The Townsend Method of Mass Persuasion and the Townsend Method of Advertising Evaluation PDF Download
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Author: William Subers Townsend
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416
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Book Description
Author: William Subers Townsend
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 416
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Book Description
Author: Irina G. Malkina-Pykh
Publisher: WIT Press
ISBN: 184564686X
Category : Psychology
Languages : en
Pages : 269
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Book Description
Social (psychological and sociological) systems present considerable difficulties for modellers due to their complexity, multidimensionality, uncertainty and irreducibility. The book proposes that response functions (MRF) be used as a method of constructing purposeful, credible and integrated social systems' models from data and prior knowledge or information. A semi-empirical, or "grey-box", MRF model may be regarded as a trade-off between a knowledge-based model and a "black-box" (empirical) model. It may embody all the existing knowledge on the process (or a part thereof) and, in addition, it relies on parameterised functions, whose parameters are determined from measurements. Observations contain hidden information on the processes under consideration and one of the main purposes of the proposed method is to "extract" and describe these hidden relationships. Parameterisation offers ways to couple qualitative with quantitative analysis. This combination makes it possible to take into account all the phenomena that are not modelled with the required accuracy through prior knowledge. Although only a simplified picture of the processes is modelled, a "grey box" system model provides some insight into the system processes. These processes are featured by chains of causality, highlighting stressors and variables responsive to stressors. The method of response functions is a nonlinear regression method that implies credible models in the sense that they are identifiable and, hopefully, explain system output behaviour satisfactorily. For case studies the authors have selected the problems usually studied by psychologists and sociologists with statistical procedures, such as investigation of variance and discriminant analysis based on the general linear model or one of its multivariate generalisations (structural equation models, etc.); disordered eating and obesity; subjective well-being and alexithymia. An accompanying CD-ROM contains the demonstration versions of three models that are discussed in the various chapters.The Method of Response Functions in Psychology and Sociology is aimed at Mathematical Psychologists; Mathematical Sociologists; Applied Psychologists; Sociologists and Social Practitioners. It will also be suitable for use on undergraduate as well as graduate and postgraduate courses specializing in these areas.
Author: Leonard B. Loeb
Publisher: Univ of California Press
ISBN: 0520348931
Category : Science
Languages : en
Pages : 1030
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Book Description
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1955.
Author: Keith Townsend
Publisher: Elsevier
ISBN: 1780630123
Category : Social Science
Languages : en
Pages : 243
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Book Description
Method in the Madness is presented as a companion to researchers investigating the complex world of work. Rather than a ‘How to’ text on performing research, this book presents a record of experiences. Research so often evolves in the field or the planning stages and a successful researcher need to be aware of serendipitous opportunities as they arise and how to solve problems as they occur. The book comprises an introduction written by the editors followed by thirteen chapters written by different contributors. The introduction draws together the disparate experiences that follow and discusses the ways in which the contributors, all of whom are respected researchers, dealt with and learned from the research experience. In the following chapters, the contributors describe and reflect on the research process, the challenges they met during their research and the lessons learned. The style varies, but includes narratives, anecdotes and descriptions of individuals’ experiences as research was designed and carried out and the results generated. Presents twelve chapters of research experiences where the researcher learnt more about performing research whilst ‘in the field’ than they did from prescriptive texts Represents a fresh and accessible look at research and research methods
Author: Robert Paul Ames
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 420
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Book Description
Author: Robert C. Townsend
Publisher: John Wiley & Sons
ISBN: 1118047362
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read.” This commemorative edition offers a new generation the benefit of Robert Townsend’s timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before.
Author: Nova J. Silvy
Publisher: JHU Press
ISBN: 1421401592
Category : Science
Languages : en
Pages : 1133
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Book Description
A standard text in a variety of courses, the Techniques Manual, as it is commonly called, covers every aspect of modern wildlife management and provides practical information for applying the hundreds of methods described in its pages. To effectively incorporate the explosion of new information in the wildlife profession, this latest edition is logically organized into a two-volume set: Volume 1 is devoted to research techniques and Volume 2 focuses on management methodologies.
Author: Donald A. Seanor
Publisher: Elsevier
ISBN: 1483220125
Category : Science
Languages : en
Pages : 394
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Book Description
Electrical Properties of Polymers covers topics on the electrical properties of polymers. The book discusses the electrical conduction in polymers; the structure and charge generation in low-dimensions; and the photophysical processes, energy transfer, and photoconduction in polymers. The text also describes the photovoltaic phenomena in organic solids; thermally stimulated discharge current analysis of polymers; and the polymeric electrets. The contact electrification of polymers and its elimination; and the dielectric breakdown phenomena in polymers are also considered. Materials scientists and chemists will find the book invaluable.
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1134
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Book Description
Author:
Publisher: John Wiley & Sons
ISBN: 111917015X
Category : Psychology
Languages : en
Pages : 851
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Book Description
V. Methodology: E. J. Wagenmakers (Volume Editor) Topics covered include methods and models in categorization; cultural consensus theory; network models for clinical psychology; response time modeling; analyzing neural time series data; models and methods for reinforcement learning; convergent methods of memory research; theories for discriminating signal from noise; bayesian cognitive modeling; mathematical modeling in cognition and cognitive neuroscience; the stop-signal paradigm; hypothesis testing and statistical inference; model comparison in psychology; fmri; neural recordings; open science; neural networks and neurocomputational modeling; serial versus parallel processing; methods in psychophysics.
