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Author: Sandro Castaldo
Publisher: Edward Elgar Publishing
ISBN: 1847208576
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
Author: Sandro Castaldo
Publisher: Edward Elgar Publishing
ISBN: 1847208576
Category : Business & Economics
Languages : en
Pages : 321
Get Book Here
Book Description
Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.
Author: Ken Blanchard
Publisher: Harper Collins
ISBN: 0062205994
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
New York Times bestselling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in book form! Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust. In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us. In today’s polarized society, building trust—and sustaining it—has never been more important or seemingly elusive. Trust Works! provides a common language and essential skills that can replace dissension with peace and cooperation and help us all work together productively and in harmony. Learn how the apply the “ABCD trust” model to address the factors that lead to discord, including low morale, miscommunication, poor response to problems and issues, and dysfunctional leadership.
Author: Vanessa Hall
Publisher: Emerald
ISBN: 1934572179
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Can You Be Trusted?
Author: Dennis Reina PhD
Publisher: Berrett-Koehler Publishers
ISBN: 1626562598
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
This new edition of a classic, bestselling book has been revised and updated throughout and includes a new chapter on Forgiveness in the Workplace
Author: Maria Luisa Mendes Teixeira
Publisher: Springer Nature
ISBN: 3030685608
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This book discusses dignity in the organizational context. Combining diverse theoretical and methodological approaches, as well as empirical studies, this book examines the concept of dignity between organizations and a variety of stakeholders. Going beyond the traditional approach of the relationship between company and employees, and beyond the traditional perspective of human dignity in a Kantian or post-Kantian approach, this volume innovates by discussing dignity from different epistemic perspectives, bringing to the fore dignity, inserted in different organizational and cultural contexts. The volume is divided into five parts. The first part is dedicated to the concept of dignity in the organizational sphere (dignity inside organizations, dignity between organizations and their stakeholders, and dignity in business-to-business relationships) discussed under different epistemic approaches. The second part deals with dignity in the relationships between companies and employees. The third part deals with the relationship between companies and clients. The fourth part of the book studies business-to-business relationships, addressing the educational sector, restaurants, and microcredit. Finally, the fifth part focuses on the relationships between the organizational dignity construct and other constructs, such as stress, spirituality and trust. Opening new theoretical and methodological perspectives for the study of dignity, this book will be of use to researchers and students studying management, leadership, and business strategy, as well as management and HR professionals.
Author: Roderick Moreland Kramer
Publisher: SAGE
ISBN: 0803957408
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Perspectives from organizational theory, social psychology, sociology and economics are brought together in this volume to provide a broad coverage of trust, including the psychological and social antecedents of trust.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Peter G. W. Keen
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
"This is the first book to focus on the challenge at the heart of the e-business revolution: building long-term relationships of trust between buyers, sellers, and partners. In Electronic Commerce Relationships: Trust by Design, four expert authors present today's best practices for designing trust into any e-commerce system. Start by understanding the key elements of trust in e-commerce - certainty, confidentiality, and privacy - and then learn to build systems that deliver all three. Discover no-nonsense, proven techniques for e-commerce risk mitigation, trust, control, audit, and security - along with specific recommendations and processes you can implement now."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: David Horsager
Publisher: Simon and Schuster
ISBN: 1476711372
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
"Originally published in 2009 by Summerside Press."
Author: J. Nyden
Publisher: Springer
ISBN: 1137344156
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
Drawing on best practices and real examples from companies who are achieving record results, Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem.
