” in the Nevada desert and explores why it has one of the highest suicide rates in America; delves into the darker truths behind the influential academic “positive psychology movement”; and ventures to Utah to spend time with the Mormons, officially America’s happiest people. What she finds, ultimately, and presents in America the Anxious, is a rigorously researched yet universal answer, and one that comes absolutely free of charge.
Author: Tobias Rose-Stockwell
Publisher: Legacy Lit
ISBN: 0306923319
Category : Computers
Languages : en
Pages : 438
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Book Description
Amazon's Best History Book of the Month for July 2023 An invaluable guide to understanding how the internet has broken our brains—and what we can do to fix it. The original internet was not designed to make us upset, distracted, confused, and outraged. But something unexpected happened at the turn of the last decade, when a handful of small features were quietly launched at social media companies with little fanfare. Together, they triggered a cascading set of dramatic changes to how media, politics, and society itself operate—inadvertently creating an Outrage Machine we cannot ignore. Author, designer, and media researcher Tobias Rose-Stockwell shares the defining shifts caused by these technologies, and how they have ignited a society-wide crisis of trust. Drawing from cutting-edge research and vivid personal anecdotes, Rose-Stockwell illustrates how social media has bound us to an unprecedented system of public performance, training us to react rather than reflect, and attack rather than debate. Outrage Machine reveals the triggers and tactics used to exploit our anger, unpacking how these tools hack our deep tribal instincts and psychological vulnerabilities, and how they have become opportunistic platforms for authoritarians and a threat to democratic norms everywhere. But this book is not just about the problem. In a story spanning continents and generations, Rose-Stockwell explores how every new media technology disrupts our ability to make sense of the world, from the printing press to the telegraph, from radio to television. Outrage Machine situates social media within a historical cycle of confusion, violence, and emerging tolerance. Using clear language and powerful illustrations, this book reveals the magnitude of the challenges we face, while offering realistic solutions and a promising pathway out.
