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Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Mark Weiner
Publisher: John Wiley & Sons
ISBN: 0787985996
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Author: Mohan Subramaniam
Publisher: MIT Press
ISBN: 0262046997
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Author: Jane A. G. Kise
Publisher: Corwin Press
ISBN: 1483340368
Category : Education
Languages : en
Pages : 289
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Book Description
Move from entrenched differences to common goals! All too often, education initiatives collapse because leaders fail to learn from the concerns of those charged with implementation. Acclaimed education coach Jane Kise demonstrates how polarity thinking—a powerful approach to bridging differences—can help organizations shift from conflict to collaboration. Readers will find: Ways to recognize polarities, map the positive and negative aspects, and channel energy wasted on disagreement toward a greater common purpose Tools for introducing and working with polarities Polarity mapping to help leaders improve processes for leading change and creating buy-in Ways to use polarity with students as a framework for higher-level thinking
Author: Dan Roberts
Publisher: John Wiley & Sons
ISBN: 1118044509
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Timely guidance for transforming IT into a strategic business partner Today's leaders are expected to reduce costs, increase productivity, drive innovation and help the business identify and pursue new business opportunities. Successful IT leaders will be the ones that become strategic business partners and decision influencers in their organizations. Unleashing the Power of IT describes in actionable detail, the new mindset, core skill set, and interpersonal tool set that are necessary for IT leaders to thrive in today's increasingly complex challenging business environment. Provides tangible, hard-hitting, real-world strategies, techniques and approaches that will immediately transform your IT workforce and culture Includes Top Ten lists of tips and techniques, proven frameworks and practical guidance to help you launch and sustain your IT culture change and professional development initiatives Addresses how to build a client-focused IT culture; move your organization from order takers to trusted business partners, market IT's value, lead change with confidence, manage projects and vendor relationships A special feature of this book includes a chapter profiling several world-class organizations that have implemented the principles in this book. Learn about the culture change challenges they overcame and benefit from their best practices and successes.
Author: Marc Prensky
Publisher: Teachers College Press
ISBN: 0807774944
Category : Education
Languages : en
Pages : 145
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Book Description
In his most visionary book, internationally renowned educator Marc Prensky presents a compelling alternative to how and what we teach our children. Drawing on emerging world trends, he elaborates a comprehensive vision for K–12 education that includes new goals, new means, a new curriculum, a new kind of teaching, and a new use of technology. “Marc Prensky—one of the smartest people working in educational reform today—offers us a lucid, inspiring, optimistic, doable, and crucial blueprint for how we can build a future with the schools children desperately need in our modern, high-risk, highly complex, fast-changing, and imperiled world.” —James Paul Gee, Mary Lou Fulton Presidential Professor of Literacy Studies, Regents’ Professor, Arizona State University “Marc Prensky was always ahead of his time. Education to better their world continues this trend in spades. This book is a goldmine and a powerful wakeup call that the future is already here—in pockets right now but a harbinger of what is rapidly emerging. Read the book and make yourself part of the future today. As we are finding in our own work, students are agents of change—in pedagogy, in learning environments, and of society itself. Exciting possibilities await!” —Michael Fullan, Professor Emeritus, OISE/University of Toronto “Marc Prensky’s answer to the question ‘What is the purpose of education?’—that education should now empower youth to improve their communities and the world—would unleash the energy, creativity, and compassion of students and teachers in ways we have never imagined. We need the better world Prensky envisions and we need it now.” —Milton Chen, The George Lucas Educational Foundation “Prensky offers perhaps the most compelling case and model yet articulated by anyone for today’s globally-empowered children. A must-read book for all educators and anyone who cares about education.” —James Tracey, Head of School, Rocky Hill School, RI “Wow. As a takeaway it is good—very good.” —John Seeley Brown “A great book. Filled with ‘food for thought’, common sense, provocative ideas and fun to read.” —Nieves Segovia, Presidenta, Institucion Educativa SEK (SEK International Schools)
Author: Gretchen M. Spreitzer
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
The authors provide a guide to enhancing empowerment in an organisation through five basic disciplines. The assessment should help the individual managers understand their mindset and behaviours that might be inconsistent with the notion of empowerment. The other disciplines assist in the areas of openness and teamwork, a clear vision and challenges, discipline and control, and support and security. Specific strategies and tools are included in each chapter to help put the principles of the five disciplines into practice.
Author: Dan McDonnell
Publisher: CRC Press
ISBN: 1466588632
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Recent improvements at Enterride‘s Trail Rider Memphis Operation bought Pete Grant, the Trail Rider Plant Manager, and his team a little more time, but Pete knew much more was needed to save the plant. They needed a breakthrough, a true game changer. Then someone told Pete about a process called 3P that could lead to unprecedented improvement when
Author: Daniel G. Amen, M.D.
Publisher: Harmony
ISBN: 0307888967
Category : Health & Fitness
Languages : en
Pages : 418
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Book Description
From one of the world's leading experts on how the brain works, a step-by-step, practical program for women to achieve greater health, energy, and lasting happiness by harnessing the power of the female brain. For the first time, bestselling author and brain expert Dr. Daniel G. Amen offers insight on the unique characteristics and needs of the female brain and a practical, prescriptive program targeted specifically for women to help them thrive. In this breakthrough guide based on research from his clinical practice, Dr. Amen addresses the issues women ask about the most including fertility, pregnancy, menopause, weight, stress, anxiety, insomnia, and relationships.
Author: Jack Colwell
Publisher: Taylor & Francis
ISBN: 1040083382
Category : Law
Languages : en
Pages : 164
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Book Description
Every day, police officers face challenges ranging from petty annoyances to the risk of death in the line of duty. Coupled with these difficulties is, in some cases, lack of community respect for the officers despite the dangers these men and women confront while protecting the public. Exploring issues of courage, integrity, leadership, and charact
Author: Keith Kelsen
Publisher: CRC Press
ISBN: 1136023860
Category : Language Arts & Disciplines
Languages : en
Pages : 255
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Book Description
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
