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Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 124
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Book Description
Author:
Publisher:
ISBN:
Category : Travel
Languages : en
Pages : 124
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Book Description
Author: United States Travel Service
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 44
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Book Description
Author: World Tourism Organization (Unwto)
Publisher: World Tourism Organization
ISBN: 9789284420124
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
This ETC/UNWTO publication provides an analysis on the current performance of the GCC outbound travel market and an in-depth insight into the 3 main markets, Saudi Arabia, UAE and Kuwait, through the consumer and travel trade. The report concludes with recommendations on how to position and market Europe to GCC tourists.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000655717
Category : Business & Economics
Languages : en
Pages : 864
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Book Description
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Author: United States Travel Service
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 44
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Book Description
Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 476
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Book Description
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1228
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Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author: United States. Department of Transportation. Office of Systems Analysis and Information. Strategic Planning Division
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 296
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Book Description
Author: Holly George
Publisher: UCANR Publications
ISBN: 1601077424
Category : Technology & Engineering
Languages : en
Pages : 160
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Book Description
Agritourism has emerged as a viable financial option for many farms and ranches. Since the publication of the first edition of Agritourism and Nature Tourism, the landscape has changed as counties and local governments incorporate agritourism into their local plans. This new edition builds on the concepts of the first, and adds updated information on regulations, risk management, and new marketing trends.
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
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Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
