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Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9781556196317
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"Case studies in business and language" - cover.
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9781556196317
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
"Case studies in business and language" - cover.
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9027299773
Category : Language Arts & Disciplines
Languages : en
Pages : 263
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Book Description
The boom in international trade has brought with it an increased demand for addressing local consumers in their native language and cultural idiom. Given the complex nature and new media involved in communicating with their constituent markets, companies are developing ever more complex tools and techniques for managing foreign-language communication. This book presents select case studies that illustrate the state-of-the-art of language management. It covers a cross-section of sectors, each of which has particular subtleties in language management: • software localization • finance • medical devices • automotive The book also covers a cross-section of topical and strategic issues: • time-to-market (scheduling challenges; simultaneous release in multiple languages) • global terminology management • leveraging Internet, intranet, and email • centralized versus decentralized management models • financial and budgeting techniques • human factors; management issues unique to language projects • technological innovation in language management (terminology tools, automatic translation) The target audience is language professionals involved with the management aspect of language projects. This includes translators and linguists, managers at language-service providers, language managers at manufacturing/service companies, educators and language/translation students. The heart of the book is the concept of the case study, particularly the Harvard Business School case-study model. Industry leaders and analysts provide some 15 case studies covering the spectrum of language applications. Readable and nonacademic — it can serve both as a text for those studying language and translation, as well as those in the field who need to know the “state-of-the-art” in language management.
Author: Carlos J. Malave
Publisher: Createspace Independent Publishing Platform
ISBN: 9781544724706
Category :
Languages : en
Pages : 100
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Book Description
Translating Your Success has a special meaning to Carlos J. Malave, who grew up in a bilingual household, hearing Spanish from his father and English from his mother. He learned at an early age that two different words could have the same meaning. As a child, he was a success at sports but lagged behind his siblings in academics. After reflecting on his circumstances, Carlos realized that he could succeed in school by applying the same principles that made him a good athlete to being a good student. He translated his success from one area of his life to another. And, as he grew older, he applied these same principles to his life. His father had a drinking problem, and Carlos had often asked him, "Why don't you stop drinking?" But he never asked him, "Why do you drink?" To solve a problem, one first must determine its cause. This approach is the basis of the three-step Malave method: becoming "consciously fit," turning happiness into a mind-set, and learning to possess motivation. In each chapter, the author provides exercises that lead to the self-awareness necessary to set your long-term goals and to translate today's successes into a joyful life.
Author: David Karashima
Publisher: Catapult
ISBN: 1593765908
Category : Literary Criticism
Languages : en
Pages : 305
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Book Description
How did a loner destined for a niche domestic audience become one of the most famous writers alive? A "fascinating" look at the "business of bringing a best-selling novelist to a global audience" (The Atlantic)―and a “rigorous” exploration of the role of translators and editors in the creation of literary culture (The Paris Review). Thirty years ago, when Haruki Murakami’s works were first being translated, they were part of a series of pocket-size English-learning guides released only in Japan. Today his books can be read in fifty languages and have won prizes and sold millions of copies globally. How did a loner destined for a niche domestic audience become one of the most famous writers alive? This book tells one key part of the story. Its cast includes an expat trained in art history who never intended to become a translator; a Chinese American ex-academic who never planned to work as an editor; and other publishing professionals in New York, London, and Tokyo who together introduced a pop-inflected, unexpected Japanese voice to the wider literary world. David Karashima synthesizes research, correspondence, and interviews with dozens of individuals—including Murakami himself—to examine how countless behind-the-scenes choices over the course of many years worked to build an internationally celebrated author’s persona and oeuvre. His careful look inside the making of the “Murakami Industry" uncovers larger questions: What role do translators and editors play in framing their writers’ texts? What does it mean to translate and edit “for a market”? How does Japanese culture get packaged and exported for the West?
Author: Michael Cronin
Publisher: Routledge
ISBN: 113513829X
Category : Language Arts & Disciplines
Languages : en
Pages : 210
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Book Description
Translation and Globalization is essential reading for anyone with an interest in translation, or a concern for the future of our world's languages and cultures. This is a critical exploration of the ways in which radical changes to the world economy have affected contemporary translation. The Internet, new technology, machine translation and the emergence of a worldwide, multi-million dollar translation industry have dramatically altered the complex relationship between translators, language and power. In this book, Michael Cronin looks at the changing geography of translation practice and offers new ways of understanding the role of the translator in globalized societies and economies. Drawing on examples and case-studies from Europe, Africa, Asia, and the Americas, the author argues that translation is central to debates about language and cultural identity, and shows why consideration of the role of translation and translators is a necessary part of safeguarding and promoting linguistic and cultural diversity.
Author: Claudia V. Angelelli
Publisher: John Benjamins Publishing
ISBN: 9027231907
Category : Language Arts & Disciplines
Languages : en
Pages : 395
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Book Description
"Testing and Assessment in Translation and Interpreting Studies" examines issues of measurement that are essential to translation and interpreting. Conceptualizing testing both as a process and a product, the collection of papers explores these issues across languages and settings (including university classrooms, research projects, the private sector, and professional associations). The authors have approached their chapters from different perspectives using a variety of methods, some focusing on very specific variables, and others providing a much broader overview of the issues at hand. Chapters range from a discussion of the measurement of text cohesion in translation; the measurement of interactional competence in interpreting; the use of a particular scale to measure interpreters renditions to the application of a specific approach to grading or general program assessment (such as interpreter or translator certification at the national level or program admissions processes). These studies point to the need for greater integration of research and practice in the specific area of testing and assessment and are a welcome addition to the field."
Author: O. Classe
Publisher: Taylor & Francis
ISBN: 9781884964367
Category : Authors
Languages : en
Pages : 930
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Book Description
Author: Robert C. Sprung
Publisher: John Benjamins Publishing
ISBN: 9027231877
Category : Language Arts & Disciplines
Languages : en
Pages : 262
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Book Description
"Case studies in business and language" - cover.
Author: Joanna Drugan
Publisher: A&C Black
ISBN: 1441162100
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
How do translation companies, multilingual international organizations and individual translators measure and improve the quality of their translations? This book reports on the range of approaches to quality assurance across the translation industry, from Norway to China, from the individual freelance working in a home office to the largest translation supplier in the world. Best practice is outlined for a range of translation scenarios, enabling readers to learn from others' experience - and mistakes. The author also draws on over a decade's experience to outline the potential to improve quality by exploiting modern technological support tools such as translation memory software. New and experienced translators will gain understanding of what employers expect (and reward); translation companies can learn how their peers and rivals manage this sensitive area of their work; clients will find out what levels of quality they can expect; and academics are provided with an illuminating insight into how quality is assessed and guaranteed in the profession today.
Author: Susan Bassnett
Publisher: Psychology Press
ISBN: 0415280141
Category : Traducción e interpretación
Languages : en
Pages : 188
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Book Description
In the late 1970s a new academic discipline was born: Translation Studies. We could not read literature in translation, it was argued, without asking ourselves if linguistic and cultural phenomena really were 'translatable' and exploring in some depth the concept of 'equivalence'. When Susan Bassnett's Translation Studies appeared in the New Accents series, it quickly became the essential introduction to this new subject. Susan Bassnett tackles the crucial problems of translation and offers a history of translation theory, beginning with the ancient Romans and encompassing key twentieth-century structuralist work. She then explores specific problems of literary translation through a close, practical analysis of texts, and completes her book with extensive suggestions for further reading. Twenty years after publication, the field of translation studies continues to grow. Updated for the second time, Susan Bassnett's Translation Studies remains essential reading for anyone new to the field.
