Author: Manfred Kirchgeorg
Publisher: Gabler Verlag
ISBN: 9783409143332
Category : Business & Economics
Languages : en
Pages : 1138
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Book Description
Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.
Author: Lisa Masiello
Publisher:
ISBN: 9781737487807
Category :
Languages : en
Pages :
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Book Description
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
Author: Ruth P. Stevens
Publisher: Texere
ISBN:
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author: Klaus Solberg Söilen
Publisher: Springer
ISBN: 9783642434655
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.
Author: Warwick Frost
Publisher: Routledge
ISBN: 1315415275
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management
Author: Deborah Robbe
Publisher: Wiley-Interscience
ISBN:
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Author: Mert Damlapinar
Publisher: NLITX
ISBN:
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.
Author: Barry Siskind
Publisher: John Wiley & Sons
ISBN: 0470675497
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Author: Harald Bathelt
Publisher: Oxford University Press, USA
ISBN: 0199643083
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.
Author: Marlys K. Arnold
Publisher:
ISBN: 9780971290518
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
