Author: Adrian Frutiger
Publisher:
ISBN:
Category : Signs and symbols
Languages : de
Pages : 162

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Book Description

Author: Adrian Frutiger
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 372

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Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

Author: David Crow
Publisher: AVA Publishing
ISBN: 2940373361
Category : Art
Languages : en
Pages : 195

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Book Description
Left to Right: The cultural shift from words to pictures is an in-depth study of the influence digital technology has had on the way we communicate, and the increasingly visual nature of our culture.

Author: Keith Houston
Publisher: W. W. Norton & Company
ISBN: 0393064425
Category : Design
Languages : en
Pages : 353

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Book Description
Revealing the secret history of punctuation, this tour of two thousand years of the written word, from ancient Greece to the Internet, explores the parallel histories of language and typography throughout the world and across time.

Author: Rudolf Koch
Publisher: Courier Corporation
ISBN: 0486153908
Category : Art
Languages : en
Pages : 114

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Book Description
Famed German type designer renders 493 classified and documented illustrations divided into 14 categories, including general signs, Christian signs, astronomical signs, the four elements, house and holding marks, runes, and more.

Author: Neil Macmillan
Publisher: Yale University Press
ISBN: 9780300111514
Category : Design
Languages : en
Pages : 218

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Book Description
Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET

Author: Steven Bateman
Publisher: Laurence King Publishing
ISBN: 9781780671840
Category : Design
Languages : en
Pages : 0

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Book Description
Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

Author: Genevieve von Petzinger
Publisher: Simon and Schuster
ISBN: 1476785503
Category : Art
Languages : en
Pages : 320

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Book Description
"Archaeologist Genevieve von Petzinger looks past the horses, bison, ibex, and faceless humans in the ancient paintings and instead focuses on the abstract geometric images that accompany them. She offers her research on the terse symbols that appear more often than any other kinds of figures--signs that have never really been studied or explained until now"--

Author: Rob Carter
Publisher: John Wiley & Sons
ISBN: 1119312566
Category : Architecture
Languages : en
Pages : 373

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Book Description
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Author: Oscar Levin
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534970748
Category :
Languages : en
Pages : 342

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Book Description
This gentle introduction to discrete mathematics is written for first and second year math majors, especially those who intend to teach. The text began as a set of lecture notes for the discrete mathematics course at the University of Northern Colorado. This course serves both as an introduction to topics in discrete math and as the "introduction to proof" course for math majors. The course is usually taught with a large amount of student inquiry, and this text is written to help facilitate this. Four main topics are covered: counting, sequences, logic, and graph theory. Along the way proofs are introduced, including proofs by contradiction, proofs by induction, and combinatorial proofs. The book contains over 360 exercises, including 230 with solutions and 130 more involved problems suitable for homework. There are also Investigate! activities throughout the text to support active, inquiry based learning. While there are many fine discrete math textbooks available, this text has the following advantages: It is written to be used in an inquiry rich course. It is written to be used in a course for future math teachers. It is open source, with low cost print editions and free electronic editions.