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Author: Max Besbris
Publisher: University of Chicago Press
ISBN: 022672140X
Category : Social Science
Languages : en
Pages : 228
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Book Description
What do you want for yourself in the next five, ten years? Do your plans involve marriage, kids, a new job? These are the questions a real estate agent might ask in an attempt to unearth information they can employ to complete a sale, which as Upsold shows, often results in upselling. In this book, sociologist Max Besbris shows how agents successfully upsell, inducing buyers to spend more than their initially stated price ceilings. His research reveals how face-to-face interactions influence buyers’ ideas about which neighborhoods are desirable and which are less-worthy investments and how these preferences ultimately contribute to neighborhood inequality. ? Stratification defines cities in the contemporary United States. In an era marked by increasing income segregation, one of the main sources of this inequality is housing prices. A crucial part of wealth inequality, housing prices are also directly linked to the uneven distribution of resources across neighborhoods and to racial and ethnic segregation. Upsold shows how the interactions between real estate agents and buyers make or break neighborhood reputations and construct neighborhoods by price. Employing revealing ethnographic and quantitative housing data, Besbris outlines precisely how social influences come together during the sales process. In Upsold, we get a deep dive into the role that the interactions with sales agents play in buyers’ decision-making and how neighborhoods are differentiated, valorized, and deemed to be worthy of a certain price.
Author: Max Besbris
Publisher: University of Chicago Press
ISBN: 022672140X
Category : Social Science
Languages : en
Pages : 228
Get Book Here
Book Description
What do you want for yourself in the next five, ten years? Do your plans involve marriage, kids, a new job? These are the questions a real estate agent might ask in an attempt to unearth information they can employ to complete a sale, which as Upsold shows, often results in upselling. In this book, sociologist Max Besbris shows how agents successfully upsell, inducing buyers to spend more than their initially stated price ceilings. His research reveals how face-to-face interactions influence buyers’ ideas about which neighborhoods are desirable and which are less-worthy investments and how these preferences ultimately contribute to neighborhood inequality. ? Stratification defines cities in the contemporary United States. In an era marked by increasing income segregation, one of the main sources of this inequality is housing prices. A crucial part of wealth inequality, housing prices are also directly linked to the uneven distribution of resources across neighborhoods and to racial and ethnic segregation. Upsold shows how the interactions between real estate agents and buyers make or break neighborhood reputations and construct neighborhoods by price. Employing revealing ethnographic and quantitative housing data, Besbris outlines precisely how social influences come together during the sales process. In Upsold, we get a deep dive into the role that the interactions with sales agents play in buyers’ decision-making and how neighborhoods are differentiated, valorized, and deemed to be worthy of a certain price.
Author: David S. Harrison
Publisher: Archway Publishing
ISBN: 1665767073
Category : Business & Economics
Languages : en
Pages : 152
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Book Description
CARE for your Clients offers a three-step approach to providing clients with an exceptional experience, so you can boost your brand. Great client experience is delivered by people who believe in what they’re doing. Brand convergence – the ability to align the corporate brand and personal brands of employees – is one way to instill loyalty in clients. But client experience must be created in a thoughtful and consistent manner. CARE provides guidelines for employees to create small, consistent, and positive actions through communication, attention, responsiveness, and excellence. Get answers to questions such as: How do you differentiate your business from the competition? What specific steps will convert clients into loyal fans? How do you build and reinforce your brand through customer service? Based on the author’s experience in various marketing, sales, and client account management leadership roles in a large engineering and construction company, this guide highlights how to think about customer service in new ways to enrich the client experience.
Author: John Henshaw
Publisher: Seaforth Publishing
ISBN: 1526774836
Category : History
Languages : en
Pages : 449
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Book Description
“A very interesting book tracing the development and service of . . . one of the iconic destroyers of the Second World War.” —Australian Naval Institute In this book John Henshaw takes the reader through all the developmental stages of the V & W Class with a detailed history of the step-by-step lessons that were learned, not all of which were fortuitous. In one package the Royal Navy finally acquired a hull that possessed not just good sea-keeping capability but one that was able to carry heavier armament without any adverse effects. Range and speed were commensurate with their size while the superfiring guns, fore and aft, could be deployed in all weathers for a four-gun broadside. The V & W design set the trend for all destroyer design for the next two decades and, indeed, the basic layout of destroyers stayed the same long beyond that. The formula of a raised foredeck and superfiring guns fore and aft continued in the Royal Navy until the Battle Class of 1944 and in the United States Navy until the Fletcher Class of 1943. That the V & Ws served on through World War II in various forms is a testament to the soundness of the basic concept, their adaptability and strength. The V stood for Venerable, because they certainly proved that, and W for Watershed, because they were truly a turning point in destroyer design. This book, which will appeal both to naval historians and modelmakers, brings together under one cover a narrative that is comprehensive in its scope, well researched and elegantly supported with detailed line drawings and selected photographs for the period 1890–1945.
Author:
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 502
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Book Description
Author: Dan Driscoll
Publisher: Lulu.com
ISBN: 1684711916
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Author Dan Driscoll's passion has always been business with a focus on sales, which-in his opinion-determines success or failure in business. But when sales becomes your life, it can sometimes shift from an enjoyable living to one filled with anxiety and pressure. The Sales Burnout Survival Guide is designed to help you feel good about selling again. So much of life is work, and very few people understand what makes work rewarding. Dan has taken wisdom he has gained in the last twenty years of his sales experience and condensed it into an easy-to-ready manual. Sales knowledge is essential in all professions in today's ever-changing world, but it can be fun and rewarding as well. Dan can teach you the skills you need for sales in this new social environment. This guide to building a successful and positive career in sales demonstrates how gaining a few simple, learnable skills can protect your income and transform your work life.
Author: David Bockino
Publisher: U of Nebraska Press
ISBN: 1496239350
Category :
Languages : en
Pages : 287
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Book Description
Author: Guy R. Powell
Publisher: Lulu.com
ISBN: 1483489191
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
Author: United States. Bureau of Mines
Publisher:
ISBN:
Category : Mineral industries
Languages : en
Pages : 568
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Book Description
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 622
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Book Description
Author: Katy Franklin
Publisher: iUniverse
ISBN: 1450227872
Category : Fiction
Languages : en
Pages : 281
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Book Description
Anyone who has ever been a server will tell you that waiting tables has its highs and lows. But waiting tables at a New York City Times Square tourist trap has its extreme highs and lows. "Hi, How Are You?" chronicles one young woman's point of view as she moves to the Big Apple and secures her dream job...as a waitress. Join Katy as she makes friends and enemies, meets outrageous, demanding and sometimes inappropriate customers and even enters into the ultimate taboo relationship...with her boss. "Hi, How Are You?" is an insightful, delectable and ultimately, humorous foray into the restaurant industry's crazy world.
