Signs, Dialogue and Ideology

Signs, Dialogue and Ideology PDF Author: Augusto Ponzio
Publisher: John Benjamins Publishing
ISBN: 9027276935
Category : Philosophy
Languages : en
Pages : 205

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Book Description
Signs, Dialogue and Ideology illustrates and critically examines — both historically and theoretically — the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco. Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this “end of ideology” era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpretations of signs which are not constrained by the dominant process of social reproduction. To this end the author draws on the literature on 'dialogue', 'otherness', 'linguistic work', 'critique of sign fetishism', and 'interpretative dynamics'. Critique of identity and critique of the subject reaffirm the 'objective', the material, the signifiant, the interpreted sign, the opus; i.e. the 'Otherness' as opposed to the expectation of exhaustiveness in the creation and interpretation of sign products.

Signs, Dialogue and Ideology

Signs, Dialogue and Ideology PDF Author: Augusto Ponzio
Publisher: John Benjamins Publishing
ISBN: 9027276935
Category : Philosophy
Languages : en
Pages : 205

Get Book Here

Book Description
Signs, Dialogue and Ideology illustrates and critically examines — both historically and theoretically — the current state of semiotic discourse from Peirce to Bakhtin, through Saussure, Levinas, Schaff and Rossi-Landi to modern semioticians such as Umberto Eco. Ponzio is in search of a method to construct an appropriate language to talk about signs and ideology in this “end of ideology” era. Ponzio aims at an orientation in semiotics based on dialogism and interpretation by calling attention to the widespread transition from the semiotics of decodification to the semiotics of interpretations of signs which are not constrained by the dominant process of social reproduction. To this end the author draws on the literature on 'dialogue', 'otherness', 'linguistic work', 'critique of sign fetishism', and 'interpretative dynamics'. Critique of identity and critique of the subject reaffirm the 'objective', the material, the signifiant, the interpreted sign, the opus; i.e. the 'Otherness' as opposed to the expectation of exhaustiveness in the creation and interpretation of sign products.

The Sublime Object of Ideology

The Sublime Object of Ideology PDF Author: Slavoj Žižek
Publisher: Verso Books
ISBN: 1789604370
Category : Philosophy
Languages : en
Pages : 341

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Book Description
Slavoj Žižek, the maverick philosopher, author of over 30 books, acclaimed as the “Elvis of cultural theory”, and today’s most controversial public intellectual. His work traverses the fields of philosophy, psychoanalysis, theology, history and political theory, taking in film, popular culture, literature and jokes—all to provide acute analyses of the complexities of contemporary ideology as well as a serious and sophisticated philosophy. His recent films The Pervert’s Guide to the Cinema and Žižek! reveal a theorist at the peak of his powers and a skilled communicator. Now Verso is making his classic titles, each of which stand as a core of his ever-expanding life’s work, available as new editions. Each is beautifully re-packaged, including new introductions from Žižek himself. Simply put, they are the essential texts for understanding Žižek’s thought and thus cornerstones of contemporary philosophy. The Sublime Object of Ideology: Slavoj Žižek’s first book is a provocative and original work looking at the question of human agency in a postmodern world. In a thrilling tour de force that made his name, he explores the ideological fantasies of wholeness and exclusion which make up human society.

Social Semiotics

Social Semiotics PDF Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
ISBN: 9780801495151
Category : Language Arts & Disciplines
Languages : en
Pages : 300

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Book Description
A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

The Discursive Power of Memes in Digital Culture

The Discursive Power of Memes in Digital Culture PDF Author: Bradley E. Wiggins
Publisher: Routledge
ISBN: 0429960492
Category : Language Arts & Disciplines
Languages : en
Pages : 215

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Book Description
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Advertising as Communication

Advertising as Communication PDF Author: Gillian Dyer
Publisher: Routledge
ISBN: 1134972334
Category : Social Science
Languages : en
Pages : 250

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Book Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Semiotics of Religion

Semiotics of Religion PDF Author: Robert Yelle
Publisher: A&C Black
ISBN: 1441104194
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
Integrates structural and historical perspectives on the semiotics of religion and gives an account of the distinctive features of religious language and symbolism.

Sociolinguistics

Sociolinguistics PDF Author: Nikolas Coupland
Publisher: Cambridge University Press
ISBN: 1316684024
Category : Language Arts & Disciplines
Languages : en
Pages : 471

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Book Description
Sociolinguistics is a dynamic field of research that explains the role and function of language in social life. This book offers the most substantial account available of the core contemporary ideas and arguments in sociolinguistics, with an emphasis on innovation and change. Bringing together original writing by more than twenty of the field's most influential international thinkers and researchers, this is an indispensable guide to the newest and most searching ideas about language in society. For researchers and advanced students it gives access to the field's most pressing issues and debates, as well as providing a platform for new initiatives in sociolinguistic research.

The Subject of Semiotics

The Subject of Semiotics PDF Author: Kaja Silverman
Publisher: Oxford University Press
ISBN: 0199772150
Category : Literary Criticism
Languages : en
Pages : 317

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Book Description
This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

Signs of Difference

Signs of Difference PDF Author: Susan Gal
Publisher: Cambridge University Press
ISBN: 1108491898
Category : Language Arts & Disciplines
Languages : en
Pages : 333

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Book Description
An important study of how signs and sign relations create social and linguistic differences - and unities.

Cultural Software

Cultural Software PDF Author: J. M. Balkin
Publisher: Yale University Press
ISBN: 9780300084504
Category : Law
Languages : en
Pages : 354

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Book Description
In this book J. M. Balkin offers a strikingly original theory of cultural evolution, a theory that explains shared understandings, disagreement, and diversity within cultures. Drawing on many fields of study--including anthropology, evolutionary theory, cognitive science, linguistics, sociology, political theory, philosophy, social psychology, and law--the author explores how cultures grow and spread, how shared understandings arise, and how people of different cultures can understand and evaluate each other's views. Cultural evolution occurs through the transmission of cultural information and know-how--cultural software--in human minds, Balkin says. Individuals embody cultural software and spread it to others through communication and social learning. Ideology, the author contends, is neither a special nor a pathological form of thought but an ordinary product of the evolution of cultural software. Because cultural understanding is a patchwork of older imperfect tools that are continually adapted to solve new problems, human understanding is partly adequate and partly inadequate to the pursuit of justice. Balkin presents numerous examples that illuminate the sources of ideological effects and their contributions to injustice. He also enters the current debate over multiculturalism, applying his theory to problems of mutual understanding between people who hold different worldviews. He argues that cultural understanding presupposes transcendent ideals and shows how both ideological analysis of others and ideological self-criticism are possible.