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Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Michal Clements
Publisher: Purdue University Press
ISBN: 155753585X
Category : Business & Economics
Languages : en
Pages : 202
Get Book Here
Book Description
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to young adults, and bring focus to the frequently overlooked purchase influence of moms on teenagers. The authors combine large-scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.
Author: Susan Merrill
Publisher: Thomas Nelson Inc
ISBN: 1595555099
Category : Family & Relationships
Languages : en
Pages : 258
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Book Description
Based on the book of Nehemiah, the author presents an overall approach to parenting.
Author: Jamie Sumner
Publisher: Atheneum Books for Young Readers
ISBN: 1534457003
Category : Juvenile Fiction
Languages : en
Pages : 288
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Book Description
From the author of the acclaimed Roll with It comes a moving novel about a girl with a sensory processing disorder who has to find her own voice after her whole world turns upside down. Lou Montgomery has the voice of an angel, or so her mother tells her and anyone else who will listen. But Lou can only hear the fear in her own voice. She’s never liked crowds or loud noises or even high fives; in fact, she’s terrified of them, which makes her pretty sure there’s something wrong with her. When Lou crashes their pickup on a dark and snowy road, child services separate the mother-daughter duo. Now she has to start all over again at a fancy private school far away from anything she’s ever known. With help from an outgoing new friend, her aunt and uncle, and the school counselor, she begins to see things differently. A sensory processing disorder isn’t something to be ashamed of, and music might just be the thing that saves Lou—and maybe her mom, too.
Author: Sheila Heti
Publisher: Henry Holt and Company
ISBN: 1627790780
Category : Fiction
Languages : en
Pages : 305
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Book Description
From the author of How Should a Person Be? (“one of the most talked-about books of the year”—Time Magazine) and the New York Times Bestseller Women in Clothes comes a daring novel about whether to have children. In Motherhood, Sheila Heti asks what is gained and what is lost when a woman becomes a mother, treating the most consequential decision of early adulthood with the candor, originality, and humor that have won Heti international acclaim and made How Should A Person Be? required reading for a generation. In her late thirties, when her friends are asking when they will become mothers, the narrator of Heti’s intimate and urgent novel considers whether she will do so at all. In a narrative spanning several years, casting among the influence of her peers, partner, and her duties to her forbearers, she struggles to make a wise and moral choice. After seeking guidance from philosophy, her body, mysticism, and chance, she discovers her answer much closer to home. Motherhood is a courageous, keenly felt, and starkly original novel that will surely spark lively conversations about womanhood, parenthood, and about how—and for whom—to live.
Author: Jennette McCurdy
Publisher: Simon and Schuster
ISBN: 1982185821
Category : Biography & Autobiography
Languages : en
Pages : 320
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Book Description
A memoir by American former actress and singer Jennette McCurdy about her career as a child actress and her difficult relationship with her abusive mother who died in 2013
Author: Derek O'Neill
Publisher: Simon and Schuster
ISBN: 0757317677
Category : Family & Relationships
Languages : en
Pages : 266
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Book Description
"As a mom, I have absolutely found a connection between my stress or calm and my daughter's mood and behavior. Calm Mama, Happy Baby gives moms practical tools for choosing calm over stress no matter what is happening. These techniques have been a lifesaver for me." —Tiffani Thiessen, actress "A fascinating look at how we are neurologically ‘programmed' to think, feel, and act like our parents. This book shows moms how to avoid passing along habits of stress and negativity, setting their children up for good health, optimal learning, and better sleep." —Anjalee Warrier Galion, MD, Children's Hospital Orange County With constant feedings, teary outbursts, and trying to help your baby sleep through the night, it's no wonder that parents of babies and young children feel overwhelmed. Yet eye-opening neuroscientific research shows that your stress directly affects your child's mood, behavior, and health. The good news is that calm mamas have calmer, happier babies who usually feed and sleep better, too. Drawing on their experience in nearly two decades of working with parents in Hollywood and around the globe, Derek O'Neill and Jennifer Waldburger give parents practical tools for choosing calm over stress no matter what is happening with their child. For any mom who's ever said, "I wish my baby came with instructions," Calm Mama, Happy Baby offers a step-by-step approach for helping you parent intuitively, with confidence. • Discover the negative habits that cause stress and zap your energy • Learn how to understand your baby's communication on all levels • Defuse any parenting situation, from feeding problems and sleep disruptions to separation anxiety, fussiness, and colic • Explore why becoming a parent brings up unresolved fears and insecurities—and how to put them to rest. When mama is happy, your child is happy, too—and the entire household thrives.
