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Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
Get Book
Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Jamie Sumner
Publisher: Simon and Schuster
ISBN: 153445702X
Category : Juvenile Fiction
Languages : en
Pages : 166
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Book Description
From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.
Author: Susan Merrill
Publisher: Thomas Nelson Inc
ISBN: 1595555099
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
Based on the book of Nehemiah, the author presents an overall approach to parenting.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 1612491715
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American Mom" market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers. The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Derek O'Neill
Publisher: Simon and Schuster
ISBN: 0757317677
Category : Family & Relationships
Languages : en
Pages : 288
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Book Description
"As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.
Author: Jennette McCurdy
Publisher: Simon and Schuster
ISBN: 1982185821
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013
Author: Sheila Heti
Publisher: Henry Holt and Company
ISBN: 1627790780
Category : Fiction
Languages : en
Pages : 305
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Book Description
From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.
Author: Sam J. Miller
Publisher: HarperCollins
ISBN: 0062456733
Category : Young Adult Fiction
Languages : en
Pages : 212
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Book Description
Winner of the 2017 Andre Norton Award for Outstanding Young Adult Science Fiction or Fantasy Book! “Funny, haunting, beautiful, relentless, and powerful, The Art of Starving is a classic in the making.”—Book Riot Matt hasn’t eaten in days. His stomach stabs and twists inside, pleading for a meal, but Matt won’t give in. The hunger clears his mind, keeps him sharp—and he needs to be as sharp as possible if he’s going to find out just how Tariq and his band of high school bullies drove his sister, Maya, away. Matt’s hardworking mom keeps the kitchen crammed with food, but Matt can resist the siren call of casseroles and cookies because he has discovered something: the less he eats the more he seems to have . . . powers. The ability to see things he shouldn’t be able to see. The knack of tuning in to thoughts right out of people’s heads. Maybe even the authority to bend time and space. So what is lunch, really, compared to the secrets of the universe? Matt decides to infiltrate Tariq’s life, then use his powers to uncover what happened to Maya. All he needs to do is keep the hunger and longing at bay. No problem. But Matt doesn’t realize there are many kinds of hunger…and he isn’t in control of all of them. A darkly funny, moving story of body image, addiction, friendship, and love, Sam J. Miller’s debut novel will resonate with any reader who’s ever craved the power that comes with self-acceptance.
Author: Sarah Moon
Publisher: Scholastic Inc.
ISBN: 1338032593
Category : Young Adult Fiction
Languages : en
Pages : 243
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Book Description
The story of a sensitive, gifted African American girl who tells us with mordant humor what it feels like to spend every day wishing so hard that you could fly away from it all Sparrow has always had a difficult time making friends. She would always rather stay home on the weekends with her mother, an affluent IT executive at a Manhattan bank, reading, or watching the birds, than play with other kids. And that's made school a lonely experience for her. It's made LIFE a lonely experience.But when the one teacher who really understood her -- Mrs. Wexler, the school librarian, a woman who let her eat her lunch in the library office rather than hide in a bathroom stall, a woman who shared her passion for novels and knew just the ones she'd love -- is killed in a freak car accident, Sparrow's world unravels and she's found on the roof of her school in an apparent suicide attempt.With the help of an insightful therapist, Sparrow finally reveals the truth of her inner life. And it's here that she discovers an outlet in rock & roll music...
Author: Stephanie O'Leary
Publisher:
ISBN: 9780998357188
Category :
Languages : en
Pages :
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Book Description
You can know how to handle any parenting situation! Do you want to make effective parenting choices and feel confident that you're doing the right thing for your child? "Parenting in the Real World" is the interactive book that will get you there. Dr. Stephanie O'Leary's no-nonsense, judgmental-free tools are practical and easy to use with kids of all ages. Whether you're raising toddlers or teens, these go-to strategies will empower you in any situation and make room for a deeper connection that will last well beyond the drama of today. In seven simple steps, you'll learn to:· Really listen to your kids so they start listening to you· Let your child know you understand (even when you have no clue!)· Pump up the volume on respect· Set limits, say no like you mean it, and stop worrying about push-back· Own your mistakes (because we all make them!) so your child starts taking responsibility· Find joy and begin to like your child as much as you love him or her· Practice guilt-free self-care so you can take really good care of your childDr. Stephanie O'Leary is a Clinical Psychologist specializing in Neuropsychology, and a mom of two. For over a decade she has been providing parents with a no-nonsense approach to navigating the daily grind while preparing kids for the challenges they'll face in the real world.
