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Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084012
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Dan Austin
Publisher: Lyons Press
ISBN: 9781592289738
Category :
Languages : en
Pages : 0
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Book Description
Three friends. Three bicycles. Forty-eight hundred miles. One NBA-issue basketball.
Author: David Meerman Scott
Publisher: Penguin
ISBN: 0593084012
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
Author: Pat Flynn
Publisher: Get Smart Books
ISBN: 9781949709469
Category : Brand choice
Languages : en
Pages : 0
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Book Description
"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
Author: Joe Queenan
Publisher: Macmillan + ORM
ISBN: 1429932732
Category : Sports & Recreation
Languages : en
Pages : 197
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Book Description
Bestselling author Joe Queenan's True Believers explores the world of sports fans in an attempt to understand the inexplicable: What does anyone get out of it? For Yankee, Cowboy, and Laker fans the answer is fairly clear: the return on investment is relatively high. But why do people root so passionately for formerly inept teams like the Boston Red Sox, the Chicago Cubs, and the Philadelphia Phillies? Why do people organize their emotional lives around lackluster franchises such as the Cleveland Cavaliers, the San Diego Padres, and the Phoenix Suns, of whom decades passed with only winning a single championship in their entire history? Is it pure tribalism? An attempt to maintain contact with one's vanished childhood? In True Believers, humorist and lifelong Philly fan Joe Queenan answers these and many other questions, shedding light on—and reveling in—the culture and psychology of his countless fellow fans. Making pilgrimages to such cradles of competition as Notre Dame Stadium, Fenway, and Wrigley Field, Queenan delves into every aspect of fandom in such illuminating chapters as Fans Who Love Too Much (men, like the author, who actually resort to psychotherapy to deal with their unhealthy addiction), Fans Who Run in Front (which meticulously delineates the differences between Retroactive, Municipal, and Vicarious Frontrunners), and Fans Who Misbehave (those who spill beer on women, moon other fans, or throw half-eaten sandwiches at innocent bystanders simply because they look like the current coach of the New York Jets). True Believers is a hilarious but also heartfelt look into the world of those fans who realize that it is, in fact, more than just a game.
Author: Susan Slusser
Publisher: Triumph Books
ISBN: 1633192008
Category : Sports & Recreation
Languages : en
Pages : 337
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Book Description
With traditions, records, and team lore, this lively, detailed book explores the personalities, events, and facts every Athletics fan should know. This guide to all things A's covers the team's amazing history including the Connie Mack and Charlie O. Finley dynasties, the "Earthquake Series," and all of their World Series titles. Author Susan Slusser has collected every essential piece of A's knowledge and trivia, including Billy Beane and Moneyball, Catfish Hunter, Stomper, and the "Bash Brothers," as well as must-do activities, and ranks them from 1 to 100, providing an entertaining and easy-to-follow checklist for fans of all ages.
Author: Kyle Idleman
Publisher: Zondervan
ISBN: 0310344727
Category : Religion
Languages : en
Pages : 241
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Book Description
Not a Fan has already called more than one million readers to consider the demands and rewards of being a true disciple--moving from fan to follower in their relationship with Jesus. After years of serving God, pastor and bestselling author Kyle Idleman had a startling revelation: for too long, he had been living as a fan of Jesus; someone who tried to make Christianity seem as appealing, comfortable, and convenient as he possibly could to others. Idleman decided something had to change--he needed to embark on the journey of becoming a completely committed follower of God, not just a fan. Fans want to be close enough to Jesus to get all the benefits, but not so close that it requires sacrifice, while followers are all in and completely committed to Christ. Not a Fan gives you the tools you need to determine exactly where you stand when it comes to your relationship with Jesus. No matter where you are in your walk with Christ, Not a Fan calls you to consider the demands and rewards of being a true disciple. With frankness and a touch of humor, Idleman invites you to: Examine your relationship with God Determine if you're following Jesus or just following the rules Pray the way Jesus prayed Start truly living for the one who gave his all for you This expanded and updated version of Not a Fan also includes a new introduction and an entirely new chapter about how to practically live out the book's core message. Join Idleman as he challenges you to take an honest look at your relationship with Jesus and discover what it really means to be a follower.
Author: Avil Beckford
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
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Book Description
We all need to be able to read well, whatever job we do. Whether you're reading a book, looking at an industry report, project plan, trade journal, email, or any other type of text - being able to read it efficiently and effectively is a key professional skill. You have to quickly identify the important information in the text. And you need sound reading strategies to increase your understanding of the text as well as recall what you're reading. If you want to read more books, but feel like you just don't have the time in your day to add another activity, this book is for the already over-scheduled professional who desires to grow her career. In this practical guide to reading effectively, Avil M. Beckford shows how easy and gratifying it is to unlock the hidden secrets in the average nonfiction book in the time you have. You quickly get what you need from a book.Digest 30 Books in 30 Days: Reading Makeover Challenge is the perfect companion for making your reading experience more enriching, satisfying, and profitable. You use the 80/20 Principle when reading, and you get the instructions on how to do that. After reading this book, you'll never approach reading the same way again. You spend 30 to 60 minutes on the average nonfiction book. Imagine how many more books you'll be able to devour reading this new way, turning your newfound knowledge into products and services. Francis Bacon, who was an English Philosopher and Statesman, has a famous quote about how to read books. "Some books are to be tasted, others to be swallowed, and some few to be chewed and digested; that is, some books are to be read only in parts; others to be read, but not curiously; and some few are to be read wholly, and with diligence and attention." Bacon's quote gives you insights into how to read every book. All books are not created equally and demand different levels of your attention. Digest 30 Books in 30 Days: Reading Makeover Challenge teaches you how to read intelligently, paying attention to only the important pieces of the book that align with your reason for reading the book in the first place. DOWNLOAD: Digest 30 Books in 30 Days: Reading Makeover Challenge. Digest 30 Books in 30 Days: Reading Makeover Challenge is aimed at helping you to learn the key skills the World Economic Forum says you need to thrive in 2020 and 2022. Reading for the sake of reading will not accelerate your career. You have to read the right books and apply the ideas to futureproof your career. The book helps to prepare you for the future world of work. The book includes recommendations, but you'll also learn how to choose the books you need to read to accelerate your career. You can pull books from your to-be-read pile. Also, you'll learn some simple ways to synthesize the information from the books you read. This is a short book with tips you can immediately apply. Scroll up the page to buy two copies today! One for yourself and another or a friend.
Author: Courtney N. Plante
Publisher: Stephen Reysen
ISBN: 0997628820
Category : Psychology
Languages : en
Pages : 384
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Book Description
Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!
Author: Stephen Woessner
Publisher: AMACOM
ISBN: 0814438296
Category : Computers
Languages : en
Pages : 273
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Book Description
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
Author: Matthew Doucet
Publisher: Simon and Schuster
ISBN: 1646430557
Category : History
Languages : en
Pages : 208
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Book Description
"While reliving the glory of Beantown's incredible run of championship play, and enjoying colorful, insightful commentaries about legendary athletes like Brady, Russell, Bird, Orr, and Martinez, a host of off-the-beaten-path facts and figures takes you beyond the numbers. Build a battery of knowledge that will soon be the envy of all your friends, and celebrate the city of champions with The Ultimate Boston Sports Handbook." --supplied by publisher.
