Typographic Universe

Typographic Universe PDF Author: Steven Heller
Publisher: National Geographic Books
ISBN: 0500241457
Category : Antiques & Collectibles
Languages : en
Pages : 0

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Book Description
A celebration of the world of letters found or created in unexpected places: natural, artificial, and urban alike Even non-graphic designers know that type is everywhere: fonts and typefaces fill everything we consume or inhabit. They communicate, inform, sell, explain . . . and yet finding serendipitous letterforms in the least likely locations can also excite and inspire. Once experienced, it is impossible not to see letters in anything from forests to housing projects, from leaves to brickwork. The eye becomes accustomed to seeing a world built of letters. Unlike most books on typography that present the “best” and most refined examples, the object here is to reveal the "lost" or "unseen" typographies in nature and our cities. From machine-made and sculptural forms to flora and fauna, from the fading ghost types on buildings from a pre-digital age to the subterranean forms found beneath our urban centers, from crowd-sourced creations to the popular vernacular, there is a universe of letterforms all around us.

The Typographic Medium

The Typographic Medium PDF Author: Kate Brideau
Publisher: MIT Press
ISBN: 0262365626
Category : Design
Languages : en
Pages : 299

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Book Description
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

The Education of a Typographer

The Education of a Typographer PDF Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581159684
Category : Design
Languages : en
Pages : 380

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Book Description
Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.

The Gutenberg Galaxy

The Gutenberg Galaxy PDF Author: Marshall McLuhan
Publisher: University of Toronto Press
ISBN: 9780802060419
Category : Social Science
Languages : en
Pages : 306

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Book Description
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

Type Matters

Type Matters PDF Author: Christopher Scott Wyatt
Publisher: Parlor Press LLC
ISBN: 1602359784
Category : Design
Languages : en
Pages : 413

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Book Description
Pending

Typography: a Very Short Introduction

Typography: a Very Short Introduction PDF Author: Paul Luna
Publisher: Oxford University Press, USA
ISBN: 0199211299
Category : Art
Languages : en
Pages : 176

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Book Description
Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Higher-Order Perl

Higher-Order Perl PDF Author: Mark Jason Dominus
Publisher: Elsevier
ISBN: 0080478344
Category : Computers
Languages : en
Pages : 601

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Book Description
Most Perl programmers were originally trained as C and Unix programmers, so the Perl programs that they write bear a strong resemblance to C programs. However, Perl incorporates many features that have their roots in other languages such as Lisp. These advanced features are not well understood and are rarely used by most Perl programmers, but they are very powerful. They can automate tasks in everyday programming that are difficult to solve in any other way. One of the most powerful of these techniques is writing functions that manufacture or modify other functions. For example, instead of writing ten similar functions, a programmer can write a general pattern or framework that can then create the functions as needed according to the pattern. For several years Mark Jason Dominus has worked to apply functional programming techniques to Perl. Now Mark brings these flexible programming methods that he has successfully taught in numerous tutorials and training sessions to a wider audience. * Introduces powerful programming methods new to most Perl programmers that were previously the domain of computer scientists* Gradually builds up confidence by describing techniques of progressive sophistication* Shows how to improve everyday programs and includes numerous engaging code examples to illustrate the methods

Revival Type

Revival Type PDF Author: Paul Shaw
Publisher: Yale University Press
ISBN: 0300219296
Category : Design
Languages : en
Pages : 257

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Book Description
An illuminating account of the design inspirations and technical transformations that have shaped the digital typefaces of the 21st century In this fascinating tour through typographic history, Paul Shaw provides a visually rich exploration of digital type revival. Many typefaces from the pre-digital past have been reinvented for use on computers and mobile devices, while other new font designs are revivals of letterforms, drawn from inscriptions, calligraphic manuals, posters, and book jackets. Revival Type deftly introduces these fonts, many of which are widely used, and engagingly tells their stories. Examples include translations of letterforms not previously used as type, direct revivals of metal and wood typefaces, and looser interpretations of older fonts. Among these are variations on classic designs by John Baskerville, Giambattista Bodoni, William Caslon, Firmin Didot, Claude Garamont, Robert Granjon, and Nicolas Jenson, as well as typefaces inspired by less familiar designers, including Richard Austin, Philippe Grandjean, and Eudald Pradell. Updates and revisions of 20th-century classics such as Palatino, Meridien, DIN, Metro, and Neue Haas Grotesk (Helvetica) are also discussed. Handsomely illustrated with annotated examples, archival material depicting classic designs, and full character sets of modern typefaces, Revival Type is an essential introduction for designers and design enthusiasts into the process of reinterpreting historical type.

Human-Computer Interaction. Design Practice in Contemporary Societies

Human-Computer Interaction. Design Practice in Contemporary Societies PDF Author: Masaaki Kurosu
Publisher: Springer
ISBN: 3030226360
Category : Computers
Languages : en
Pages : 544

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Book Description
The 3 volume-set LNCS 11566, 11567 + 11568 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 21st International Conference on Human-Computer Interaction, HCII 2019, which took place in Orlando, Florida, USA, in July 2019. A total of 1274 papers and 209 posters have been accepted for publication in the HCII 2019 proceedings from a total of 5029 submissions. The 125 papers included in this HCI 2019 proceedings were organized in topical sections as follows: Part I: design and evaluation methods and tools; redefining the human in HCI; emotional design, Kansei and aesthetics in HCI; and narrative, storytelling, discourse and dialogue. Part II: mobile interaction; facial expressions and emotions recognition; eye-gaze, gesture and motion-based interaction; and interaction in virtual and augmented reality. Part III: design for social challenges; design for culture and entertainment; design for intelligent urban environments; and design and evaluation case studies.

Type Tells Tales

Type Tells Tales PDF Author: Steven Heller
Publisher:
ISBN: 9780500420577
Category : Graphic arts
Languages : en
Pages : 0

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Book Description
Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks - that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire's calligram 'Il pleut' or Kurt Schwitters' children's picture book The Scarecrow, or in Concrete Poetry, Futurist 'Words in Freedom' or Dadaist collage. Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand's 'ROARRRRR'. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information.