Author: John Simmons
Publisher: A&C Black
ISBN: 1408105969
Category : Language Arts & Disciplines
Languages : en
Pages : 242
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Book Description
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 328
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Book Description
Author: Ross Gay
Publisher: University of Pittsburgh Press
ISBN: 0822980401
Category : Poetry
Languages : en
Pages : 109
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Book Description
Catalog of Unabashed Gratitude is a sustained meditation on that which goes away—loved ones, the seasons, the earth as we know it—that tries to find solace in the processes of the garden and the orchard. That is, this is a book that studies the wisdom of the garden and orchard, those places where all—death, sorrow, loss—is converted into what might, with patience, nourish us.
Author:
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Category :
Languages : en
Pages : 438
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Book Description
Author: Muriel Rukeyser
Publisher:
ISBN: 9781946684219
Category : History
Languages : en
Pages : 0
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Book Description
Written in response to the Hawk's Nest Tunnel disaster of 1931 in Gauley Bridge, West Virginia, The Book of the Dead is an important part of West Virginia's cultural heritage and a powerful account of one of the worst industrial catastrophes in American history. The poems collected here investigate the roots of a tragedy that killed hundreds of workers, most of them African American. They are a rare engagement with the overlap between race and environment in Appalachia. Published for the first time alongside photographs by Nancy Naumburg, who accompanied Rukeyser to Gauley Bridge in 1936, this edition of The Book of the Dead includes an introduction by Catherine Venable Moore, whose writing on the topic has been anthologized in Best American Essays.
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Category : Authors
Languages : en
Pages : 376
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Book Description
Author: Colum McCann
Publisher: Random House
ISBN: 0812996739
Category : Fiction
Languages : en
Pages : 181
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Book Description
NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY CHICAGO TRIBUNE AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • NPR • Los Angeles Times • The Boston Globe • The Seattle Times • The Independent In such acclaimed novels as Let the Great World Spin and TransAtlantic, National Book Award–winning author Colum McCann has transfixed readers with his precision, tenderness, and authority. Now, in his first collection of short fiction in more than a decade, McCann charts the territory of chance, and the profound and intimate consequences of even our smallest moments. “As it was, it was like being set down in the best of poems, carried into a cold landscape, blindfolded, turned around, unblindfolded, forced, then, to invent new ways of seeing.” In the exuberant title novella, a retired judge reflects on his life’s work, unaware as he goes about his daily routines that this particular morning will be his last. In “Sh’khol,” a mother spending Christmas alone with her son confronts the unthinkable when he disappears while swimming off the coast near their home in Ireland. In “Treaty,” an elderly nun catches a snippet of a news report in which it is revealed that the man who once kidnapped and brutalized her is alive, masquerading as an agent of peace. And in “What Time Is It Now, Where You Are?” a writer constructs a story about a Marine in Afghanistan calling home on New Year’s Eve. Deeply personal, subtly subversive, at times harrowing, and indeed funny, yet also full of comfort, Thirteen Ways of Looking is a striking achievement. With unsurpassed empathy for his characters and their inner lives, Colum McCann forges from their stories a profound tribute to our search for meaning and grace. The collection is a rumination on the power of storytelling in a world where language and memory can sometimes falter, but in the end do not fail us, and a contemplation of the healing power of literature. Praise for Thirteen Ways of Looking “Extraordinary . . . incandescent.”—Chicago Tribune “The irreducible mystery of human experience ties this small collection together, and in each of these stories McCann explores that theme in some strikingly effective ways. . . . [The first story] is as fascinating as it is poignant. . . . [The second] captures the mundane and mysterious aspects of shaping characters from the gray clay of words, placing them in realistic settings and breathing life into their lungs. . . . That he makes the story so emotionally compelling is a sign of his genius. . . . The most remarkable [piece] is Sh’khol. . . . Caught in the rushing currents of this drama, you know you’re reading a little masterpiece.”—The Washington Post “McCann is a writer of power and subtlety and beauty. . . . The powerful title story loiters in the mind long after you’ve read it.”—Sarah Lyall, The New York Times “[McCann] unspools complex and unforgettable stories in this, his first collection in more than a decade.”—The Boston Globe “McCann is a passionate writer whose impulse is always toward a generous understanding of his diverse characters.”—The Wall Street Journal “Powerful, profound, and deeply empathetic, McCann’s beautifully wrought writing in Thirteen Ways of Looking glides off the page.”—BuzzFeed “McCann weaves the magic that made Let the Great World Spin so acclaimed.”—The Huffington Post
Author: Tomos Roberts (Tomfoolery)
Publisher: HarperCollins
ISBN: 0063066386
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Selected by Today as a book "to ease kids’ anxiety about coronavirus.” We all need hope. Humans have an extraordinary capacity to battle through adversity, but only if they have something to cling onto: a belief or hope that maybe, one day, things will be better. This idea sparked The Great Realization. Sharing the truths we may find hard to tell but also celebrating the things—from simple acts of kindness and finding joy in everyday activities, to the creativity within us all—that have brought us together during lockdown, it gives us hope in this time of global crisis. Written for his younger brother and sister in response to the Covid-19 pandemic, Tomos Roberts’s heartfelt poem is as timely as it is timeless. Its message of hope and resilience, of rebirth and renewal, has captured the hearts of children and adults all over the globe—and the glimpse it offers of a fairer, kinder, more sustainable world continues to inspire thousands every day. With Tomos Roberts’s heartfelt poem and beautiful illustrations by award-winning artist Nomoco, The Great Realization is a profound work, at once striking and reassuring, reminding readers young and old that in the face of adversity there are still dreams to be dreamt and kindnesses to be shared and hope. There is still hope. We now call it The Great Realization and, yes, since then there have been many. But that’s the story of how it started . . . and why hindsight’s 2020.
Author:
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ISBN:
Category : Animal industry
Languages : en
Pages : 528
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Book Description
Author: Emily Elsen
Publisher: Grand Central Life & Style
ISBN: 1455575984
Category : Cooking
Languages : en
Pages : 348
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Book Description
From the proprietors of the renowned Brooklyn shop and cafe comes the ultimate pie-baking book for a new generation of bakers. Melissa and Emily Elsen, the twenty-something sisters who are proprietors of the wildly popular Brooklyn pie shop and cafe Four & Twenty Blackbirds, have put together a pie-baking book that's anything but humble. This stunning collection features more than 60 delectable pie recipes organized by season, with unique and mouthwatering creations such as Salted Caramel Apple, Green Chili Chocolate, Black Currant Lemon Chiffon, and Salty Honey. There is also a detailed and informative techniques section. Lavishly designed, Four & Twenty Blackbirds Pie Book contains 90 full-color photographs by Gentl & Hyers, two of the most sought-after food photographers working today. With its new and creative recipes, this may not be you mother's cookbook, but it's sure to be one that every baker from novice to pro will turn to again and again.
