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Author: MARÍA JOSÉ AGUILAR IDÁÑEZ
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413677385
Category : Political Science
Languages : es
Pages :
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Author: MARÍA JOSÉ AGUILAR IDÁÑEZ
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413677385
Category : Political Science
Languages : es
Pages :
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Author: Patrocinio las heras
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413672625
Category : Political Science
Languages : es
Pages :
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Author: Luis Miguel Rondón García
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413677637
Category : Political Science
Languages : es
Pages :
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Author: María José Aguilar
Publisher:
ISBN:
Category :
Languages : es
Pages : 435
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Author: Rubén González Rodríguez
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413672588
Category : Political Science
Languages : es
Pages :
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Author: JOAQUÍN SANTOS MARTÍ
Publisher: Ediciones Paraninfo, S.A
ISBN: 9788413670683
Category : Political Science
Languages : es
Pages :
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Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: Juan Carlos Palmer
Publisher: Publicacions de la Universitat Jaume I
ISBN: 9788480213523
Category : Language Arts & Disciplines
Languages : es
Pages : 468
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Book Description
This important work collects studies and reflections on such relevant themes about LSP as medical English, the language of advertising and journalism, telecommunications, data processing terminology, trade and juridical English¿ Although most of the works are related to English, there are also works related to German or French among others. .
Author: Alfredo Guttero
Publisher: Fundacion Eduardo F Costantini
ISBN:
Category : Art
Languages : es
Pages : 238
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