Trust and Satisfaction, Two Stepping Stones for Successful E-commerce Relationships PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Trust and Satisfaction, Two Stepping Stones for Successful E-commerce Relationships PDF full book. Access full book title Trust and Satisfaction, Two Stepping Stones for Successful E-commerce Relationships by Dan J. Kim. Download full books in PDF and EPUB format.
Author: Dan J. Kim
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 36
Get Book Here
Book Description
"Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. Yet there is little research on trust and satisfaction in e-commerce that takes a longitudinal approach. Drawing on three primary bodies of literature, the theory of reasoned action, the extended valence framework, and expectation-confirmation theory, this study synthesizes a model of consumer trust and satisfaction in the context of electronic commerce. The model considers not only how consumers formulate their pre-purchase decisions, but also how they form their long-term relationships with the same website vendor by comparing their pre-purchase expectations to their actual purchase outcome. The results indicate that trust directly and indirectly affects a consumer's purchase decision in combination with perceived risk and perceived benefit, and also indicate that trust has a longer term impact on consumer e-loyalty through satisfaction. Thus, this study extends our understanding of consumer Internet transaction behavior as a three-fold (pre-purchase, purchase and post-purchase) process, and it recognizes the crucial, multiple roles that trust plays in this process. Implications for theory and practice as well as limitations and future directions are discussed"--Authors' abstract.
Author: Dan J. Kim
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 36
Get Book Here
Book Description
"Trust and satisfaction are essential ingredients for successful business relationships in business-to-consumer electronic commerce. Yet there is little research on trust and satisfaction in e-commerce that takes a longitudinal approach. Drawing on three primary bodies of literature, the theory of reasoned action, the extended valence framework, and expectation-confirmation theory, this study synthesizes a model of consumer trust and satisfaction in the context of electronic commerce. The model considers not only how consumers formulate their pre-purchase decisions, but also how they form their long-term relationships with the same website vendor by comparing their pre-purchase expectations to their actual purchase outcome. The results indicate that trust directly and indirectly affects a consumer's purchase decision in combination with perceived risk and perceived benefit, and also indicate that trust has a longer term impact on consumer e-loyalty through satisfaction. Thus, this study extends our understanding of consumer Internet transaction behavior as a three-fold (pre-purchase, purchase and post-purchase) process, and it recognizes the crucial, multiple roles that trust plays in this process. Implications for theory and practice as well as limitations and future directions are discussed"--Authors' abstract.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
Get Book Here
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Hoque, Md. Rakibul
Publisher: IGI Global
ISBN: 1799858243
Category : Business & Economics
Languages : en
Pages : 349
Get Book Here
Book Description
The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market. This is true for enterprises of all sizes, especially for small? and medium?sized enterprises (SMEs) that want to add their footprint in the international market for the first time. Like any other industry, cross-border e-commerce has its specific economics and driving forces, but has different scopes, challenges, and trends due to the geographic and cultural expanse of relevant environments. Cross-Border E-Commerce Marketing and Management was conceptualized by identifying the scope of new complementary information with a comprehensive understanding of the issues and potential of cross-border e-commerce businesses. The authors believe that this book will not only fill the void in the current research but will also provide far-sighted vision and strategies, as it covers big data, artificial intelligence, IoT, supply chain management, and more. This book provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. It works as a guideline for existing cross-border e-commerce managers to formulate individual strategies that combine to optimize the industry while keeping the enterprise competitive. This book is useful in both developed and developing country contexts. This publication is an ideal resource for academicians, policy makers, stakeholders, and cross-border e-commerce managers, especially from SMEs.
Author: Marika Lüders
Publisher: Edward Elgar Publishing
ISBN: 1785369482
Category : Business & Economics
Languages : en
Pages : 437
Get Book Here
Book Description
This book adopts a multidisciplinary approach to innovation, and argues that because innovation is always risky business, trust is an essential premise and outcome of successfully designing, developing and finally launching innovations. Each part of the book encompasses a different aspect of innovating for trust. It begins with the notion of trust, before covering the importance of trust in future thinking, business model innovation, service design, co-creation, the innovative organization and self-service technologies. It concludes with the importance of trust in commercializing innovations.
Author: Gong Sun
Publisher: Frontiers Media SA
ISBN: 2832507433
Category : Science
Languages : en
Pages : 438
Get Book Here
Book Description
Author: Marc J Schniederjans
Publisher: World Scientific Publishing Company
ISBN: 9814518654
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book.The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce.The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.
Author: Söllner, Matthias
Publisher: kassel university press GmbH
ISBN: 3862196380
Category :
Languages : en
Pages : 252
Get Book Here
Book Description
Ubiquitous information systems (UIS) are proposed to represent a fundamental paradigm shift in information systems research. Despite the advantages of such systems, they also come with disadvantages, such as their increasing automation and opaqueness. When aiming to develop UIS that are readily adopted and used by their intended users, those disadvantages need to be addressed. A promising approach to overcome this challenge is fostering the users‘ trust in UIS. Matthias Söllner presents a method for deriving trust supporting components for UIS, based on existing insights from literature as well as a new theoretical approach on the formation of trust in UIS. The empirical evaluation of the method shows that the trust supporting components increase the users‘ trust as well as their intention to adopt a UIS. The book targets researchers, lecturers and students in information systems, business administration and human computer interaction. It also provides insights for practitioners who develop UIS.
Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 100077919X
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Frontiers of marketing are constantly pushed, requiring the development and adjustments of new theories. Prior literature on innovation in marketing has mainly focused on digital marketing strategies and consumer behaviour, while only recently introducing the notion of smart retailing in terms of smart experience and interaction. While these studies provide a basis for defining smart retailing and consumer behaviour in smart retail settings, the concept of smart consumers is still under-investigated. Thus, the smart consumer — consumers making extensive use of smart technologies in all steps of their shopping behaviour and experience of the store (both offline and online) — is emerging as a promising area for future marketing and retailing studies. The chapters in this edited volume seek to understand the effect of innovation in consumer behaviour by proposing original empirical and theoretical contributions, methods, models, tools and case studies that contribute to explain this emergent phenomenon. The chapters in this book were originally published as a special issue of the Journal of Marketing Management.
Author: Nikolay Mehandjiev
Publisher: Springer
ISBN: 3030190374
Category : Computers
Languages : en
Pages : 195
Get Book Here
Book Description
This book constitutes revised selected papers from the 9th International Workshop on Enterprise Applications, Markets and Services in the Finance Industry, FinanceCom 2018, held in Manchester, UK, in June 2018. The 11 papers presented in this volume were carefully reviewed and selected from 18 submissions. They were organized in topical sections named: financial innovation; market data analytics; and semantic modelling.
Author: Alavi, Shirin
Publisher: IGI Global
ISBN: 1799821870
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
