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Author: Richard Laermer
Publisher: Penguin
ISBN: 110122116X
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
Author: Richard Laermer
Publisher: Penguin
ISBN: 110122116X
Category : Business & Economics
Languages : en
Pages : 259
Get Book Here
Book Description
This is the book that will show anyone how to discern true signs of change. Here are the hottest tips on what to expect from the economy and technology, arts and entertainment, politics and society at large. Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life. With TrendSpotting, the future's in your hands.
Author:
Publisher: Xspurts.com
ISBN:
Category : Business & Economics
Languages : en
Pages : 101
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Book Description
The Entrepreneur's Guide to Spotting the Next Big Business Trend dives into the dynamic world of trendspotting, offering entrepreneurs a comprehensive toolkit to identify, adapt, and thrive in ever-evolving markets. In this essential guide, discover the secrets behind spotting emerging trends and harnessing their power to drive your business forward. Learn how to decode consumer behavior shifts, leverage cutting-edge technology, and build agile strategies that keep you ahead of the curve. With insights into global events, demographic changes, and disruptive technologies, this book equips you with the knowledge to capitalize on the next big thing. Whether you're navigating competitive landscapes or forecasting future trends with AI, this guide provides practical advice and real-world case studies to help you succeed. Chapter Highlights: Identifying Emerging Market Needs The Power of Trendspotting in the Digital Age Analyzing Consumer Behavior Shifts Harnessing Data for Trend Prediction The Role of Innovation in Trend Creation Disruptive Technologies and Their Impact Building a Trend-Sensing Framework Understanding Market Dynamics and Cycles Leveraging Social Media for Trend Insights The Influence of Global Events on Trends Capitalizing on Demographic Changes Identifying and Cultivating Niche Markets The Intersection of Technology and Business Trends Trends in Sustainable and Ethical Business Practices The Evolution of Consumer Preferences Navigating Competitive Landscapes Evaluating the Viability of Emerging Trends The Role of Startups in Trend Creation Forecasting Future Trends with AI and Machine Learning The Impact of Economic Indicators on Trends Understanding and Mitigating Risk in Trendspotting Networking and Collaboration for Trend Insights Creating a Trend-Responsive Business Strategy Case Studies of Successful Trendspotting Adapting Your Business to Evolving Trends
Author: Alf Rehn
Publisher: Booktango
ISBN: 1468927310
Category : Business & Economics
Languages : en
Pages : 71
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Book Description
If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Author: Richard Laermer
Publisher: McGraw Hill Professional
ISBN: 0071641475
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
A better time for your business starts in the next decade. Are you ready? In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today. Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to: Read the signs Influence the trends Embrace new and reject stodgy Anticipate change Ask experts the right questions Seek out visionaries and snub fakers Separate the trends from fads Use technology-for everything Cash in on being ahead of the competition! 2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it. Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book. Because this is your life...in 2011.
Author: Marian Salzman
Publisher: Crown Currency
ISBN: 0593239717
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
A pioneering forecaster predicts the trends and technologies that will shape global culture and commerce in the next two decades—a must-read guide for business leaders, entrepreneurs, and anyone looking for an edge. “In a world of half-baked hot takes, Marian Salzman is a true seer.”—Andrew Yang A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts. So what’s in store for the next two decades? In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all. Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities. In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.
Author: William Higham
Publisher: Kogan Page Publishers
ISBN: 0749458437
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.
Author: Sophie Brookover
Publisher: Information Today, Inc.
ISBN: 9781573873369
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
You loved the blognow read the book! Whether you regularly follow entertainment and gossip news, or wondered Corbin Who? when you saw the recent ALA READ poster, Pop Goes the Library will help you connect with your users and energize your staff. Pop culture blogger-librarians Sophie Brookover and Elizabeth Burns define what pop culture is (and isnt) and share insights, tips, techniques, and success stories from all types of libraries. Youll discover practical strategies and ideas for incorporating the pop culture passions of your users into collections, programs, and services, plus a range of marketing and outreach ideas, technology tools, and ready-to-go programs you can start using today. Here is an eye-opening book thats as much fun to read as it is to apply!
Author: Judith A. Bell
Publisher: Bloomsbury Publishing USA
ISBN: 1501367978
Category : Display of merchandise
Languages : en
Pages : 447
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Book Description
"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--
Author: Marian Salzman
Publisher: AMACOM
ISBN: 0814437885
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further! In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to: Use newscrafting to help you or your client be the news Personalize pitches to reporters and bloggers Master the art of storytelling Create branded hashtags that get shared Gain exposure at SXSW, TED, and other key conferences Get bumped to the top of online searches Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.
Author: Dwayne Anderson
Publisher: Estalontech
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
Nowadays , Companies can use artificial intelligence to streamline operations and to improve the overall customer experience. With technological advances offering simpler and faster ways to automate business processes through chatbots and facial recognition, the automation of customer service, the analysis of market demand and the use of A.I technology are at an extreme level in various industries. This massive impact on business has led many companies to rely on artificial intelligence (AI) to improve their business efforts. A 2018 survey found that 47 percent of companies have integrated at least one AI capability into their business processes compared to 20 percent in 2017. 71 percent have enlisted their AI investments in the coming years. Whether you are looking to run an online business or simply improve customer service, you should think about AI because it can improve your overall business operation and save you a lot of time and money. Companies can use data to understand why customers do not adopt a consistent approach. Information derived from data can streamline business processes, speed up tasks, eliminate human error, and predict errors in your actions. Whether cost or time efficiency, AIs "ability to help companies deliver better customer experiences can lead to business growth. Implications for entrepreneurs and small businesses "As an entrepreneur I can't go wrong with A.I at any price," is a common thread amongst those interviewed for this report. While some may see the market transformation as negative for small businesses, those who are already making money from their A.I business see positive opportunity in the technology. "If you don't know how to use A.I to your advantage, you are at a tremendous disadvantage because we're going to see a surge in demand for your type of services. I believe A.I is going to be the future of business." AI affects many of the technologies you use in your day-to-day business. For example, social media marketing can benefit from integration of AI tools and technologies that companies use to share their content with the world. AI enables companies to better understand what is important for their potential customers. Many companies therefore need to explore and are considering to integrate AI technologies into their ecosystems to boost business growth, assist to reduce operating costs, increase efficiency, increase sales and improve the customer experience , and you made the right choice to get started with this book- on Implementing A.I for your Business
