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Author: Andrew Boulton
Publisher: Gasp Books
ISBN: 1838434313
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Author: Andrew Boulton
Publisher: Gasp Books
ISBN: 1838434313
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
Author: Mary Elizabeth Summer
Publisher: Monoceros Publishing LLC
ISBN:
Category : Young Adult Fiction
Languages : en
Pages : 309
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Book Description
JULEP THOUGHT SURVIVING THE MOB WAS HARD... ...but surviving her guilt is another thing entirely. Running her investigation agency is Julep's only distraction from her losses over the last few months. With a few new minions on Julep's payroll, she's been taking on various investigation jobs, including one for Mrs. Antolini--the wife of a computer engineer arrested for embezzling a whole lot of money from his company. She's convinced he did it at the behest of the New World Initiative, a leadership cult that just so happens to be run by a grifter who supposedly went straight. Julep's not so sure she wants the case--going up against any grifter, even an ex-grifter, is no joke--but Mrs. Antolini's story links to a mysterious blue fairy, and potentially to Julep's own missing mother. To complicate matters, someone's put a contract on Julep's head, so even if she manages to take down the con artist at the top of the New World Initiative, she may not live to tell the tale. With a war on multiple fronts, and her enigmatic shadow, Dani Ivanov, as her only protection, Julep must face the ghosts of her past to even have a chance at surviving the present. Will Julep escape the clutches of everyone who wants her dead? Worse, will she escape the burgeoning feelings she's been catching for her mob-enforcer bodyguard? Get the book now to find out! EDITORIAL REVIEWS "The action moves as quickly and crisply as the dialogue... A clever romp that keeps readers guessing." --Kirkus Reviews "I would trust Julep Dupree with my life, Dani Ivanov with my heart--and Mary Elizabeth Summer with my every late-night can't-stop-reading session. An intelligent, fierce heroine of strength and loyal heart who refuses to suffer fools lightly? Yes, please." --Jennifer Longo, award-winning author of What I Carry "An irresistible mix of intrigue, high stakes, and self-discovery." --Lee Kelly, author of City of Savages and The Antiquity Affair "An engaging, fast-paced read." --VOYA Magazine
Author: Joseph Sugarman
Publisher: John Wiley & Sons
ISBN: 111842879X
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Author: Mark Pescetti
Publisher: Lulu.com
ISBN: 0359272010
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
Selling is all about connecting. If you don't connect with the story people are telling... about the problem you can help solve, nobody will ever buy on a large scale. Heuristic Copywriting teaches you how to connect with people, at the core of their story, you can inspire them to ""see themselves"" in your copy and campaign. That's HOW you convewrt in 2019... and beyond.
Author: Joanna Wiebe
Publisher: CH Publishing
ISBN: 1739051149
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This is a different kind of book about freelance writing. The Six-Figure Freelance Copywriter gives you a rare glimpse into how top-earning freelancers crossed the $100,000 threshold. Each six-figure story is unique. And each will fuel your drive, demonstrate that there are many routes to a rewarding, six-figure freelance writing career...and it's closer than you think. Here are just a few of the stories you’ll find in The Six-Figure Freelance Copywriter: • How one freelancer went from a layoff to six figures...using Fiverr (check out chapter 9 for Anita Alvarez's story) • Why being "lazy" works for copywriter and best-selling author, Laura Belgray • One freelancer’s inside story of working for big-name brands • What a $100K project proposal looks like (Prerna Malik shares in chapter 2) • The one networking tactic Tarzan Kay swears by (and insists you try at your next conference or event) • How one freelancer doubled his copywriting rates with one pricing shift (flip to Andrew Yedlin's chapter to see how he did it) …and so many more. When you need motivation and a nudge to consistently reach new milestones in your freelance writing business, use the stories in The Six-Figure Freelance Copywriter as your evergreen source of inspiration. About Joanna Wiebe Joanna Wiebe is the creator of Copyhackers and the original conversion copywriter. For over 15 years, companies like BT, Canva, Intuit and MetaLab have trusted Joanna to help them find and spread their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s served as an expert lecturer with Think with Google as well as a top-rated speaker at conferences like Mozcon, Business of Software and CXL Live. www.copyhackers.com
Author: Simon P
Publisher: Lulu.com
ISBN: 1105956857
Category : Fiction
Languages : en
Pages : 248
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Book Description
Dr. Heinrich Gautier, former Director, Psychiatric Services, Lilac Hills Institute, has released the journal written by Simon P while undergoing intensive non-interventionist therapy. He may be criticised by some colleagues for releasing the journal, but that is a risk he is prepared to take because he believes it is vital that others learn from all that transpired during the time that Simon P spent in therapeutic care. He wants others to see how, given little more than a self-appropriate medium and minimal guidance, clients can use intensive non-interventionist therapy to jolt themselves out of memory lapses, denial and psychological barriers that inhibit the process of self-understanding, and can then move forward into the process of self-awareness and, in an ideal world, self-healing. The journal contains explicit and implicit scenes of violence and sexual content; it is not for the faint of heart. Reader discretion is advised.
Author: Alan Forrest Smith
Publisher: Morgan James Publishing
ISBN: 1614480788
Category : Body, Mind & Spirit
Languages : en
Pages : 171
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Book Description
Escape from Zoomanity is about one man’s awakening to the reality of the repeatist conditioning that takes place to all human beings. This transformed humanity into the state known as Zoomanity. Escape from Zoomanity is about a moment when man realizes life isn’t what we had expected and offers observations why. The only way to escape is looking back on life and the messages that have been passed on from the natural laws of creation itself. Once these laws of change are discovered there is no turning back, this leads to the Zooman returning to his humanity and his eventual escape from their own Zoomanity.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1429900156
Category : Business & Economics
Languages : en
Pages : 431
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Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Glenn Fisher
Publisher: Harriman House Limited
ISBN: 0857196952
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Author: Claude C. Hopkins
Publisher: New Line Publishing
ISBN: 1844810526
Category : Advertising
Languages : en
Pages : 69
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Book Description