Author: Danielle Bean
Publisher: Ascension Press
ISBN: 1950784827
Category : Religion
Languages : en
Pages : 118
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Book Description
Do you feel like you can’t “find God”? What if he is waiting for you right where you are? In this intimate and down-to-earth book, Danielle Bean encourages women of all stages of life to slow down and experience the little whispers of God that are present in their everyday moments. Danielle writes about real, heartfelt moments that every woman can relate to. The constant striving after achieving more can be relieved. Even more, the ability to do less with more intention can provide a growing awareness of God’s constant presence and interior peace (even if the exterior is still chaotic). Whisper is perfect for anyone looking to develop a more intimate relationship with the ever-present God. Grab a copy and a cup of tea (or a glass of wine) and dive in to learn from Danielle how to grow closer to God. “Danielle Bean has done it again! Whisper: Finding God in the Everyday is an invitation to be everyday mystics, finding extraordinary encounters with God in our ordinary days. If we will be attentive, there is space for grace to speak to our hearts, leading us closer to our Lord, even as we care for the many needs we encounter in the vocation of marriage and family life.” –Kimberly Hahn, wife, mother, author of Chosen and Cherished: Biblical Wisdom for Your Marriage “She had me at the title, but throughout Danielle’s book Whisper, I found God in baseball, broken pieces, and in ‘not overthinking it.’ This book is beautiful and intimate, itself a whisper from God.” –Sonja Corbitt, creator of LOVE the Word®️ Bible study method “Danielle’s encouragement and practical advice to simply rest and be still was exactly what I needed to read as a young mom who is a recovering busy perfectionist—and the words we all need to hear in a world that emphasizes doing instead of simply being. If you’re exhausted and looking for rest, this book is for you!” –Chloe Langr, author of Letters to Women: Embracing the Feminine Genius in Everyday Life
Author: Melissa Kantor
Publisher: HarperCollins UK
ISBN: 0007580215
Category : Young Adult Fiction
Languages : en
Pages : 234
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Book Description
They say the higher you climb, the harder you fall – how will Juliet cope when her perfect world starts to crumble around her?
Author: Christine K. Koh
Publisher: Routledge
ISBN: 1351861204
Category : Psychology
Languages : en
Pages : 241
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Book Description
We're in the midst of a parenting climate that feeds on more. More expert advice, more gear, more fear about competition and safety, and more choices to make about education, nutrition, even entertainment. The result? Overwhelmed, confused parents and overscheduled, overparented kids. In MINIMALIST PARENTING, Christine Koh and Asha Dornfest offer a fresh approach to navigating all of this conflicting background "noise." They show how to tune into your family's unique values and priorities and confidently identify the activities, stuff, information, and people that truly merit space in your life. The book begins by showing the value of a minimalist approach, backed by the authors' personal experience practicing it. It then leads parents through practical strategies for managing time, decluttering the home space, simplifying mealtimes, streamlining recreation, and prioritizing self-care. Filled with parents' personal stories, readers will come away with a unique plan for a simpler life.
Author: Chelsea Conaboy
Publisher: Holt Paperbacks
ISBN: 1250871425
Category : Family & Relationships
Languages : en
Pages : 0
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Book Description
Health and science journalist Chelsea Conaboy explodes the concept of “maternal instinct” and tells a new story about what it means to become a parent. Conaboy expected things to change with the birth of her child. What she didn’t expect was how different she would feel. But she would soon discover what was behind this: her changing brain. Though Conaboy was prepared for the endless dirty diapers, the sleepless nights, and the joy of holding her newborn, she did not anticipate this shift in self, as deep as it was disorienting. Mother Brain is a groundbreaking exploration of the parental brain that untangles insidious myths from complicated realities. New parents undergo major structural and functional brain changes, driven by hormones and the deluge of stimuli a baby provides. These neurobiological changes help all parents—birthing or otherwise—adapt in those intense first days and prepare for a long period of learning how to meet their child’s needs. Pregnancy produces such significant changes in brain anatomy that researchers can easily sort those who have had one from those who haven't. And all highly involved parents, no matter their path to parenthood, develop similar caregiving circuitry. Yet this emerging science, which provides key insights into the wide-ranging experience of parenthood, from its larger role in shaping human nature to the intensity of our individual emotions, is mostly absent from the public conversation about parenthood. The story that exists in the science today is far more meaningful than the idea that mothers spring into being by instinct. Weaving the latest neuroscience and social psychology together with new reporting, Conaboy reveals unexpected upsides, generations of scientific neglect, and a powerful new narrative of parenthood.
