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Author: Mike Moser
Publisher: ESENSI
ISBN: 9789790157897
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
"In United We Brand, Moser unveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The "Brand Roadmap" puts insights and strategies once available only through top-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur."--BOOK JACKET.
Author: Mike Moser
Publisher: ESENSI
ISBN: 9789790157897
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
"In United We Brand, Moser unveils a hands-on tool he has developed over the course of two decades of branding experience with organizations ranging from brand giants like Reebok and Dell Computers to fledgling startups to nonprofit firms. The "Brand Roadmap" puts insights and strategies once available only through top-flight consulting and advertising agencies in the hands of every executive, small business owner, and entrepreneur."--BOOK JACKET.
Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 1422163571
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Stewart Brand
Publisher: Penguin
ISBN: 1101562641
Category : Architecture
Languages : en
Pages : 252
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Book Description
Buildings have often been studies whole in space, but never before have they been studied whole in time. How Buildings Learn is a masterful new synthesis that proposes that buildings adapt best when constantly refined and reshaped by their occupants, and that architects can mature from being artists of space to becoming artists of time. From the connected farmhouses of New England to I.M. Pei's Media Lab, from "satisficing" to "form follows funding," from the evolution of bungalows to the invention of Santa Fe Style, from Low Road military surplus buildings to a High Road English classic like Chatsworth—this is a far-ranging survey of unexplored essential territory. More than any other human artifacts, buildings improve with time—if they're allowed to. How Buildings Learn shows how to work with time rather than against it.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Stewart Brand
Publisher: Basic Books
ISBN: 0786722924
Category : Philosophy
Languages : en
Pages : 210
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Book Description
Using the designing and building of the Clock of the Long Now as a framework, this is a book about the practical use of long time perspective: how to get it, how to use it, how to keep it in and out of sight. Here are the central questions it inspires: How do we make long-term thinking automatic and common instead of difficult and rare? Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
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Publisher:
ISBN:
Category : Encyclopedias and dictionaries
Languages : en
Pages : 554
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Book Description
An encyclopedia designed especially to meet the needs of elementary, junior high, and senior high school students.
Author: Thich Nhat Hanh
Publisher: Parallax Press
ISBN: 1935209434
Category : Religion
Languages : en
Pages : 257
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Book Description
Based on four retreats that Zen Master Thich Nhat Hanh led specifically for people of color, this book is for people of all colors, backgrounds, and experiences who have ever felt excluded or alienated, or anyone concerned with issues of social justice. Although Together We Are One is based on teachings given to Buddhist practitioners of color, readers of all backgrounds and walks of life will find it an inspirational and practical guide. In chapters focusing on honoring our ancestors, developing understanding and compassion, and seeing the world in terms of interbeing, Nhat Hanh shows how meditation and the practice of looking deeply can help create a sense of wholeness and connectedness with others. Chapters are interspersed with mindfulness practice exercises and the personal stories of skilled writers, such as Larry Ward (author of Love’s Garden), Sr. Chan Khong (author of Learning True Love), and Rev. Hilda Ryumon Gutierrez Baldoquin (editor of Dharma Color and Culture), about their discovery of a spiritual path, their experience of finding balance, overcoming obstacles in an unpredictable world, and maintaining and sharing insights. Together We Are One is a valuable addition to the unique expression of Buddhism in the West. As in all his writings, Thich Nhat Hanh does not suggest we replace traditional beliefs and customs with Buddhism, but rather emphasizes that a mindful approach to daily life and interactions can help overcome misperception and separation so that we might honor and transcend our differences. Nhat Hanh’s primary focus highlights the basic how-to’s of Buddhist practice, such as mindful walking and eating, the practice of Looking Deeply, and a never before published multicultural version of the Touching the Earth Ceremony, making them accessible possibilities for a better everyday life. A companion movie to the book, featuring Thich Nhat Hanh's retreat, can be found at www.colorsofcompassionmovie.com
Author: United Cigar-Whelan Stores Corporation
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 384
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Book Description
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ISBN:
Category :
Languages : en
Pages : 172
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Book Description
