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Big Data and Innovation in Tourism, Travel, and Hospitality

Big Data and Innovation in Tourism, Travel, and Hospitality PDF Author: Marianna Sigala
Publisher: Springer
ISBN: 9811363390
Category : Business & Economics
Languages : en
Pages : 227

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Book Description
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.