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Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Robert W. Bly
Publisher: Holt Paperbacks
ISBN: 1250238005
Category : Business & Economics
Languages : en
Pages : 432
Get Book Here
Book Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Author: Simon P
Publisher: Lulu.com
ISBN: 1105956857
Category : Fiction
Languages : en
Pages : 248
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Book Description
Dr. Heinrich Gautier, former Director, Psychiatric Services, Lilac Hills Institute, has released the journal written by Simon P while undergoing intensive non-interventionist therapy. He may be criticised by some colleagues for releasing the journal, but that is a risk he is prepared to take because he believes it is vital that others learn from all that transpired during the time that Simon P spent in therapeutic care. He wants others to see how, given little more than a self-appropriate medium and minimal guidance, clients can use intensive non-interventionist therapy to jolt themselves out of memory lapses, denial and psychological barriers that inhibit the process of self-understanding, and can then move forward into the process of self-awareness and, in an ideal world, self-healing. The journal contains explicit and implicit scenes of violence and sexual content; it is not for the faint of heart. Reader discretion is advised.
Author: Michael Masterson
Publisher: John Wiley & Sons
ISBN: 1118046110
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
"I have known Michael for over twenty years. He has one of the smartest business minds I know. When he gives me advice, I pay attention, and you should, too. Automatic Wealth is full of wisdom and insight filtered by a master and brought to you in a well-written and delightful style." -John Mauldin, Editor of the bestselling book, Just One Thing: Twelve of the World's Best Investors Reveal the One Strategy You Can't Overlook "I am not usually a fan of this kind of book. One entitled Automatic Wealth made me suspicious. But I am a fan of Michael Masterson, and when I read the book, I was impressed. Masterson manages to go beyond the theory to tell you exactly how real people make real money in the real world. That, I think, is his genius. He's able to open his own eyes and see for himself what actually works. The result is original, clever, and very helpful to anyone who is serious about building wealth." -Bill Bonner, coauthor of Empire of Debt: The Rise of an Epic Financial Crisis "Michael Masterson has been a great friend of mine for over twenty years. I know for a fact that the strategy he teaches is the exact same strategy he has personally used to amass extraordinary wealth and prosperity for himself. He's reduced a normally daunting process down to six simple and unfailing steps YOU can absolutely use to vastly and rapidly increase your financial situation, often times doubling and redoubling your wealth every few years. This book will become your financial bible." -Jay Abraham, author of Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition "Michael Masterson's book is brilliant and concise, packed with breakthrough insights and unique wealth-building tips. Best of all, it's practical because it combines proven investment and financial planning advice with street-smart business and real estate secrets." -Robert Ringer, author of Action!, Looking Out for #1, and To Be or Not to Be Intimidated?
Author: Paul Collins
Publisher: Ford Street Publishing
ISBN: 1921665351
Category : Juvenile Fiction
Languages : en
Pages : 432
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Book Description
Collects short stories and poetry in different genres from the leading authors of Australian young adult fiction today.
Author: Nipun Sharma
Publisher: FriesenPress
ISBN: 1038306272
Category : Biography & Autobiography
Languages : en
Pages : 85
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Book Description
Conversations have the incredible power to connect people. Even a seemingly simple chat can transform a stranger into someone you’ll remember for the rest of your life. Almost no one knows better the power that conversations hold than taxi and ride share drivers; it’s a profession that gives you unparalleled opportunities to meet interesting people from all walks of life and strike up an exchange with them. In Metered Moments, Join Nipun Sharma as he takes you on a journey through the twenty-two most memorable stories from his many years of experience as a driver in the Vancouver area. These stories are heartwarming, humorous, and occasionally outrageous, yet always carry potent life lessons and reminders of the fact that we’re all human beings looking for connection. The car is here—come along for the ride, and get ready to feel the magic of human connection.
Author: Claude C. Hopkins
Publisher: Positive Club
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Author: Robert W. Bly
Publisher: Sentient Publications
ISBN: 1591810698
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing chapters have been brought up to date. You learn to start, run, and build a freelance writing business doing whatever type of writing you prefer.
Author: Ash Ambirge
Publisher: Penguin
ISBN: 0525540334
Category : Self-Help
Languages : en
Pages : 306
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Book Description
Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.
Author: Glenn Fisher
Publisher: Harriman House Limited
ISBN: 0857196952
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
