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Author: Janet Conradi
Publisher: Lars Müller Publishers
ISBN: 9783037781845
Category : Architecture
Languages : en
Pages : 0
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Book Description
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today. Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms. The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
Author: Janet Conradi
Publisher: Lars Müller Publishers
ISBN: 9783037781845
Category : Architecture
Languages : en
Pages : 0
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Book Description
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today. Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms. The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
Author: Paul Shaw
Publisher: National Geographic Books
ISBN: 026201548X
Category : Design
Languages : en
Pages : 0
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Book Description
How New York City subways signage evolved from a “visual mess” to a uniform system with Helvetica triumphant. For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos. The process didn't go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren't there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn't happen that way—that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn't until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images—photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself.
Author: Jesse Reed
Publisher: Thames Hudson
ISBN: 9780692586532
Category : Corporate image
Languages : en
Pages : 220
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Book Description
The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Author: Emiliano Ponzi
Publisher: Museum of Modern Art
ISBN: 9781633450257
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
Both a love letter to New York City and an introduction to graphic design, this is the story of how the designer Massimo Vignelli tackled the problem of creating a subway map that could be understood by all New Yorkers as well as out-of-towners. Filled with depictions of trains, subway stations, and the New York City skyline, the book follows Vignelli around the city as he tries to understand the system in order to translate it into a map. The book is produced in collaboration with the New York Transit Museum and features a section of historical and archival images and photographs. A groundbreaking work of information design, the subway map designed by Vignelli is an iconic work used by over a billion people every year. The Museum of Modern Art acquired the original 1972 diagram in 2004.
Author: Massimo Vignelli
Publisher: Rizzoli International Publications
ISBN:
Category : Design
Languages : en
Pages : 100
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Book Description
Author: Kim Förster
Publisher: transcript Verlag
ISBN: 3839465184
Category : Architecture
Languages : en
Pages : 585
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Book Description
»Building Institution« chronicles the expansion of architecture as a profession and discipline in the postmodern era. Kim Förster traces the compelling history of the Institute for Architecture and Urban Studies, which was active in New York from 1967 to 1985. Drawing on extensive archival research and oral histories, he constructs a collective biography that details the Institute's diverse roles and the dynamic interplay between research and design, education, culture, and publishing. By exploring the transformation of cultural production into a practice as well as the culturalization and global postmodernization of architecture, the volume contributes significantly to the institutional history of architecture.
Author: Massimo Vignelli
Publisher: Lars Müller Publishers
ISBN: 9783037782255
Category : Commercial art
Languages : en
Pages : 0
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Book Description
An important manual for young designers from Italian modernist Massimo Vignelli The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
Author: Amanda Gluibizzi
Publisher: Anthem Press
ISBN: 1785276662
Category : Art
Languages : en
Pages : 258
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Book Description
Art and Design in 1960s New York explores the mutual influence between fine art and graphic design in New York City during the long decade of the 1960s. Beginning with advertising's "creative revolution" and its relationship to pop artists, the book traces design and art's developing interest in responses to civic problems such as the proliferation of billboards, navigation through the city's streets and subways, and issues of deteriorating infrastructure. The strategies exploited by these artists and designers resulted in similar approaches to visual imagery and shared techniques for thinking about and responding to the city in which they lived.
Author: Jan Conradi
Publisher:
ISBN: 9781939125088
Category : Designers
Languages : en
Pages : 0
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Book Description
Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis nuanced approach to cleaning up an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide.
Author: Massimo Vignelli
Publisher: Images Publishing
ISBN: 9781864701760
Category : Art
Languages : en
Pages : 198
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Book Description
This superbly presented volume is a treasure trove of the thoughts of internationally acclaimed designers Lella and Massimo Vignelli. For the past ten years, Massimo Vignelli has taught a summer course at the School of Design and Architecture at Harvard on subjects that were initially alphabatized for convienence, but now
