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Author: Scott Levy
Publisher: Entrepreneur Press
ISBN: 1599185156
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
"Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"--
Author: Scott Levy
Publisher: Entrepreneur Press
ISBN: 1599185156
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
"Business owners learn how to tactfully share, or bare, their brand to create attraction and incite consumer action"--
Author: Scott Levy
Publisher: Entrepreneur Press
ISBN: 1613082479
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.
Author: Harlan Cohen
Publisher: Sourcebooks, Inc.
ISBN: 1492613347
Category : Education
Languages : en
Pages : 561
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Book Description
For 10 years (and counting), The Naked Roommate has been the #1 go-to guide for your very best college experience! From sharing a bathroom with 40 strangers to sharing lecture notes, The Naked Roommate is your behind-the-scenes look at EVERYTHING you need to know about college (but never knew you needed to know). This essential, fully updated edition is packed with real-life advice on everything from making friends to managing stress. Hilarious, outrageous, and telling stories from students on over 100 college campuses cover the basics, and then some, including topics on College Living •Dorm dos, don'ts, and dramas •Lying, noisy, nasty roommates Finding People, Places, & Patience •Social network dos and don'ts •Friend today, gone tomorrow Classes •To go or not to go? •How to get an A, C, or F Dating •17 kinds of college hookups •Long distance = BIG concerns The Party Scene •The punch in the "fruit punch" •Sex, drugs, and safety first Money •Grants, loans, and loose change •Credit cards and campus jobs In college, there's a surprise around every corner. Luckily, The Naked Roommate has you covered!
Author:
Publisher: eBooks
ISBN:
Category :
Languages : en
Pages : 28
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Book Description
Author: Jen Su
Publisher: Jonathan Ball Publishers
ISBN: 0620658584
Category : Reference
Languages : en
Pages : 295
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Book Description
Jen Su was told that she would 'never make it as a Chinese-American in the South African broadcasting industry'. Today, this TV and radio presenter is one of the most celebrated personalities on the social landscape with an incredibly strong personal brand built on reputation, trust, strength of character, and social networking. From Z to A-Lister - How To Build Your Personal Brand is an essential guide to developing and cultivating your unique persona by playing on your strengths and singular qualities. Jen Su takes you through the South African social scene, and shares the secrets that saw her go from Z to A in six different countries around the world. Her tips on Asian graces, social networking and finding the style that is best for you, mixed in with anecdotes of the twists and turns in her personal life, will be an inspiration to anyone who is aspiring to build and cultivate their personal brand and reputation.
Author: Omise'eke Natasha Tinsley
Publisher: University of Texas Press
ISBN: 1477317724
Category : Music
Languages : en
Pages :
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Book Description
Making headlines when it was launched in 2015, Omise’eke Natasha Tinsley’s undergraduate course “Beyoncé Feminism, Rihanna Womanism” has inspired students from all walks of life. In Finding Beyoncé, Tinsley now takes her rich observations beyond the classroom, using the blockbuster album and video Lemonade as a soundtrack for vital next-millennium narratives. Woven with candid observations about her life as a feminist scholar of African studies and a cisgender femme married to a trans spouse, Tinsley’s “Femme-onade” mixtape explores myriad facets of black women’s sexuality and gender. Turning to Beyoncé’s “Don’t Hurt Yourself,” Tinsley assesses black feminist critiques of marriage and then considers the models of motherhood offered in “Daddy Lessons,” interspersing these passages with memories from Tinsley’s multiracial family history. Her chapters on nontraditional bonds culminate in a discussion of contemporary LGBT politics through the lens of the internet-breaking video “Formation,” underscoring why Beyoncé’s black femme-inism isn’t only for ciswomen. From pleasure politics and the struggle for black women’s reproductive justice to the subtext of blues and country music traditions, the landscape in this tour is populated by activists and artists (including Loretta Lynn) and infused with vibrant interpretations of Queen Bey’s provocative, peerless imagery and lyrics. In the tradition of Roxanne Gay’s Bad Feminist and Jill Lepore’s bestselling cultural histories, Finding Beyoncé is the work of a daring intellectual who is poised to spark a new conversation about freedom and identity in America.
Author: Nick Bilton
Publisher: Penguin
ISBN: 1101605235
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613083025
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Author: Craig Rozniecki
Publisher: Lulu.com
ISBN: 1257846485
Category :
Languages : en
Pages : 294
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Book Description
Author: Sonnet L'Abbe
Publisher: McClelland & Stewart
ISBN: 0771073097
Category : Poetry
Languages : en
Pages : 194
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Book Description
Bronwen Wallace Memorial Award-winning poet Sonnet L'Abbé returns with her third collection, in which a mixed-race woman decomposes her inheritance of Shakespeare by breaking open the sonnet and inventing an entirely new poetic form. DOROTHY LIVESAY POETRY PRIZE FINALIST RAYMOND SOUSTER AWARD FINALIST How can poetry grapple with how some cultures assume the place of others? How can English-speaking writers use the English language to challenge the legacy of colonial literary values? In Sonnet's Shakespeare, one young, half-dougla (mixed South Asian and Black) poet tries to use "the master's tools" on the Bard's "house," attempting to dismantle his monumental place in her pysche and in the poetic canon. In a defiant act of literary patricide and a feat of painstaking poetic labour, Sonnet L'Abbé works with the pages of Shakespeare's sonnets as a space she will inhabit, as a place of power she will occupy. Letter by letter, she sits her own language down into the white spaces of Shakespeare's poems, until she overwhelms the original text and effectively erases Shakespeare's voice by subsuming his words into hers. In each of the 154 dense new poems of Sonnet's Shakespeare sits one "aggrocultured" Shakespearean sonnet--displaced, spoken over, but never entirely silenced. L'Abbé invented the process of Sonnet's Shakespeare to find a way to sing from a body that knows both oppression and privilege. She uses the procedural techniques of Oulipian constraint and erasure poetries to harness the raw energies of her hyperconfessional, trauma-forged lyric voice. This is an artist's magnum opus and mixed-race girlboy's diary; the voice of a settler on stolen Indigenous territories, a sexual assault survivor, a lover of Sylvia Plath and Public Enemy. Touching on such themes as gender identity, pop music, nationhood, video games, and the search for interracial love, this book is a poetic achievement of undeniable scope and significance.
