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Author: James T. Berger
Publisher: OUP USA
ISBN: 9780199740635
Category : Law
Languages : en
Pages : 0
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Book Description
In Trademark Surveys: A Litigator's Guide, James T. Berger and R. Mark Halligan provide a legal guidebook on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors offer strategic insight into how best to use these surveys to save time and money.
Author: James T. Berger
Publisher: OUP USA
ISBN: 9780199740635
Category : Law
Languages : en
Pages : 0
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Book Description
In Trademark Surveys: A Litigator's Guide, James T. Berger and R. Mark Halligan provide a legal guidebook on developing and critiquing trademark surveys. In addition to describing the process and different types of surveys that may be employed, the authors offer strategic insight into how best to use these surveys to save time and money.
Author: Shari Seidman Diamond
Publisher: American Bar Association
ISBN: 9781614384748
Category : Deceptive advertising
Languages : en
Pages : 0
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Book Description
Focusing on the issues that trademark surveys address, this book offers practical tools for recognizing and appreciating good survey methodology and distinguishing valuable evidence. The authors examine design and analysis topics relevant when presenting, defending, or critiquing a survey. Combining theory and practice in one resource, it features actual and hypothetical cases while discussing how the courts have addressed these issues. Current and authoritative, this book provides strategic guidance on how to identify important issues, understand options, and the best way to handle them.
Author: Jacob Jacoby (Researcher in economics)
Publisher: American Bar Association
ISBN: 9781627222655
Category : Law
Languages : en
Pages : 0
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Book Description
"Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. A complete revision of a long out-of-print resource, the two volumes that comprise Trademark Surveys will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. Volume 1 begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include: the elements of designing, conducting, and reporting surveys; understanding pertinent aspects of the marketplace; overview of the scientific research process; defining the proper universe; sampling issues; test settings and stimuli; questionnaire construction; implementing the survey and gathering data; numerous issues in aggregating, evaluating, and reporting survey findings"--Unedited summary from book.
Author: Hans Zeisel
Publisher: Springer Science & Business Media
ISBN: 1461218241
Category : Social Science
Languages : en
Pages : 371
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Book Description
Prove It With Figures displays some of the tools of the social and statistical sciences that have been applied in the courtroom and to the study of questions of legal importance. It explains how researchers can extract the most valuable and reliable data that can conveniently be made available, and how these efforts sometimes go awry. In the tradition of Zeisel's standard work "Say It with Figures," the authors clarify, in non-technical language, some of the basic problems common to all efforts to discern cause-and-effect relationships. Designed as a textbook for law students who seek an appreciation of the power and limits of empirical methods, this is also a useful reference for lawyers, policymakers, and members of the public who would like to improve their critical understanding of the statistics presented to them. The many case histories include analyses of the death penalty, jury selection, employment discrimination, mass torts, and DNA profiling.
Author: Herbert Weisberg
Publisher: SAGE
ISBN: 9780803974029
Category : Political Science
Languages : en
Pages : 412
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Book Description
The nature of survey research - The survey process - Sampling procedures - Questionnaire construction - The data collection stage - Coding practices - Designing survey - The process of data analysis - Single-variable statistics - Statistical inference for means - Two-variable tables - Measures of association - Control tables - Correlation and regression - Writing survey reports - Evaluating surveys - The ethics of polls.
Author: Adam L. Brookman
Publisher: Wolters Kluwer
ISBN: 0735506493
Category : Law
Languages : en
Pages : 1005
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Book Description
This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: selecting and adopting trademarks; perfecting, exploiting, and maintaining trademark rights, asserting and defending against trademark claims; and business issues in trademark ownership. You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including trademark selection and adoption -- trademark registration -- trade dress; conducting due diligence -- fair use of the trademarks of others -- enforcement letters -- and more.
Author:
Publisher: Yarndog Press
ISBN:
Category :
Languages : en
Pages : 81
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Book Description
Author: Barbara Loken
Publisher: Psychology Press
ISBN: 1000946312
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Author:
Publisher:
ISBN:
Category : Evidence, Expert
Languages : en
Pages : 652
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Book Description
Author: Christopher L. Douglas
Publisher: American Mathematical Soc.
ISBN: 1470418843
Category : Mathematics
Languages : en
Pages : 353
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Book Description
The theory of topological modular forms is an intricate blend of classical algebraic modular forms and stable homotopy groups of spheres. The construction of this theory combines an algebro-geometric perspective on elliptic curves over finite fields with techniques from algebraic topology, particularly stable homotopy theory. It has applications to and connections with manifold topology, number theory, and string theory. This book provides a careful, accessible introduction to topological modular forms. After a brief history and an extended overview of the subject, the book proper commences with an exposition of classical aspects of elliptic cohomology, including background material on elliptic curves and modular forms, a description of the moduli stack of elliptic curves, an explanation of the exact functor theorem for constructing cohomology theories, and an exploration of sheaves in stable homotopy theory. There follows a treatment of more specialized topics, including localization of spectra, the deformation theory of formal groups, and Goerss-Hopkins obstruction theory for multiplicative structures on spectra. The book then proceeds to more advanced material, including discussions of the string orientation, the sheaf of spectra on the moduli stack of elliptic curves, the homotopy of topological modular forms, and an extensive account of the construction of the spectrum of topological modular forms. The book concludes with the three original, pioneering and enormously influential manuscripts on the subject, by Hopkins, Miller, and Mahowald.
