Author: Jon Steel
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Barbara Allen
Publisher: Rowman & Littlefield
ISBN: 1498531601
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Monica T. Whitty
Publisher: Routledge
ISBN: 1135420432
Category : Psychology
Languages : en
Pages : 294
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Book Description
The Internet is often presented as an unsafe or untrustworthy space: where children are preyed upon by paedophiles, cannibals seek out victims, offline relationships are torn apart by online affairs and where individuals are addicted to gambling, love, and cybersex. While many of these stories are grounded in truth, they do paint a rather sensationalized view of the Internet, the types of people who use it, and the interactions that take place online. Simultaneously, researchers claim that the Internet allows individuals to express their true selves, to develop 'hyperpersonal' relationships characterised by high levels of intimacy and closeness. At the heart of these competing visions of the Internet as a social space are the issues of truth, lies and trust. This book offers a balanced view of the Internet by presenting empirical data conducted by social scientists, with a concentrated focus on psychological studies. It argues that the Internet’s anonymity which can enable, for instance, high levels of self-disclosure in a relationship, is also responsible for many of its more negative outcomes such as deception and flaming. This is the first book to develop a coherent model of the truth-lies paradox, with specific reference to the critical role of trust. Truth, Lies and Trust on the Internet is a useful text for psychology students and academics interested in Internet behaviour, technology, and online deviant behaviour, and related courses in sociology, media studies and information studies.
Author: Anna Bailey
Publisher: Simon and Schuster
ISBN: 1982157178
Category : Fiction
Languages : en
Pages : 400
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Book Description
The town of Whistling Ridge guards its secrets. When seventeen-year-old Abigail goes missing, her best friend Emma, compelled by the guilt of leaving her alone at a party in the woods, sets out to discover the truth about what happened. The police initially believe Abi ran away, but Emma doesn't believe that her friend would leave without her, and when officers find disturbing evidence in the nearby woods, the festering secrets and longstanding resentment of both Abigail's family and the people of Whistling Ridge, Colorado begin to surface with devastating consequences. Among those secrets: Abi's older brother Noah's passionate, dangerous love for the handsome Rat, a recently arrived Romanian immigrant who has recently made his home in the trailer park in town; her younger brother Jude's feeling that he knows information he should tell the police, if only he could put it into words; Abi's father's mercurial, unpredictable rages and her mother's silence. Then there is the rest of Whistling Ridge, where a charismatic preacher advocates for God's love in language that mirrors violence, under the sway of the powerful businessman who rules the town, insular and wary of outsiders. But Abi had secrets, too, and the closer Emma grows to unravelling the past, the farther she feels from her friend. And in a tinder box of small-town rage, and all it will take is just one spark--the truth of what really happened that night--to change their community forever.
Author: Kris Fallon
Publisher: University of California Press
ISBN: 0520300939
Category : Performing Arts
Languages : en
Pages : 246
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Book Description
A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Author: Atul V. Minocha
Publisher: Lioncrest Publishing
ISBN: 9781544521220
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
When it comes to your relationship with marketing, it's time to wipe the slate clean. You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated. Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't-you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Courtney Stevens
Publisher: HarperCollins
ISBN: 0062245430
Category : Young Adult Fiction
Languages : en
Pages : 204
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Book Description
In the same vein as Jandy Nelson and Gayle Forman comes a novel from the gifted author of Faking Normal, Courtney C. Stevens, about hope and courage and the struggle to overcome the pain of loss. Sadie Kingston is living in the aftermath. A year after surviving a car accident that killed her friend Trent and left her body and face scarred, she can't move forward. The only person who seems to understand her is Trent's brother, Max. As Sadie begins to fall for Max, she's unsure if she is truly healed enough to be with him. But Max looks at her scars and doesn't shy away. And Max knows about the list she writes in the sand at the beach every night, the list of things that Sadie knows she must accomplish before she can move on from the accident. And while he can help her with number six (kiss someone without flinching), she knows she's on her own with number three (forgive Gina and Gray) and the rest of the seemingly impossible tasks that must be made possible before she can live in the now again.
