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Author: David J. Bland
Publisher: John Wiley & Sons
ISBN: 1119551412
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author: David J. Bland
Publisher: John Wiley & Sons
ISBN: 1119551412
Category : Business & Economics
Languages : en
Pages : 369
Get Book
Book Description
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author: Miriam Salpeter
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 385
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Book Description
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Author: Jules Pieri
Publisher: McGraw Hill Professional
ISBN: 1260135861
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This step-by-step DIY guide shows today’s entrepreneurs how to create and launch new products, package and market them to consumers, and build a thriving business. Thanks to high-speed Internet, game-changing technology, and innovative new platforms, individuals with vision and heart can go from idea to marketplace on a shoestring budget. In How We Make Stuff Now, Jules Pieri—cofounder and CEO of The Grommet, a product launch platform that helps innovative products reach a community of millions—takes readers through the entire consumer product creation process, showing how individual Makers, inventors, and entrepreneurs have utilized technology, the Maker Movement, and perseverance to turn ideas for innovative consumer goods into thriving businesses, breaking the rules of traditional retailing in the process. Jules details what goes into each of the steps they take: ideation, education, research, design and documentation, prototyping, funding, manufacturing, packaging, marketing, distribution, logistics, payments, customer service, financial and inventory management, and growth. Using case studies of successful startups, she reveals how entrepreneurs overcome obstacles, solve challenges, and rise above them to deliver innovations. If you’re an aspiring entrepreneur, Maker, or inventor, the first crucial step in your journey to turning your ideas into products that build thriving businesses is learning How We Make Stuff Now.
Author: Francis Tay
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814677159
Category : Self-Help
Languages : en
Pages : 313
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Book Description
The essence of this book is about turning a good business idea into a great business. The former does not always lead to the latter. Turning Good Ideas Into Great Businesses is the amalgamation of more than two decades of the author’s business experiences, gleaned from starting companies as well as working with companies of various sizes, as an investor and mentor. Whether you are thinking about starting a business, taking the first steps, already running your own business, managing a company, or simply interested in investing in a business, this comprehensive guide provides you with a structured way to study a business from a fresh perspective. The SPARK model is presented, simple and cutting through the clutter to present what really matters in today’s businesses. Each letter of SPARK represents an important milestone in the journey that takes a good idea and turns it into a great business.
Author: Raphael H. Cohen
Publisher: Dog Ear Publishing
ISBN: 1457507447
Category :
Languages : en
Pages : 260
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Book Description
This book finally gives innovators an alternative to the painful writing of business plans. Not only an alternative but also a more effective, faster and easier way to convince investors and decision-makers: the Opportunity Case is a more user-friendly way of analyzing and presenting a project, which has been quickly adopted by many multinational corporations, public sector organizations as well as start-ups. It also addresses a central problem in existing businesses: many people have good ideas but very few of these innovations are actually implemented. The content of this book proposes the first practical process that has been demonstrated to boost innovation by up to 56%. "Winning Opportunities" presents the IpOp Model that outlines in a very concrete and down-to-earth way, the core process of innovation that successful entrepreneurs and intrapreneurs use, even unconsciously. The model acts as a simple hands-on guide for innovators who want to increase their chances of success. This structured and user-friendly roadmap helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing. To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso's strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first time in print one can read about the strategy that shaped the fascinating success story of Nespresso, a $3 billion business with double-digit annual growth. Both Nespresso and the IpOp Model were developed in Switzerland, which was recently ranked No. 1 in innovation worldwide. Besides helping start-up initiators, the IpOp Model, as best practice for innovation, improves and complements the existing selection of innovation processes used by large organizations (staged gate, six sigma, etc.). Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. The author, Prof. Raphael H Cohen took advantage of his 30+ years' experience as serial entrepreneur, active CEO and business angel to write this book to encapsulate some of the key messages he has been teaching in top business schools and corporate environments since 2001. He is a keynote speaker and an expert in both professional agility and "weapons of mass innovation." Besides his responsibility as academic director of MBA programs, he provides executive education, mentoring, consulting and management services for senior executives, bankers, directors and entrepreneurs. He serves on the board of directors of several companies, including a Swiss bank, and is a regular contributor to several business publications. He obtained his Ph.D. in Economics in 1982
Author: Editors: Nina Muncherji
Publisher: Excel Books India
ISBN: 9788174467027
Category : Business planning
Languages : en
Pages : 632
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Book Description
In Indian context.
Author: William R. Cobb
Publisher: AuthorHouse
ISBN: 1468587854
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they don't have access to accurate information about the entrepreneurial process. This book is a "word map" for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.
Author: Tom Eisenmann
Publisher: Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: David Dunne
Publisher:
ISBN: 9781696212687
Category :
Languages : en
Pages : 122
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Book Description
Turning Great Ideas into Great Companies is an easy-to-read guide for business owners of any size in any industry. It is intended to help raise awareness and understanding of four components critical to success-product, sales, customer, and marketing-and to help with a simple self-assessment of a company's health in these areas. If you are an entrepreneur just getting started, this book can help you develop your business around your great idea. If you are the owner of an established business who may be feeling the exhilaration and anxiety of accelerating growth, this book can help you break through to the next plateau. If your established business has stalled or is listing in heavy seas, this book can help you right the ship. Bill Bierds and David Dunne know that transforming good ideas into successful businesses is not easy. (Each year, a half million companies go out of business-some 30,000 via filing for bankruptcy-and nearly half a million new ones take their places.) Bill is a 30-year information technology veteran and entrepreneur from Citigroup, IBM, Solace, and BCC Group. These companies have provided him with multiple opportunities to experience the detailed challenges associated with great ideas and what makes them succeed or fail. David has also spent the last 30 years leading business transformations, mergers, and acquisitions centered around technology. His experiences serving as a Chief Data and Analytics Officer, venture capitalist, and entrepreneur have given him a clear understanding of the key metrics and data that a business must have to thrive. Bill and David have written this book to share what they've learned to help businesses such as yours succeed.
Author: Economic and Social Research Council (Great Britain)
Publisher:
ISBN: 9780862262327
Category : Management
Languages : en
Pages : 23
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Book Description
