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Author: Ginger Todd
Publisher: Cengage Learning
ISBN: 9781401851774
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Travel Perspectives: A Guide to Becoming a Travel Professional is a text that instructs students on the product of travel and how to sell it. It is a concise and descriptive "how to" manual complete with tools that help the student practice what is learned. Travel Perspectives focuses on terminology, product process and procedure, and developing the student's sales and customer service skills. Discussion points, contained throughout the text, develop understanding of the sales process and the role of customer service in attaining and retaining customers.
Author: Ginger Todd
Publisher: Cengage Learning
ISBN: 9781401851774
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Travel Perspectives: A Guide to Becoming a Travel Professional is a text that instructs students on the product of travel and how to sell it. It is a concise and descriptive "how to" manual complete with tools that help the student practice what is learned. Travel Perspectives focuses on terminology, product process and procedure, and developing the student's sales and customer service skills. Discussion points, contained throughout the text, develop understanding of the sales process and the role of customer service in attaining and retaining customers.
Author: Barbara Korte
Publisher: Routledge
ISBN: 1000549046
Category : History
Languages : en
Pages : 276
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Book Description
The nexus between travel, writing and media in the contemporary world is dense: travel practice is increasingly interwoven with media; representations in old and new media are co-present and converge. Digitisation has had a profound impact on the practice and mediation of travel, but this volume aims to show that travel and its representation have always been enlaced with media. With contributions by experts in literary and cultural studies, journalism studies and informatics, the book takes a multi- and interdisciplinary approach and covers a wide range of media, from the hand-crafted album to social media. It illustrates how current transformations invite us to revisit earlier periods of travel writing and their media environments, and to explore the ways in which contemporary forms of mediation are prefigured by earlier practices and forms. The book addresses readers interested in travel writing, travel studies and cultural studies. Chapters Introduction, 3, 7 and 9 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license. Funded by University of Freiburg.
Author: Yvette Reisinger
Publisher: CABI
ISBN: 1780643926
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Transformational Tourism deals with the important issue of how travel and tourism can change human behaviour and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financial collapses, as well as environmental threats; it identifies various types of tourism that can transform human beings, such as educational, volunteer, survival, community-based, eco, farm, extreme, religious, spiritual, wellness, and mission tourism.
Author: You-Yu Dai
Publisher: Eliva Press（戴友榆）
ISBN: 9994983970
Category : Games & Activities
Languages : en
Pages : 218
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Book Description
Low-carbon tourism is an emerging issue of tourism industry and academia in recent years. Previous studies have provided us some reasons that tourists participate in low-carbon travel or not, however, these reasons are scattered in literature and not been integrated into the construct of low-carbon travel motivation or low-carbon travel constraint. Meanwhile, previous studies often designed low-carbon package tours through the perspective of operators, few studies have assisted independent tourists on how to save energy and reduce carbon in travel. Therefore, this book is focused into two parts. The purpose of one part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Motivation and Constraint Scales. The purpose of the other part is to draw on tourism related literature, to develop and test the Low-Carbon Travel Behavior Scale.
Author: Marianna Sigala
Publisher: Routledge
ISBN: 1317185137
Category : Science
Languages : en
Pages : 341
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Book Description
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author: Milena S. Nikolova
Publisher: Academic Press
ISBN: 0128138122
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. - Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist - Allows the tourism industry to better understand tourists, both cognitively and emotionally - Supports business success, technology development and sustainability in the tourism industry - Features case studies on behavioral tactics and strategies for use in tourism
Author: P.W. Daniels
Publisher: Routledge
ISBN: 113567163X
Category : Science
Languages : en
Pages : 413
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Book Description
Movement in Cities describes and analyses urban travel in terms of purpose, distance and frequency of journeys and modes and routes used, concentrating mainly on British towns with many references to the United States and Australia. The authors elucidate the all-important interrelations between location of activities and the patterns of transport supply and use within towns. The issues they raise are of pressing practical and intellectual importance. This book was first published in 1980.
Author: Beuret, Kris
Publisher: Policy Press
ISBN: 1529216362
Category : Social Science
Languages : en
Pages : 336
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Book Description
This book brings together leading experts to show how our travel choices are shaped by a wide range of social, physical, psychological and cultural factors, which have profound implications for the design of future transport policies.
Author: Pinto, Patrícia
Publisher: IGI Global
ISBN: 1799831574
Category : Business & Economics
Languages : en
Pages : 529
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Book Description
Tourism is an economic and social phenomenon that is centered on a tourist’s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents’ perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students.
Author: Gigi Adair
Publisher: Vernon Press
ISBN: 1622738705
Category : Literary Criticism
Languages : en
Pages : 155
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Book Description
This edited collection poses crucial questions about the relationship between gender and genre in travel writing, asking how gender shapes formal and thematic approaches to the various generic forms employed to represent and recreate travel. While the question of the genre of travel writing has often been debated (is it a genre, a hybrid genre, a sub-genre of autobiography?), and recent years have been much attention to travel writing and gender, these have rarely been combined. This book sheds light on how the gendered nature of writing and reading about travel affect the genre choices and strategies of writers, as well as the way in which travel writing is received. It reconsiders traditional and frequently studied forms of travel writing, both European and non-European. In addition, it pursues questions about the connections between travel writing and other genres, such as the novel and films, minor forms including journalism and blogging, and new sub-genres such as the ‘new nature writing’; focusing in particular on the political ramifications of genre in travel writing. The collection is international in focus with discussions of works by authors from Europe, Asia, Australia, and both North and South America; consequently, it will be of great interest to scholars and historians in those regions.
