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Author: Chris Rumford
Publisher: Routledge
ISBN: 1317980808
Category : Sports & Recreation
Languages : en
Pages : 303
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Book Description
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale. The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game. This book was originally published as a special issue of Sport in Society.
Author: Chris Rumford
Publisher: Routledge
ISBN: 1317980808
Category : Sports & Recreation
Languages : en
Pages : 303
Get Book Here
Book Description
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale. The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game. This book was originally published as a special issue of Sport in Society.
Author: Tim Wigmore
Publisher: Birlinn Ltd
ISBN: 1788851889
Category : Sports & Recreation
Languages : en
Pages : 351
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Book Description
WISDEN BOOK OF THE YEAR 2020 Winner of The Telegraph Sports Book Awards 2020 Heartaches Cricket Book of the Year 'Fascinating . . . essential reading' – Scyld Berry 'A fascinating book, essential for anyone who wishes to understand cricket's new age' – Alex Massie, Wisden Cricketers' Almanack 'An invaluable guide' – Mike Atherton, The Times 'excellent . . . both breezily engaging, and full of the format's latest, best and nerdiest thinking' – Gideon Haigh, The Australian 'The century's most original cricket book . . . An absorbing ride . . . some of their revelations come with the startling force of unexpected thunder on a still night' – Suresh Menon, editor Wisden India Almanack Cricket 2.0 is the multi award-winning story of how an old, traditional game was revolutionised by a new format: Twenty20 cricket. The winner of the Wisden Almanack Book of the Year award, the Telegraph Sports Book Awards' Cricket Book of the Year and selected as one of The Cricketer's greatest cricket books of all time, Cricket 2.0 is an essential read both for Test and T20 cricket lovers alike, and all those interested in modern sport. Using exclusive interviews with over 80 leading players and coaches – including Jos Buttler, Ricky Ponting, Kieron Pollard, Eoin Morgan, Brendon McCullum and Rashid Khan – Tim Wigmore and Freddie Wilde chronicle this revolution with insight, forensic analysis and story-telling verve. In the process, they reveal how cricket has been transformed, both on and off the field. Told with vivid clarity and insight, this is the extraordinary and previously misunderstood story of Twenty20, how it is reshaping the sport – and what the future of cricket will look like. Readers will never watch a T20 game in quite the same way again. "For people that love cricket it's really important to read it," said Miles Jupp. "I found it extraordinary."
Author: Chris Rumford
Publisher: Routledge
ISBN: 1317980816
Category : Sports & Recreation
Languages : en
Pages : 154
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Book Description
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale. The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game. This book was originally published as a special issue of Sport in Society.
Author: Balasubramanian Mahadevan
Publisher: Notion Press
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 175
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Book Description
The T20 World Cup is the apex Tournament of individuals, Twenty 20 cricket; gives supreme matches with outstanding nationalities adjudged in top order against corresponding countries to crown an eventual winner for best Global Twin20. This e-book provides an exhaustive review of the T20 World Cup tournaments since its inception in 2007. Remember the most spectacular and exciting games from the previous 5 versions of the T20 World Cup. Learn about some critical strategic decisions and sport-altering performances by superstar players such as MS Dhoni, Virat Kohli, and Chris Gayle. Lee, etc., that influenced results in these contests. Find out roughly the tales of unlikely successes and surprising victories that have turned the T20 World Cup into an engaging competition. The e-book stresses the alarmingly quick pace of T20 cricket development and how teams have devised methods or even sports plans to play well in a fast and frenetic medium. This book gives detailed statistics and facts, participants, pics of observations on expertise, and appreciation of T20 cricket’s most prestigious event. Get equipped for the electrifying motion of T20 cricket's highest tournament - the World Cup. This book chronicles the adventure of the T20 World Cup from its starting place in 2007 to the current World Cup. Relieve the sensational performances of superstars like Gayle, Kohli, Afridi, and Watson, who've lit up the World Cup over the years. Learn the revolutionary batting strategies, outstanding bowling strategies, and sharp fielding approaches that make T20 cricket an extreme, competitive spectacle. Get insights into the matches that have defined World Cup records, from India's exciting ultimate-over victory in the 2007 very last in opposition to Pakistan to Carlos Brathwaite's four consecutive sixes within the 2016 final to clinch it for the West Indies. With targeted overviews, statistics of every event edition, participant profiles, and beautiful visuals, this book vividly captures the exhilaration and power that makes the T20 World Cup a fan-favored event. Whether you're a passionate supporter or an avid pupil of the game, that is a useful connection with T20 cricket's greatest occasion. Blink and you'll miss it. T20 cricket is the sport's hard-hitting, adrenaline-pumping format that packs all the drama of a nail-biting ODI finale into just 120 balls. With risky shots, high-octane action, and dizzying momentum swings, it's cricket's closest cousin to a rock concert. The T20 World Cup is where the best T20 talents collide for national glory. It's where aficionados from Colombo to Canberra unite in frenzied excitement as the world's top six hitters light up the stage. Where underdog tales and fallen giants abound as the globe's emerging forces attempt to conquer the establishment. Where tactical innovations - mystery spinners to surprise bowling changes - enter battle on the sport's most prominent platform.
Author: Maria Hopwood
Publisher: Routledge
ISBN: 1136435522
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.
