Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author:
Publisher:
ISBN:
Category : Pharmacy
Languages : en
Pages : 536
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Book Description
Author: David Ward
Publisher: Fairleigh Dickinson Univ Press
ISBN: 9780838636763
Category : History
Languages : en
Pages : 260
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Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author:
Publisher: Omair Nazir
ISBN:
Category :
Languages : en
Pages : 18
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Book Description
Author: Horace Fletcher
Publisher:
ISBN:
Category : Mastication
Languages : en
Pages : 260
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Book Description
Author: Lee Mckelvey
Publisher: Cambridge University Press
ISBN: 9781108403375
Category : Juvenile Nonfiction
Languages : en
Pages : 608
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Book Description
Cambridge International AS & A Level Further Mathematics supports students following the 9231 syllabus. This single coursebook comprehensively covers all four modules of the syllabus and helps support students in their studies and develops their mathematical skills. Authored by experienced teachers of Further Mathematics, the coursebook provides detailed explanations and clear worked examples with practice exercises and exam-style questions. Answers are at the back of the book.
