UNcommon Marketing Techniques PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download UNcommon Marketing Techniques PDF full book. Access full book title UNcommon Marketing Techniques by Jeffrey Dobkin. Download full books in PDF and EPUB format.
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
ISBN: 0964287935
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
ISBN: 0964287935
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more.
Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266
Get Book Here
Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Author: Geoffrey Colon
Publisher: AMACOM
ISBN: 0814437400
Category : Business & Economics
Languages : en
Pages : 268
Get Book Here
Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Donny Susilo
Publisher: Donny Susilo
ISBN:
Category : Business & Economics
Languages : en
Pages : 157
Get Book Here
Book Description
In order to win market competition, businesses absolutely need to be innovative. Innovation is not only about the product or service but also the way we market it. This book is written through continuous brainstorming, observation, research, and discussion with the expectation that it can help you find unique marketing ideas for your business. There are totally 777 unique marketing ideas that are applicable to 70 different kinds of businesses across many industries. The ideas are updated with the development of technology and recent trends in marketing worldwide. This is to ensure that readers can find unique marketing ideas that work this year. This is the best marketing book that can help the brainstorming process of students, entrepreneurs, professionals, and consultants formulate a suitable marketing strategy for their businesses.
Author: Jay Baer
Publisher: Penguin
ISBN: 0525537287
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author: Gary W. Randazzo
Publisher: Business Expert Press
ISBN: 1606499610
Category : Business & Economics
Languages : en
Pages : 154
Get Book Here
Book Description
What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Author: Ehsan Zarei
Publisher: Lulu.com
ISBN: 1291728457
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
Did You Waste A Lot Of Time & Money On Nonsense Marketing ? Are You Looking For An Easy To Follow And Understand Marketing Book Look Inside This Book, Read The Free Preview To Find Out What It Is All About If You Love Your Business Spend A Few Hours Only Read This Book, And See How It Will Take Your Entire Business To A New Level. THIS BOOK COMES WITH MONEY A BACK GUARANTEE, That's How Confident We Are About It, So What Are You Waiting For Give It Try There Is Nothing To Lose. This Book Is Published By DMA4U, Publisher Of More Than 75 Marketing Related Books Visit www.dma4u.co.uk/marketing-books For More Info
Author: Jeffrey Dobkin
Publisher: Danielle Adams Publishing
ISBN: 0964287927
Category : Business & Economics
Languages : en
Pages : 419
Get Book Here
Book Description
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
Author: Justin Michie
Publisher: Street Smart Internet Market
ISBN: 1424319633
Category : Electronic commerce
Languages : en
Pages : 317
Get Book Here
Book Description
Author: Marty Neumeier
Publisher: Pearson Education
ISBN: 0132798123
Category : Computers
Languages : en
Pages : 171
Get Book Here
Book Description
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
