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Author:
Publisher: Rowdy Rhodes
ISBN:
Category :
Languages : en
Pages : 34
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Book Description
Author:
Publisher: Rowdy Rhodes
ISBN:
Category :
Languages : en
Pages : 34
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Book Description
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119610141
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 073521414X
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Author: Lamar Tyler
Publisher:
ISBN: 9780615987606
Category :
Languages : en
Pages : 120
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Book Description
Due to the rise of social media and the dramatic decrease of technology costs The Gatekeepers Are Gone! Now, new media expert and entrepreneur Lamar Tyler shows you exactly how to exploit the opportunities that currently exist. Through personal stories, insight, and examples, Lamar shares how we took a website from a small personal blog and built it into an international brand with over 300 Thousand Facebook fans and how you can do the same. Regardless of your category, niche or industry this book will help you to develop a blueprint for finding more customers, readers, followers and fans. The Gatekeepers Are Gone will: * Teach you how to take advantage of today's unique opportunity for business owners and creatives, due to the rise of social media and the steady decline of technology costs.* Teach you how to begin developing a brand that enables you to stand out from the competition. * Provide insight on becoming a professional blogger from a highly respected insider. * Provide strategies and tips for using social media for marketing regardless of your market.* Provide parallels between the old way and the new way of doing business and how you can exploit the opportunities that exist today.* Teach you about making the transition from side-hustle to main-hustle.* Explain 5 mistakes that social media newbies make. * Provide 10 immediate steps you can take towards success.
Author: Mike Koenigs
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502771469
Category :
Languages : en
Pages : 0
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Book Description
Have you ever dreamed of writing and publishing a book that's the sum total of your expertise with the ultimate goal of attracting paying clients...but it always seems too hard? You tell yourself, "It will take me years to do...how do I organize it, or even start to design a book cover?" You tell yourself you'll never be able to get it done, so why even try? NOT TRUE. In this revolutionary new book, Mike Koenigs takes your hand and leads you step-by-step through the same process that has helped over 300 of his clients write, publish, and profit from a book in as little as TWO weeks. Many of those authors are attracting paying clients, getting traffic, leads, product sales and speaking engagements. If you follow this process, this can and will work for you, too.
Author: Mark Hunter, CSP
Publisher: AMACOM
ISBN: 0814437796
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects. In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices that unfortunately many have given up (much to their demise), this must-have resource for salespeople in every industry will help you: Find better leads and qualify them quickly Trade cold calling for informed calling Tailor your timing and message Leave a great voicemail and craft a compelling email Use social media effectively Leverage referrals Get past gatekeepers and open new doors Top producers are still prospecting. However, buyers have evolved, therefore your prospecting needs to as well. For the salesperson, prospecting is still king. Take back control of your pipeline for success!
Author:
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 1774
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Book Description
Author: Suman Sen
Publisher: The Mogojastro
ISBN:
Category : Business & Economics
Languages : en
Pages :
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Book Description
Facebook Powerhouse - For Business, Traffic & Profit
Author: Oklahoma Corporation Commission
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 498
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Book Description
Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 742
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Book Description
