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Traversing the Valley of Death

Traversing the Valley of Death PDF Author: Stephen K Markham Ph D
Publisher:
ISBN: 9780990985310
Category : Business planning
Languages : en
Pages : 216

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Book Description
Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.