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Author: Martin Fishbein
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Psychology
Languages : en
Pages : 600
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Book Description
Author: Martin Fishbein
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Psychology
Languages : en
Pages : 600
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Book Description
Author: Brandt W. Pryor
Publisher: IAP
ISBN: 1648026168
Category : Education
Languages : en
Pages : 195
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Book Description
This book is a step-by-step guide for correctly applying Fishbein and Ajzen’s theories which together form “ . . the dominant conceptual framework for predicting, explaining, and changing human social behavior” (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior. This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author’s applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples. The author has 30 years’ experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author’s dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory. Praise for Understanding Beliefs, Attitude, and Behavior: "This book is invaluable for anyone interested in understanding, evaluating, and changing behaviors I in education. It presents the theories of reasoned action and planned behavior in clear and precise terms. It provides educational researchers and evaluators with the tools they need to pursue an understanding and assessment of attitudes, beliefs, and behaviors." David Fetterman, President and CEO Fetterman & Associates San Jose, CA "Although student and teacher attitudes are an area of intensive study in STEM and other educational fields, many studies lack a rigorous theoretical approach. Pryor's new book offers a lucid account of the theory of reasoned action and its application to studies of attitudes, intentions, and behaviors in educational settings. The ideas have transformed my own approach to studying the impact of our STEM interventions on pre-service teacher attitudes and their future intentions for their own classroom. I think this volume is a 'must-read' or STEM education researchers and practitioners." Sharon Locke, Director Center for STEM Research, Education, and Outreach Southern Illinois University Edwardsville "Educators are often concerned with the beliefs, attitudes, and behavior of students, teachers, administrators, school board members, policy makers, or even voters. However, most educational researchers, are not trained in attitude theory and measurement. This book is written expressly for these evaluators and researchers to help them properly measure, understand, and influence attitudes. The book guides one, step by step, through Fishbein and Ajzen’s theory. With a focus on practitioners, it has many examples and figures to help people understand this theory and apply it to their work." Joe O'Reilly, Director Decision Center for Educational Excellence Arizona State University
Author: Brandt W. Pryor
Publisher:
ISBN: 9781648026157
Category : Attitude (Psychology)
Languages : en
Pages : 204
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Book Description
This book is a step-by-step guide for correctly applying Fishbein and Ajzen's theories which together form " . . the dominant conceptual framework for predicting, explaining, and changing human social behavior" (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior. This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the author's applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples. The author has 30 years' experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The author's dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 214
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Book Description
Author: Samuel Salzborn
Publisher: Springer Science & Business Media
ISBN: 3531188984
Category : Social Science
Languages : en
Pages : 351
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Book Description
The volume addresses major features in empirical social research from methodological and theoretical perspectives. Prominent researchers discuss central problems in empirical social research in a theory-driven way from political science, sociological or social-psychological points of view. These contributions focus on a renewed discussion of foundations together with innovative and open research questions or interdisciplinary research perspectives.
Author: Richard E. Petty
Publisher: Psychology Press
ISBN: 1317782364
Category : Psychology
Languages : en
Pages : 531
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Book Description
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Author: Adriana G. Consorte-McCrea
Publisher: CRC Press
ISBN: 1466512601
Category : Nature
Languages : en
Pages : 344
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Book Description
Wolves are controversial figures worldwide and much effort has focused on how to conserve them while addressing public concerns. With its solitary habits and fruit-eating diet, the endangered maned wolf roams the South American grasslands and swamps, playing a vital part in maintaining biodiversity hotspots. Compared to the grey wolf, little is known about its relationship with local people and the environment and the reasons for its decline, making research about this unique species an urgent concern. Ecology and Conservation of the Maned Wolf: Multidisciplinary Perspectives gathers the work of leading researchers from diverse disciplines and countries, covering up-to-date research on the biology, ecology, and conservation of the maned wolf. It presents innovative insights that can benefit conservation strategies and offers perspectives for the future of the species. The book is divided into three parts. Part I explains the general issues concerning the maned wolf: population viability, the relationship between maned wolves and people, and the management of captive maned wolves. It also reviews current aspects of species biology, including conservation genetics, feeding ecology, social structure and reproduction, and conservation medicine. Part II contains case studies that present knowledge gathered from conservation programs and field research in all countries where the species is currently found—Brazil, Uruguay, Argentina, Bolivia, and Paraguay. Part III offers perspectives from diverse fields of research, exploring the challenges and opportunities connecting maned wolf conservation efforts with those of its habitat and of other endangered species. This includes education and communication tools, the application of human dimensions research to maned wolf conservation, ethnoconservation perspectives, and the ecological and socioeconomic challenges to the conservation of the cerrado habitat.
Author: Daryl J. Bem
Publisher:
ISBN: 9780818589065
Category : Attitude (Psychology)
Languages : en
Pages : 132
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Book Description
Divides man's beliefs and attitudes into four human activities: thinking, feeling, behaving, and interacting with others.
Author: Dolores Albarracin
Publisher: Routledge
ISBN: 1351712403
Category : Business & Economics
Languages : en
Pages : 664
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Book Description
Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People’s own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People’s belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.
Author: Richard E Petty
Publisher: Routledge
ISBN: 0429970706
Category : Social Science
Languages : en
Pages : 336
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Book Description
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
