Turn Browsers Into Buyers PDF Download
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Author: Michele Howe
Publisher: Turn Browsers Into Buyers
ISBN: 9780975950920
Category :
Languages : en
Pages : 294
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Book Description
Author: Michele Howe
Publisher: Turn Browsers Into Buyers
ISBN: 9780975950920
Category :
Languages : en
Pages : 294
Get Book Here
Book Description
Author:
Publisher: Kazzoe, LLC
ISBN: 0976820463
Category :
Languages : en
Pages : 50
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Book Description
Author: Philip Corr
Publisher: Routledge
ISBN: 1315391201
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching. Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters, the book answers questions like: What is behavioral economics? How does it help us to understand economic behavior? What does it tell us about how people form judgements and make decisions in their private and public lives? What does it tell us about the psychological nature of financial catastrophes that afflict our economic system? With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic. Further online resources may be found at www.behaviouraleconomicsbasics.net
Author: Michael Miller
Publisher: Penguin
ISBN: 9781592578351
Category : Computers
Languages : en
Pages : 356
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Book Description
Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118266161
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119753368
Category : Business & Economics
Languages : en
Pages : 1200
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Book Description
Get effective and efficient instruction on all CIA business knowledge exam competencies in 2021 Updated for 2021, the Wiley CIA Exam Review 2021, Part 3 Business Knowledge for Internal Auditing offers readers a comprehensive overview of the internal auditing process as set out by the Institute of Internal Auditors. The Exam Review covers the four domains tested by the Certified Internal Auditor exam, including: Business acumen Information security Information technology Financial management The Wiley CIA Exam Review 2021, Part 3 Business Knowledge for Internal Auditing is a perfect resource for candidates preparing for the CIA exam. It provides an accessible and efficient learning experience for students regardless of their current level of proficiency.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119524490
Category : Business & Economics
Languages : en
Pages : 1200
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Book Description
WILEY CIAexcel EXAM REVIEW 2019 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Internal Audit Knowledge Elements Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Deals with governance and business ethics, risk management, information technology, and the global business environment Features a glossary of CIA Exam terms—good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIAexcel Exam Review 2019 learning system provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We'd like to help. Feature section examines the topics of Governance and Business Ethics, Risk Management, Organizational Structure and Business Processes and Risks, Communications, Management and Leadership Principles, IT and Business Continuity, Financial Management, and Global Business Environment
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119667178
Category : Business & Economics
Languages : en
Pages : 1200
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Book Description
Get effective and efficient instruction on all CIA business knowledge exam competencies in 2020 Updated for 2020, the Wiley CIA Exam Review 2020, Part 3 Business Knowledge for Internal Auditing offers readers a comprehensive overview of the internal auditing process as set out by the Institute of Internal Auditors. The Exam Review covers the four domains tested by the Certified Internal Auditor exam, including: ??? Business acumen ??? Information security ??? Information technology ??? Financial management The Wiley CIA Exam Review 2020, Part 3 Business Knowledge for Internal Auditing is a perfect resource for candidates preparing for the CIA exam. It provides an accessible and efficient learning experience for students regardless of their current level of proficiency.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119846218
Category : Business & Economics
Languages : en
Pages : 1091
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Book Description
Complete exam review for the third part of the Certified Internal Auditor exam The Wiley CIA 2022 Part 3 Exam Review: Business Knowledge for Internal Auditing offers students preparing for the Certified Internal Auditor 2022 exam complete coverage of the business knowledge portion of the test. Entirely consistent with the guidelines set by the Institute of Internal Auditors (IIA), this resource covers each of the four domains explored by the test, including: Business acumen. Information security. Information technology. Financial management. This reference provides an accessible and efficient learning experience for students, regardless of their current level of comfort with the material.
Author: S. Rao Vallabhaneni
Publisher: John Wiley & Sons
ISBN: 1119987202
Category : Business & Economics
Languages : en
Pages : 1091
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Book Description
WILEY CIA EXAM REVIEW 2023 THE SELF-STUDY SUPPORT YOU NEED TO PASS THE CIA EXAM Part 3: Business Knowledge for Internal Auditing Provides comprehensive coverage based on the exam syllabus, along with multiple-choice practice questions with answers and explanations Explains business acumen in relation to internal auditing Prepares candidates for testing on information security and information technology Includes pertinent test-preparation content on financial management Features a glossary of CIA Exam terms—a good source for candidates preparing for and answering the exam questions Assists the CIA Exam candidate in successfully preparing for the exam Based on the CIA body of knowledge developed by The Institute of Internal Auditors (IIA), Wiley CIA Exam Review 2023 Part 3 provides a student-focused and learning-oriented experience for CIA candidates. Passing the CIA Exam on your first attempt is possible. We’d like to help. Thoroughly covers topics on the exam structure, based on the current syllabus.
