Understanding Interactive Network Branding in SME Firms PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Understanding Interactive Network Branding in SME Firms PDF full book. Access full book title Understanding Interactive Network Branding in SME Firms by Jan-Åke Törnroos. Download full books in PDF and EPUB format.
Author: Jan-Åke Törnroos
Publisher: Emerald Group Publishing
ISBN: 1789739772
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Author: Jan-Åke Törnroos
Publisher: Emerald Group Publishing
ISBN: 1789739772
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Author: Jan-Åke Törnroos
Publisher: Emerald Group Publishing
ISBN: 1789739799
Category : Business & Economics
Languages : en
Pages : 195
Get Book Here
Book Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Author: Markovic, Stefan
Publisher: Edward Elgar Publishing
ISBN: 1789908353
Category : Business & Economics
Languages : en
Pages : 589
Get Book Here
Book Description
Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.
Author: Maria Ivanova-Gongne
Publisher: Taylor & Francis
ISBN: 1040051197
Category : Business & Economics
Languages : en
Pages : 219
Get Book Here
Book Description
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Author: Stefan Markovic
Publisher: Taylor & Francis
ISBN: 1000935825
Category : Business & Economics
Languages : en
Pages : 295
Get Book Here
Book Description
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
Author: Nikolina Koporcic
Publisher: Emerald Group Publishing
ISBN: 178756276X
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Author: Roman Egger
Publisher: Springer
ISBN: 3642540899
Category : Business & Economics
Languages : en
Pages : 478
Get Book Here
Book Description
This book examines the concepts of open innovation, crowdsourcing and co-creation from a holistic point of view and analyzes them considering their suitability to the tourism industry. Methods, theories and models are discussed and examined regarding their practical applicability in tourism. The book illustrates the theoretical mechanisms and principles of Open Innovation, Crowdsourcing and Co-creation with case studies and best practices examples. In addition to the scientific target group, the book is a useful resource for managers of the entire tourism industry. First, the book presents the theoretical fundamentals and concepts in 11 specific chapters. This basis is then enriched by three parts with case studies, focusing on information, creation and provision respectively. Finally in a concluding part the editors sum up the book and give an outlook on the implications, learnings and future perspectives of open innovation, crowdsourcing and collaborative consumption in the tourism industry.
Author: James C. Anderson
Publisher: Prentice Hall
ISBN: 9780136000884
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Author:
Publisher: Bookboon
ISBN: 8776819922
Category :
Languages : en
Pages : 61
Get Book Here
Book Description
Author: Christian Schuh
Publisher: Springer Science & Business Media
ISBN: 1461422213
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
The approach used on a given spend item should largely depend on the balance between supply power and demand power. That is the logic behind the bestselling Purchasing Chessboard®, used by hundreds of corporations worldwide to reduce costs and increase value with suppliers. The 64 squares in the Purchasing Chessboard provide a rich reservoir of methods that can be applied either individually or combined. And because many of these methods are not customarily used by procurement, the Purchasing Chessboard is also the perfect tool for helping buyers to think and act outside the box and find new solutions. A well-proven concept that works across all industries and all categories in any given situation, it is little wonder that business leaders and procurement professionals alike are excited by, and enjoy strategizing around, the Purchasing Chessboard. This second edition of The Purchasing Chessboard addresses the new realities of a highly volatile economic environment and describes the many—sometimes surprising—ways in which the Purchasing Chessboard is being used in today's business world. Yet despite all of the great achievements of procurement executives and their teams, they do not always receive the recognition they deserve. In response, the authors have developed and outlined within the book an unequivocal approach to measure procurement’s impact on a company’s performance—Return on Supply Management Assets (ROSMA®).
