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Author: Heidi Schultz
Publisher:
ISBN: 9780984875610
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.
Author: Heidi Schultz
Publisher:
ISBN: 9780984875610
Category : Business & Economics
Languages : en
Pages : 324
Get Book
Book Description
A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.
Author: Ma Huateng
Publisher: Springer Nature
ISBN: 9813360054
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
This book points out that “Internet” is the means, and the digital economy is the result. Therefore, the development of digital economy will inevitably have a profound impact on traditional enterprises and Internet enterprises and become the main way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and reveals the current development of digital economy, how to improve the foundation of digital construction, and the strategies for accelerating digital transformation of various industries, the problems that need to be solved in the development of digital economy and the huge role it will play in promoting society. The book provides a clear blueprint for the government and enterprises to understand and formulate policies and development strategies in the era of digital economy.
Author: Ms.Longmei Zhang
Publisher: International Monetary Fund
ISBN: 1484389700
Category : Business & Economics
Languages : en
Pages : 24
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Book Description
China’s digital economy has expanded rapidly in recent years. While average digitalization of the economy remains lower than in advanced economies, digitalization is already high in certain regions and sectors, in particular e-commerce and fintech, and costal regions. Such transformation has boosted productivity growth, with varying impact on employment across sectors. Going forward, digitalization will continue to reshape the Chinese economy by improving efficiency, softening though not reversing, the downward trend of potential growth as the economy matures. The government should play a vital role in maximizing the benefits of digitalization while minimizing related risks, such as potential labor disruption, privacy infringement, emerging oligopolies, and financial risks.
Author: Xiaolong Li
Publisher: Springer Nature
ISBN: 9811685274
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China. Additionally, it’s on the first try to apply bibliometric method to business environment literature review. The main contents of this book contain the research on the connotation and evaluation indicator system of digital business environment, and a series of excellent practices in improving the business environment in China in the aspects of digital infrastructure construction, digital market order, digital security, digital government application, digital literacy and innovation, etc. The expected readers are scholars who study business environment-related topics, groups interested in digital business environment, businessmen and officials. The most significant features of this book lie in its novel topics and detailed cases, which can help readers to have a more comprehensive and in-depth understanding of China's digital business environment construction.
Author: Martin Woesler
Publisher:
ISBN: 9781682021569
Category :
Languages : en
Pages : 336
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Book Description
With contributions from mainland China, Singapore, India, the United States, and Europe.Part I Proactive and Reactive Stances towards the Internet -Internet in China and Southeast Asia1. The Internet and Civil Society in China and Southeast Asia. Shanthi Kalathil, pp. 31-462. Telecom Taxonomy: How are the One Party States of East Asia Controlling the Political Impact of the Internet? Nina Hachigian, pp. 47-80Part II Social and Economical Impacts3. Digital Divide and E-Learning - Chances and Problems in China's Approach. Junhua Zhang, pp. 81-1084. The Reality and Potential of Online Trading in China. Haifeng Huang / Ren Ma / Lin Jian / John Liang, pp. 109-1205. Internet Use in China - A Comparative Analysis. Guo Liang / Bu Wei, pp. 121-144Part III Globalization and the Clash of Civilizations6. Accession to the WTO and the Development of China's Digital Media. Xupei Sun, pp. 145-1647. The Internet Transforms China into an "Open Society". Martin Woesler, pp. 165-187Part IV Nation-Building and Information Warfare8. Assessing China ́s Efforts in Constructing an e-government. Peter Lovelock / John Ure, pp. 187-2119. Is the "wolf" coming? - An empirical study on cultural in-formation spread on Chinese websites. Peng Lan, 212-23010. Technology, Markets and Nation-Building in Chinese Cyber-space. Christopher R. Hughes, pp. 231-246.11. Between Rhetoric and Reality - A Critical Examination of the Theories and Praxis of Information Warfare in China in the Light of Post-Iraq War 2003. Junhua Zhang, pp. 247-270.Part V Governance and Information Policy12. Development of E-government in China - Present Status, Problems, and Future. Xinjiao Tan, pp. 271-294.13. Internet Censorship Focus: 'Human Rights not found' in the Chinese Web. Martin Woesler, pp. 295-325Index etc.
Author: George S. Yip
Publisher: MIT Press
ISBN: 0262534754
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
Author: Ian Jukes
Publisher: Corwin Press
ISBN: 1452239444
Category : Education
Languages : en
Pages : 165
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Book Description
An innovative look at reshaping the educational experiences of 21st-century learners! Inspiring thoughtful discussion that leads to change, this reader-friendly resource examines how the new digital landscape is transforming teaching and learning in an environment of standards, accountability, and high-stakes testing and why informed leadership is so critical. The authors present powerful strategies and compelling viewpoints, underscore the necessity of developing relevant classroom experiences, and discuss: Attributes common among digital learners The concepts of neuroplasticity and the hyperlinked mind An educational approach that supports traditional literacy skills alongside 21st-century fluencies Evaluation methods that encompass how digital generation students process new information
Author: Michael Stanat
Publisher:
ISBN: 9781931907255
Category : Generation Y
Languages : en
Pages : 0
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Book Description
Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
Author: Guobin Yang
Publisher: Columbia University Press
ISBN: 0231513143
Category : Technology & Engineering
Languages : en
Pages : 488
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Book Description
Since the mid-1990s, the Internet has revolutionized popular expression in China, enabling users to organize, protest, and influence public opinion in unprecedented ways. Guobin Yang's pioneering study maps an innovative range of contentious forms and practices linked to Chinese cyberspace, delineating a nuanced and dynamic image of the Chinese Internet as an arena for creativity, community, conflict, and control. Like many other contemporary protest forms in China and the world, Yang argues, Chinese online activism derives its methods and vitality from multiple and intersecting forces, and state efforts to constrain it have only led to more creative acts of subversion. Transnationalism and the tradition of protest in China's incipient civil society provide cultural and social resources to online activism. Even Internet businesses have encouraged contentious activities, generating an unusual synergy between commerce and activism. Yang's book weaves these strands together to create a vivid story of immense social change, indicating a new era of informational politics.
Author: Jessica Lichy
Publisher: Cambridge Scholars Publishing
ISBN: 1527577953
Category : Computers
Languages : en
Pages : 120
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Book Description
Based on a selection of scholarly investigations undertaken during the past decade, this book provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by digital disruption and the post-pandemic conditions. It highlights a number of key factors that have shaped (and continue to do so) the business world and society as a whole. The focus here is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both national and corporate) and ‘generation belonging’. This knowledge is necessary for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.
