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Author: Albert Clarkson
Publisher: Routledge
ISBN: 1000009998
Category : History
Languages : en
Pages : 134
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Book Description
Exploring the future of strategic analysis, this book identifies problems at the heart of the historical U.S. failure to perform effective strategic analysis, then explains and dramatizes how new applications of information technology can make significant progress possible. Certain specific limitations of human memory, says the author, are major ca
Author: Albert Clarkson
Publisher: Routledge
ISBN: 1000009998
Category : History
Languages : en
Pages : 134
Get Book Here
Book Description
Exploring the future of strategic analysis, this book identifies problems at the heart of the historical U.S. failure to perform effective strategic analysis, then explains and dramatizes how new applications of information technology can make significant progress possible. Certain specific limitations of human memory, says the author, are major ca
Author: J.W. Sutherland
Publisher: Springer Science & Business Media
ISBN: 9400909535
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
Author: Gregory Ashworth
Publisher: Edward Elgar Publishing
ISBN: 184980639X
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.
Author: Morley D. Glicken
Publisher: Ardent Media
ISBN: 9780842251716
Category : Political Science
Languages : en
Pages : 308
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Book Description
Author: Alan G. Lafley
Publisher: Harvard Business Press
ISBN: 142218739X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590337325
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
By taking into account strategic interactions, it is possible to predict and therefore to foster more peaceful relations among and within states. Strategy provides a useful forecasting tool for relations between various types of actors (individuals, groups, non-governmental organizations, states, international organization of states) that are fraught or otherwise difficult. Finally, although strategy is initially a difficult form of analysis, the individual steps are not – its powers for helping to cope with uncertainty and the unexpected can be harnessed for the greater common good. The present book proposes a step-by-step method for the analysis of events of international significance. At the core of this proposal is the notion that values and action are the two basic building blocks of all human behavior, including those of actors on the international stage. Values are timeless, universal, uncontroversial notions that virtually every community cherishes: survival, justice, economy, self-fulfillment, or self-respect."--pub. description.
Author: Bruce W. Watson
Publisher: Routledge
ISBN: 0429725671
Category : Political Science
Languages : en
Pages : 181
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Book Description
Contains analyses of the war by several prominent U.S. experts on national security affairs. Their observations reflect the continuing debate on such key issues in U.S. defence planning - and in Soviet defence planning as well - as the controversy over large versus small carriers, the advantages and dis advantages of a diesel-versus nuclear-powered submarine fleet, the effectiveness of the Harrier-type aircraft, the influence of high technology on amphibious warfare, and the ever increasing use of 'smart' weapons by all-purpose convectional armed forces.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264284001
Category :
Languages : en
Pages : 98
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Book Description
This review examines the public governance recent reforms undertaken by the government of Kazakhstan and evaluates the impact on the effectiveness, strategic capacity and accountability of the state.
Author: Laure Paquette
Publisher: Nova Publishers
ISBN: 9781590337356
Category : Political Science
Languages : en
Pages : 136
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Book Description
Strategy is a simple and powerful method of analysis, it works in the abstract and it is new to most readers. Designed for the overburdened political operative, constituent steps of strategy are easy to understand, analyse or design once divested of their theoretical apparatus. Strategy's powers for coping with uncertainty and the unexpected are easily harnessed for the achievement of political success, and it is by this ease of application that the design of the present book may be judged. It is possible, for example, for the harried reader to go directly to the chapters on developing a campaign strategy or designing a response to a political tactic. The goal of the present book is to propose that strategy can be a suitable foundation for the analysis and development of any electoral candidate's campaign, the significance of events in the course of that campaign, and the prescription of a course of action, strategic or tactical, for winning elections. By taking into account strategic interventions as well as strategic interactions, it is possible to run a successful campaign for parties or individual candidates. Strategy provides a useful forecasting tool for relations between all the actors who may be involved (individuals, groups, political parties, factions within those parties, governments at various levels, pressure groups and even election officials), which are fraught or otherwise difficult. This book is the most recent instalment in a series of books and articles introducing a new general theory of strategy and its applications to an audience primarily composed of non-strategists. The present series of books also fit into a broader oeuvre, integrated along three axes. The first axis focuses on the methodological and theoretical development of this new theory of strategy. The second axis presents several structured sets of case studies focusing on the various types of actors in political systems, broadly defined. The third axis presents a series of exercises and worksheets which pertain either to particular applications of strategy or which spans the intellectual development of a good strategist. This book covers both the first and third axes, explaining the use of strategy in election campaigns.
Author: Daniel Frei
Publisher: Martinus Nijhoff Publishers
ISBN: 9004638938
Category : Political Science
Languages : en
Pages : 402
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Book Description
