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Author: Dominik Imseng
Publisher: Troubador Publishing Ltd
ISBN: 1785893173
Category : Transportation
Languages : en
Pages : 144
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Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: Dominik Imseng
Publisher: Troubador Publishing Ltd
ISBN: 1785893173
Category : Transportation
Languages : en
Pages : 144
Get Book Here
Book Description
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author: Casey Watson
Publisher: HarperCollins UK
ISBN: 0007595107
Category : Biography & Autobiography
Languages : en
Pages : 238
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Book Description
Rejected by her mother and excluded by her school, Flip is a little girl desperate to be loved.
Author: Liz Nugent
Publisher: Penguin Group
ISBN: 9780241979730
Category : Fiction
Languages : en
Pages : 0
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Book Description
Cordelia Waldron has been living on the Côte d'Azur for ten years, posing as an English heiress. Now her money is gone and her luck is running out. Desperate to escape her grotty flat and grim reality, Cordelia spends a decadent night at the Negresco. But surrounded by the young, beautiful and privileged she feels her age and her poverty. As dawn breaks she stumbles home through the back streets. Even before she opens her door she can hear the flies buzzing. It hasn't taken long for the corpse in her bedroom to commence decomposing ... Liz Nugent's novel is the dark, twisted and shocking story of what takes Cordelia from an island childhood in Ireland to ruin in Nice.
Author: E. M. Crane
Publisher: Laurel Leaf
ISBN: 0440240344
Category : Juvenile Fiction
Languages : en
Pages : 290
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Book Description
When sixteen-year-old Andrea Anderson begins caring for a sick neighbor's dog, she learns a lot about life, death, pottery, friendship, hope, and love.
Author: J. C. Hulsey
Publisher:
ISBN: 9781511414401
Category :
Languages : en
Pages : 28
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Book Description
Author: William J. Lederer
Publisher: W. W. Norton & Company
ISBN: 9780393318678
Category : Fiction
Languages : en
Pages : 294
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Book Description
The ineffectual Ambassador is just one of the handicaps facing the Americans as Southeast Asia becomes increasingly involved with Communism.
Author: Laura Jarratt
Publisher: Hardie Grant Egmont
ISBN: 1742738257
Category : Juvenile Fiction
Languages : en
Pages : 385
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Book Description
Ugly people don’t have feelings. They don’t notice if you stare at them in the street. They’re not like real people. Or that’s what I used to think. When I was younger. Before I learned. After a car crash, Jenna is left permanently scarred. She struggles to rebuild her life, but every stare in the street makes her want to retreat further from the world. Until she meets Ryan. Ryan is also an outsider. When he arrives in town his mother tells him this time it will be different. He doesn’t believe her. Until he meets Jenna. As Ryan and Jenna grow closer, the aftermath of the crash continues to splinter the community. And then a body is found...Skin Deep is a fang-free romance for readers who are allergic to the paranormal.
Author: Stacy Malkan
Publisher: New Society Publishers
ISBN: 0865715742
Category : Health & Fitness
Languages : en
Pages : 193
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Book Description
Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.
Author: Karol Griffin
Publisher: Houghton Mifflin
ISBN:
Category : Art
Languages : en
Pages : 312
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Book Description
The memoirs of a western woman recount the upbringing that instilled in her a mythical belief about outlaws, her discovery of an outlaw fringe society in Wyoming, and her experiences as a full-time tattoo artist.
Author: Thomas Hahn
Publisher: Medieval Institute Publications
ISBN: 1580444660
Category : Literary Collections
Languages : en
Pages : 456
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Book Description
This volume is the first affordable, modern collection of all eleven of the known Middle English Gawain tales, and aims to make these texts accessible to a wider, contemporary audience. These poems-The Wedding of Sir Gawain and Dame Ragnelle, Sir Gawain and the Carle of Carlisle, The Avowyng of Arthur, The Awyntrs off Arthur, The Knightly Tale of Gologras and Gawain, The Greene Knight, The Turke and Sir Gawain, The Marriage of Sir Gawain, The Carle of Carlisle, The Jeaste of Sir Gawain, and King Arthur and King Cornwall-are united by their common concern with the theme of chivalry. Sir Gawain was by far the most popular of Arthur's knights in medieval England, and the verses collected here offer a window not only into English views on Gawain but also attitudes towards the knightly ideal and chivalry. Incorporating glosses and introductions for each text as well as an extensive glossary, this edition is excellent for students of Middle English romance.
