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Author: Thomson Gale
Publisher: Gale Cengage
ISBN: 9780787689681
Category : Business & Economics
Languages : en
Pages : 1732
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Book Description
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Author: Thomson Gale
Publisher: Gale Cengage
ISBN: 9780787689681
Category : Business & Economics
Languages : en
Pages : 1732
Get Book Here
Book Description
Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
Author: Harald Bathelt
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author: Vladan Koncar
Publisher: Woodhead Publishing
ISBN: 0081005830
Category : Technology & Engineering
Languages : en
Pages : 748
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Book Description
Smart Textiles and Their Applications outlines the fundamental principles of applied smart textiles, also reporting on recent trends and research developments. Scientific issues and proposed solutions are presented in a rigorous and constructive way that fully presents the various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide. After an introduction to smart textiles and their applications from the editor, Part One reviews smart textiles for medical purposes, including their use in health monitoring, treatment delivery, and assistive technologies. Part Two covers smart textiles for transportation and energy, with chapters covering smart textiles for the monitoring of structures and processes, as well as smart textiles for energy generation. The final section considers smart textiles for protection, security, and communication, and includes chapters covering electrochromic textile displays, textile antennas, and smart materials for personal protective equipment. - Scientific issues and proposed solutions are presented in a rigorous and constructive way regarding various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide - Useful for researchers and postgraduate students, and also for existing companies and start-ups that are developing products involving smart textiles - Authored and edited by an international team who are experts in the field ensure comprehensive coverage and global relevance
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 966
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Book Description
Author: Amit Kumar
Publisher: Springer Nature
ISBN: 9811679851
Category : Technology & Engineering
Languages : en
Pages : 1229
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Book Description
This book is a collection of research articles presented at the 4th International Conference on Communications and Cyber-Physical Engineering (ICCCE 2021), held on April 9 and 10, 2021, at CMR Engineering College, Hyderabad, India. ICCCE is one of the most prestigious conferences conceptualized in the field of networking and communication technology offering in-depth information on the latest developments in voice, data, image, and multimedia. Discussing the latest developments in voice and data communication engineering, cyber-physical systems, network science, communication software, image, and multimedia processing research and applications, as well as communication technologies and other related technologies, it includes contributions from both academia and industry. This book is a valuable resource for scientists, research scholars, and PG students working to formulate their research ideas and find the future directions in these areas. Further, it may serve as a reference work to understand the latest engineering and technologies used by practicing engineers in the field of communication engineering.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 918
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Book Description
Includes articles on international business opportunities.
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 896
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Category : Aeronautics
Languages : en
Pages : 1674
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Author: Philip Kotler
Publisher: Wiley + ORM
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 234
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Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 590
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Book Description