Author: Vijay Lokapally
Publisher: Bloomsbury Publishing
ISBN: 9356407851
Category : Sports & Recreation
Languages : en
Pages : 261
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Book Description
Virat Kohli, the undisputed monarch of the cricket world today, is no stranger to loss. His biggest support both on and off the field-his father Prem Kohli-succumbed to a cerebral stroke when Virat was only 18 years old. In a fitting tribute that would've made his father proud, Virat returned to the field to continue an innings just a few hours after his father passed away. In Driven, Vijay Lokapally recounts happier times in the journey of Virat's rapid rise to international stardom-an account punctuated with little-known stories from fellow players, coaches, and intimates. Virat is already the recipient of countless accolades including the Arjuna Award, the Padma Shri, India's highest sporting honour-Major Dhyan Chand Khel Ratna, the title of BCCI's 'International Cricketer of the Year' as well as the ICC's 'ODI Cricketer of the Decade'. But for him, it's not about the fame or the money, or the roar of the crowds. Few know of his altruistic nature and his dedication to numerous charities for underprivileged children. What has not escaped the public eye though, is how this wizard of the willow wears his heavy mantle with such insouciant ease. In this revised and updated World Cup edition, readers can now delve deeper into Virat Kohli's cricketing journey with two new chapters, including one dedicated to his performance in the World Cups. Additionally, this edition features new images that offer a visual insight into his career, and an entertaining statistics section that provides fascinating cricketing statistics and records.
Author: Michael Clarke
Publisher: Macmillan Publishers Aus.
ISBN: 1925483819
Category : Biography & Autobiography
Languages : en
Pages :
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Book Description
He was the greatest batsman of his generation and, as captain, possessed the sharpest tactical mind in the game. Bursting onto the scene in 2004 with a Test century on debut, Michael Clarke was Australian cricket's golden boy. And the batting prodigy they nicknamed 'Pup' certainly fulfilled his destiny in a stellar 11-year international career of 115 Tests, 8643 runs and 28 centuries. Clarke's rollercoaster four-year reign as Test captain was marked as much by bravery as brilliance - a 5-0 whitewash of England in 2013-14, the 2015 World Cup triumph, and a ten-hour unbeaten 161, batting with a broken shoulder to lead Australia back to the #1 world ranking in 2014. Yet Michael Clarke also sparked fiercer debate than any other Australian sports star. For a decade his personal life, career fortunes and controversies - real or imagined - were splashed across front pages and scrutinised. Was he simply a hard-working, western suburbs kid living every Aussie boy's dream? Or a 21st century cricketer mired in all the trappings of celebrity? In the echo chamber of social media, the truth about Michael Clarke was warped, then lost. Clarke's enigma deepened but he kept his mouth shut and his dignity intact, knowing the chance to tell his extraordinary story would finally come. And now it has. My Story is the real Michael Clarke, standing up and speaking out for the first time. Bucking the conventions of traditional biography to go hard at the big issues, Clarke speaks fearlessly and poignantly about the scandals, rumours and explosive moments of his life; revealing the amazing truths, private pain and personal triumphs that no one realised. It's the incredible story of a remarkable Australian you never really knew. Until now.
Author: Harish Maiya
Publisher: CreateSpace
ISBN: 1451577966
Category : Biography & Autobiography
Languages : en
Pages : 96
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Book Description
Dr. Vijay Mallya is not your typical everyday CEO. He has made it to the Forbes billionaires' list many number of times but he doesn't care if he is on the list or not because he doesn't want to be categorized as a ruthless moneymaker. He not only lives like The King of Good Times but he is working overtime to persuade others to live the high life too. Once upon a time, his critics called him the playboy of the east for his glamorous lifestyle but slowly and steadily Dr. Mallya has earned the respect of his detractors. After the launch of Kingfisher Airlines in 2005, he was chosen as the Indian Businessman of the year. The Indian government honored him with the Outstanding Business Leader Award and ETNow selected Dr. Mallya as one of the three big movers and shakers of the first decade of 21st century corporate India. After his father's untimely death, Dr. Mallya became the CEO of a hundred million dollar UB Group and grew it into a multi-billion dollar global empire. He is a genius of a businessman who is the ultimate brand ambassador of his company UB Group. He sets himself high goals and works round the clock to achieve them. His out-of-the-box thinking and business strategies have revolutionized the way brand equity could be grown by businesses in the country. He is a supreme human being and so his business rivals and political rivals are usually surprised by Dr. Mallya's magnanimity. As a politician, Dr. Mallya has been trying really hard to change the Indian political landscape. He is a brand marketing genius but for him, superior customer service always comes first. He goes to extreme lengths to make sure customers are satisfied by his products and services. Dr. Mallya is also a sports fanatic. He owns the Force India Formula One team and has been an instrumental figure in bringing the Formula One Grand Prix championship race to India. He also owns the Indian Premier League cricket team called the Royal Challengers and is very much involved in making a successful championship run for the team. He is also the man who has changed horse racing in India from a gambling den to a classy entertainment venue. For all the critics who downplayed Dr. Mallya's success and bashed his playboy image, it is not surprising that he is having the last laugh. Dr. Mallya and his future generations are set to carry on the Mallya legacy successfully. Long live the King of Good Times.
Author: Vidya Subramanian
Publisher: Oxford University Press
ISBN: 0192865129
Category :
Languages : en
Pages : 161
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Book Description
This book studies how Cricket has evolved in a post liberal India and how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.
Author: Adam Karg
Publisher: Routledge
ISBN: 1000551202
Category : Sports & Recreation
Languages : en
Pages : 319
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Book Description
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
